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Intel + Toshiba “The Beauty Inside” 2013

Intel + Toshiba “The Beauty Inside” (2013) is an Intel + Toshiba commercial directed by Drake Doremus for Pereira & O'Dell, produced by B-Reel. It won 4 awards, including Cannes Lions 2013 Film Grand Prix and One Show 2013 Silver Pencil — Branded Content.

A man wakes up as a different person every day, documenting his changing appearance and experiences, until he meets a woman he wants to stay with forever.

Video: Pereira O'Dell on YouTube

Shot by shot

  1. A man with messy hair and a t-shirt struggles to pull up his pants while a woman sleeps in bed in a bedroom.© Intel + Toshiba0:03
  2. A young woman with dark hair sits on the floor, leaning against a wall, typing on a silver Toshiba laptop in a dimly lit room.© Intel + Toshiba0:18
  3. A young woman with long dark hair, wearing a blue shirt, looks into the camera and runs her hands through her hair in a bedroom.© Intel + Toshiba0:23
  4. A man with a beard and a blue t-shirt with a fish tattoo on his arm looks up and shields his eyes from the sun on a balcony overlooking a valley.© Intel + Toshiba0:27
  5. A man and a woman are silhouetted against a bright background, looking at a spiral staircase in an outdoor salvage yard.© Intel + Toshiba0:32
  6. A red background with a horizontal blue stripe across the middle, featuring the words "this summer" in white text.© Intel + Toshiba0:37
  7. A person's hands are seen typing on a Toshiba laptop, which displays a video call with a young man on the screen, while resting on a red patterned blanket.© Intel + Toshiba0:42
  8. An elderly man with white hair and a beard, wearing a plaid shirt, looks off-camera with a concerned expression in an interior setting.© Intel + Toshiba0:47
  9. White text on a red stripe against a blue background asks "and you?" in a graphic title card.© Intel + Toshiba0:57
  10. A red background with white text in the center, surrounded by multiple small video frames of diverse people auditioning for a film.© Intel + Toshiba1:09
  11. A young blonde woman with a serious expression looks directly at the camera, wearing a white top in a simple interior setting.© Intel + Toshiba1:20
  12. A young woman with long brown hair and a green top looks directly at the camera, smiling slightly in a bright room.© Intel + Toshiba1:43

Stills © Intel + Toshiba. Made by Pereira & O'Dell, B-Reel and Drake Doremus.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A man wakes up as a different person every day, but falls in love.

Tagline: “THE beauty INSIDE”

body swappinglove at first sightunconventional romanceidentity crisisfound footage stylesocial media integration

The cut

Length
113 s
Shots
63
Average shot
1.8 s

What creatives use Intel + Toshiba “The Beauty Inside” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Intel + Toshiba “The Beauty Inside”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with messy hair and a t-shirt struggles to pull up his pants while a woman sleeps in bed in a bedroom.© Intel + ToshibaA young woman with dark hair sits on the floor, leaning against a wall, typing on a silver Toshiba laptop in a dimly lit room.© Intel + ToshibaA young woman with long dark hair, wearing a blue shirt, looks into the camera and runs her hands through her hair in a bedroom.© Intel + ToshibaA man with a beard and a blue t-shirt with a fish tattoo on his arm looks up and shields his eyes from the sun on a balcony overlooking a valley.© Intel + Toshiba
    Frames from Intel + Toshiba “The Beauty Inside”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Intel + Toshiba “The Beauty Inside” in order, with its length, framing and what happens in it.

    A man with messy hair and a t-shirt struggles to pull up his pants while a woman sleeps in bed in a bedroom.© Intel + ToshibaA young woman with dark hair sits on the floor, leaning against a wall, typing on a silver Toshiba laptop in a dimly lit room.© Intel + ToshibaA young woman with long dark hair, wearing a blue shirt, looks into the camera and runs her hands through her hair in a bedroom.© Intel + ToshibaA man with a beard and a blue t-shirt with a fish tattoo on his arm looks up and shields his eyes from the sun on a balcony overlooking a valley.© Intel + ToshibaA man and a woman are silhouetted against a bright background, looking at a spiral staircase in an outdoor salvage yard.© Intel + ToshibaA red background with a horizontal blue stripe across the middle, featuring the words "this summer" in white text.© Intel + Toshiba
    Length: 113 s · Shots: 63 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a love at first sight

    Before you present an idea, you need to know who has done it, and how.

    Intel + Toshiba “The Beauty Inside” is built on a love at first sight. Search the library by idea to see every spot that uses it.

    Shiseido make up “The Party Bus”© Shiseido make upUber Eats “Get Almost Almost Anything - Passion Fruit”© Uber EatsLacoste “Timeless”© LacosteWrigley's Extra “Sara & Juan”© Wrigley's Extra
    Shiseido make up · Uber Eats · Lacoste · Wrigley's Extra

More commercials by Drake Doremus

  • Google "Fearless" (2014) commercial still© GoogleGoogle “Fearless” 2014Dir. Drake Doremus · AutofussAICP Awards Winner 2014
  • OXFORD (Groupe HAMELIN) "The Cool Robot" (2016) commercial still© OXFORD (Groupe HAMELIN)OXFORD (Groupe HAMELIN) “The Cool Robot” 2016Dir. Drake Doremus · gyro:parisEpica Bronze 2016
  • Colgate "Smiles" (2022) commercial still© ColgateColgate “Smiles” 2022Dir. Drake Doremus · VML

More from Pereira & O'Dell

  • LEGO Systems "Lego Cl!Ck" (2010) commercial still© LEGO SystemsLEGO Systems “Lego Cl!Ck” 2010Dir. Leigh Marling · Pereira & O'DellThe One Show Bronze 2010

Award-winning tech commercials

Questions

Who directed the Intel + Toshiba “The Beauty Inside” commercial?

Drake Doremus directed it, produced by B-Reel, for the agency Pereira & O'Dell.

Which agency made Intel + Toshiba “The Beauty Inside”?

Pereira & O'Dell created it for Intel + Toshiba (2013).

What awards did Intel + Toshiba “The Beauty Inside” win?

4 awards, including Cannes Lions 2013 Film Grand Prix, Cannes Lions 2013 Entertainment Grand Prix, One Show 2013 Silver Pencil — Branded Content and One Show 2013 Silver Pencil — Non-Broadcast.

What is the tagline of Intel + Toshiba “The Beauty Inside”?

“THE beauty INSIDE”

Sources for the credits and awards

shotsThe WorkThe WorkThe WorkThe WorkThe Workoneclub.org