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Squarespace “A Tale as Old as Websites” 2025

Squarespace “A Tale as Old as Websites” (2025) is a Squarespace commercial directed by Steve Rogers for In-house, produced by Biscuit Filmworks. It won 19 awards, including Cannes Lions 2025 Film Craft Gold, D&AD 2025 Writing for Advertising: Film Yellow Pencil and ADC 2025 Gold Cube Brand-Side / In-House — Motion / Film Craft / Cinematography.

In a whimsical, old-world Ireland, a man on a donkey delivers Squarespace websites to various villagers, bringing modern digital presence to their traditional lives.

Video: Squarespace on YouTube

Shot by shot

  1. A man in a dark jacket and cap rides a donkey down a muddy path between stone walls in a vast, green, hilly landscape under a grey sky.© Squarespace0:00
  2. A man in a flat cap and tweed jacket walks along a narrow road with stone walls and green fields under a cloudy sky.© Squarespace0:03
  3. A young man in a cap rides a donkey through a stone archway, holding a book, in a rural, overcast landscape.© Squarespace0:05
  4. A young woman washes clothes in a tub outside a stone cottage, while a young man works nearby, in a rural setting.© Squarespace0:06
  5. A woman with dark hair and a young boy are outside a stone building, the woman looks concerned while the boy walks away.© Squarespace0:08
  6. A young man in a flat cap rides a donkey, holding a laptop and a magazine, on a muddy path in a rural village.© Squarespace0:09
  7. A man on a donkey and a shepherd with his flock watch a white cube descend from the sky onto a grassy hill.© Squarespace0:11
  8. A male shepherd in a beanie and jacket holds a crook, looking surprised while standing in a misty, green field with sheep.© Squarespace0:12
  9. A woman with white hair sits behind a bar, looking at a laptop, flanked by two men, seen through a broken window in a dimly lit pub.© Squarespace0:18
  10. A man in a flat cap and tweed jacket smiles through a broken window, with a donkey's ears visible in the foreground, in a rural setting.© Squarespace0:19
  11. A young man in a tweed suit and flat cap sits on a cliff edge, looking around with a concerned expression, with green fields and a cloudy sky in the background.© Squarespace0:22
  12. A wide shot of a helicopter flying over the Cliffs of Moher in Ireland, with the ocean waves crashing against the cliffs.© Squarespace0:26

Stills © Squarespace. Made by In-house, Biscuit Filmworks and Steve Rogers.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Anachronistic delivery of modern websites to a traditional, rural Irish community.

Tagline: “A website makes it real.”

anachronismrural charmmagical realismfish out of water (technology)community focus

The cut

Length
37 s
Shots
22
Average shot
1.7 s

What creatives use Squarespace “A Tale as Old as Websites” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Squarespace “A Tale as Old as Websites”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a dark jacket and cap rides a donkey down a muddy path between stone walls in a vast, green, hilly landscape under a grey sky.© SquarespaceA man in a flat cap and tweed jacket walks along a narrow road with stone walls and green fields under a cloudy sky.© SquarespaceA young man in a cap rides a donkey through a stone archway, holding a book, in a rural, overcast landscape.© SquarespaceA young woman washes clothes in a tub outside a stone cottage, while a young man works nearby, in a rural setting.© Squarespace
    Frames from Squarespace “A Tale as Old as Websites”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Squarespace “A Tale as Old as Websites” in order, with its length, framing and what happens in it.

    A man in a dark jacket and cap rides a donkey down a muddy path between stone walls in a vast, green, hilly landscape under a grey sky.© SquarespaceA man in a flat cap and tweed jacket walks along a narrow road with stone walls and green fields under a cloudy sky.© SquarespaceA young man in a cap rides a donkey through a stone archway, holding a book, in a rural, overcast landscape.© SquarespaceA young woman washes clothes in a tub outside a stone cottage, while a young man works nearby, in a rural setting.© SquarespaceA woman with dark hair and a young boy are outside a stone building, the woman looks concerned while the boy walks away.© SquarespaceA young man in a flat cap rides a donkey, holding a laptop and a magazine, on a muddy path in a rural village.© Squarespace
    Length: 37 s · Shots: 22 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a anachronism

    Before you present an idea, you need to know who has done it, and how.

    Squarespace “A Tale as Old as Websites” is built on a anachronism. Search the library by idea to see every spot that uses it.

    Bud Light “Crispy”© Bud LightSESC / Associação Cultural Videobrasil “Bom dia – Boa tarde – Boa noite”© SESC / Associação Cultural VideobrasilNorwegian Cruise Line “It's Different Out Here”© Norwegian Cruise LineSpaten “Multiverso da Força”© Spaten
    Bud Light · SESC / Associação Cultural Videobrasil · Norwegian Cruise Line · Spaten

More commercials by Steve Rogers

More from In-house

  • Apple "Relax, It's iPhone – R.I.P. Leon" (2023) commercial still© AppleApple “Relax, It's iPhone – R.I.P. Leon” 2023In-houseCannes Lions Grand Prix 2023
  • Squarespace "Unavailable" (2026) commercial still© SquarespaceSquarespace “Unavailable” 2026Dir. Yorgos Lanthimos · In-houseADC Awards Gold 2026
  • YouTube TV "Migration" (2024) commercial still© YouTube TVYouTube TV “Migration” 2024In-houseClio Awards Silver 2024
  • Burberry "Close Your Eyes and Think of Christmas" (2019) commercial still© BurberryBurberry “Close Your Eyes and Think of Christmas” 2019Dir. Juno Calypso · In-houseCiclope Silver 2019
  • Apple Music "Taylor vs. Treadmill" (2016) commercial still© Apple MusicApple Music “Taylor vs. Treadmill” 2016Dir. Anthony Mandler · In-houseClio Awards Silver 2016
  • The Farmer's Dog "Forever" (2023) commercial still© The Farmer's DogThe Farmer's Dog “Forever” 2023Dir. Goh Iromoto · In-houseEmmy (Outstanding Commercial) Nominee 2023

Award-winning tech commercials

Questions

Who directed the Squarespace “A Tale as Old as Websites” commercial?

Steve Rogers directed it, produced by Biscuit Filmworks, for the agency In-house.

Which agency made Squarespace “A Tale as Old as Websites”?

In-house created it for Squarespace (2025).

What awards did Squarespace “A Tale as Old as Websites” win?

19 awards, including Cannes Lions 2025 Film Craft Gold, Cannes Lions 2025 Film Craft Gold (Direction), D&AD 2025 Writing for Advertising: Film Yellow Pencil and ADC 2025 Gold Cube Brand-Side / In-House — Motion / Film Craft / Cinematography.

What is the tagline of Squarespace “A Tale as Old as Websites”?

“A website makes it real.”

Sources for the credits and awards

en.wikipedia.orgAds of the Worldshotsshotssuperbowl-ads.comshotsThe WorkThe Workdandad.orgbritisharrows.com2025.liaentries.comThe Work