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Chanel “JellyWolf” 2017

Chanel “JellyWolf” (2017) is a Chanel commercial directed by Alma Har'el, produced by B-Reel. It won 2 awards, including Ciclope 2017 Gold Fashion Films Direction.

A surreal and dreamlike fashion film for Chanel, featuring diverse women in fantastical settings, exploring themes of self-discovery and connection.

Video: B-REEL FILMS on Vimeo

Shot by shot

  1. A woman with dreadlocks, wearing a gold sheet, turns to reveal her face in profile, looking out a window at dusk.© Chanel0:00
  2. A neon sign with the word "GIRLS" repeated three times glows brightly on a pink wall in an interior setting.© Chanel0:07
  3. A single, closed flower bud floats on the surface of purple-tinted water, with other blurry objects visible below the surface.© Chanel0:09
  4. A woman's hand with purple light on it is shown above a fire pit with bright orange flames and sparks flying upwards in a dark setting.© Chanel0:10
  5. A person in a yellow jumpsuit is seen from a distance, bending over on a grassy hill next to a large, glowing diamond-shaped sculpture on a foggy day.© Chanel0:12
  6. A person with dark curly hair and a patterned jacket looks up with arms raised, standing on a grassy hill with fog in the background.© Chanel0:13
  7. A woman's face is seen through a translucent, circular object with a small fire burning inside, creating a surreal and intense visual.© Chanel0:13
  8. A young woman with gold face decals and a voluminous magenta dress stares directly at the camera, framed by a pink rose arch.© Chanel0:14
  9. A person in a trench coat and blue head covering stands on a wet street at night, looking at a neon sign that reads "THIS MUST BE THE PLACE" next to a "WE BUY GOLD" store.© Chanel0:16
  10. A woman with short curly hair and green face paint on her eyes screams with her head tilted back in a smoky, misty forest.© Chanel0:17
  11. A young woman with painted face and clear raincoat reaches out to hold hands with a person in a dark, bell-sleeved top, as golden beads fall between them.© Chanel0:18

Stills © Chanel. Made by B-Reel and Alma Har'el.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A visually stunning, dreamlike journey of self-discovery and connection through surreal imagery.

surreal dreamscapeneon aestheticsdiverse castmysterious atmospheresymbolic imageryempowered women

The cut

Length
30 s
Shots
20
Average shot
1.5 s

What creatives use Chanel “JellyWolf” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Chanel “JellyWolf”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with dreadlocks, wearing a gold sheet, turns to reveal her face in profile, looking out a window at dusk.© ChanelA neon sign with the word "GIRLS" repeated three times glows brightly on a pink wall in an interior setting.© ChanelA single, closed flower bud floats on the surface of purple-tinted water, with other blurry objects visible below the surface.© ChanelA woman's hand with purple light on it is shown above a fire pit with bright orange flames and sparks flying upwards in a dark setting.© Chanel
    Frames from Chanel “JellyWolf”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Chanel “JellyWolf” in order, with its length, framing and what happens in it.

    A woman with dreadlocks, wearing a gold sheet, turns to reveal her face in profile, looking out a window at dusk.© ChanelA neon sign with the word "GIRLS" repeated three times glows brightly on a pink wall in an interior setting.© ChanelA single, closed flower bud floats on the surface of purple-tinted water, with other blurry objects visible below the surface.© ChanelA woman's hand with purple light on it is shown above a fire pit with bright orange flames and sparks flying upwards in a dark setting.© ChanelA person in a yellow jumpsuit is seen from a distance, bending over on a grassy hill next to a large, glowing diamond-shaped sculpture on a foggy day.© ChanelA person with dark curly hair and a patterned jacket looks up with arms raised, standing on a grassy hill with fog in the background.© Chanel
    Length: 30 s · Shots: 20 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a surreal dreamscape

    Before you present an idea, you need to know who has done it, and how.

    Chanel “JellyWolf” is built on a surreal dreamscape. Search the library by idea to see every spot that uses it.

    Sony Computer Entertainment Europe “Wolfman”© Sony Computer Entertainment EuropeLevi Strauss & Co Europe S.A. “Planet”© Levi Strauss & Co Europe S.A.One 2 One “Chris 2 John”© One 2 OneAllianz Australia “Allianz - Adrift”© Allianz Australia
    Sony Computer Entertainment Europe · Levi Strauss & Co Europe S.A. · One 2 One · Allianz Australia

More commercials by Alma Har'el

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013
  • Superga S.PA "The Challenge" (1998) commercial still© Superga S.PASuperga S.PA “The Challenge” 1998Dir. Tarsem · Pirella Gottsche LoweEpica Grand Prix 1997
  • Levi's "Backstory" (2026) commercial still© Levi'sLevi's “Backstory” 2026Dir. Kim Gehrig · TBWA\Chiat\DayAICP Awards Winner 2026

Questions

Who directed the Chanel “JellyWolf” commercial?

Alma Har'el directed it, produced by B-Reel.

What awards did Chanel “JellyWolf” win?

2 awards, including Ciclope 2017 Gold Fashion Films Direction and Ciclope 2017 Bronze Fashion Films Casting.

Sources for the credits and awards

web.archive.org