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Coinbase “Everything Is Fine” 2026

Coinbase “Everything Is Fine” (2026) is a Coinbase commercial directed by Steve Rogers for Mother, produced by Biscuit Filmworks. It won 10 awards, including Creative Circle 2026 Gold Film - TV 61secs or over (single), Ciclope 2025 Gold Production Direction | Over 120 Seconds and British Arrows 2026 Silver — Financial & Corporate Services.

A musical ad depicts a dystopian Britain where people sing about everything being fine despite widespread chaos, rising prices, and job losses, culminating in a call to action for change.

Video: Coinbase on YouTube

Shot by shot

  1. A dark, cracked ceiling with a glowing blue hole in the center, from which water drips, in an empty room.© Coinbase0:00
  2. A man with a white beard is in a shower, covered in soap, holding a sponge, and smiling at the camera.© Coinbase0:09
  3. A man in a suit walks past a street filled with overflowing trash bags and bins, as sanitation workers sweep the street in front of "Derek's Discount Funerals."© Coinbase0:26
  4. A diverse group of people in casual clothes dance erratically in a street filled with trash bags and boarded-up shops, with a green trash can in the foreground.© Coinbase0:35
  5. A group of sanitation workers in neon vests and dark uniforms are dancing and throwing trash bags in a dirty city street filled with garbage.© Coinbase0:42
  6. A cashier and a customer talk at a checkout counter in a grocery store, while other shoppers dance chaotically in the background, surrounded by "Price Increased" signs.© Coinbase0:53
  7. A close-up shot of a digital display at a checkout counter, showing the price of "FISH FINGERS" rapidly increasing and the screen cracking.© Coinbase1:00
  8. A diverse group of office workers in business attire dance energetically on a set of steps outside a modern building, with red delivery bags placed in front of them.© Coinbase1:07
  9. A group of construction workers in high-vis jackets are digging a hole in the street, as mud erupts from the ground.© Coinbase1:22
  10. From an overhead top-down view, several people in green uniforms are seen sweeping a dirty, wet street filled with trash bags.© Coinbase1:30
  11. A diverse group of office workers in business attire, holding cardboard boxes, dance in unison outside a dilapidated building.© Coinbase1:43
  12. A group of sanitation workers in neon vests dance in the street, surrounded by piles of trash bags and rats, in an urban setting.© Coinbase1:50

Stills © Coinbase. Made by Mother, Biscuit Filmworks and Steve Rogers.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A musical satire of British resilience in the face of societal collapse.

Tagline: “IF EVERYTHING'S FINE DON'T CHANGE ANYTHING”

dystopian settingmusical numberironic optimismcollective delusionsocial commentarycall to action

The cut

Length
122 s
Shots
48
Average shot
2.5 s

What creatives use Coinbase “Everything Is Fine” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Coinbase “Everything Is Fine”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A dark, cracked ceiling with a glowing blue hole in the center, from which water drips, in an empty room.© CoinbaseA man with a white beard is in a shower, covered in soap, holding a sponge, and smiling at the camera.© CoinbaseA man in a suit walks past a street filled with overflowing trash bags and bins, as sanitation workers sweep the street in front of "Derek's Discount Funerals."© CoinbaseA diverse group of people in casual clothes dance erratically in a street filled with trash bags and boarded-up shops, with a green trash can in the foreground.© Coinbase
    Frames from Coinbase “Everything Is Fine”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Coinbase “Everything Is Fine” in order, with its length, framing and what happens in it.

    A dark, cracked ceiling with a glowing blue hole in the center, from which water drips, in an empty room.© CoinbaseA man with a white beard is in a shower, covered in soap, holding a sponge, and smiling at the camera.© CoinbaseA man in a suit walks past a street filled with overflowing trash bags and bins, as sanitation workers sweep the street in front of "Derek's Discount Funerals."© CoinbaseA diverse group of people in casual clothes dance erratically in a street filled with trash bags and boarded-up shops, with a green trash can in the foreground.© CoinbaseA group of sanitation workers in neon vests and dark uniforms are dancing and throwing trash bags in a dirty city street filled with garbage.© CoinbaseA cashier and a customer talk at a checkout counter in a grocery store, while other shoppers dance chaotically in the background, surrounded by "Price Increased" signs.© Coinbase
    Length: 122 s · Shots: 48 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a dystopian setting

    Before you present an idea, you need to know who has done it, and how.

    Coinbase “Everything Is Fine” is built on a dystopian setting. Search the library by idea to see every spot that uses it.

    Brawl Stars (Supercell) “Starr Park”© Brawl Stars (Supercell)Philips Cinema TV “The Gift”© Philips Cinema TVThe Ordinary “The Periodic Fable”© The OrdinaryApple “Data Auction”© Apple
    Brawl Stars (Supercell) · Philips Cinema TV · The Ordinary · Apple

More commercials by Steve Rogers

More from Mother

  • Anthropic "Can I Get a Six-pack Quickly" (2026) commercial still© AnthropicAnthropic “Can I Get a Six-pack Quickly” 2026Dir. Jeff Low · MotherCannes Lions Grand Prix 2026
  • Make My Money Matter "Beep" (2026) commercial still© Make My Money MatterMake My Money Matter “Beep” 2026Dir. Ben Strebel · MotherBritish Arrows Gold 2026
  • Uber "Close" (2026) commercial still© UberUber “Close” 2026Dir. Michael Spiccia · MotherBritish Arrows Gold 2026
  • Claude AI "Keep Thinking" (2026) commercial still© Claude AIClaude AI “Keep Thinking” 2026Dir. Daniel Wolfe · MotherCreative Circle Gold 2026
  • Claude "A Time and a Place" (2026) commercial still© ClaudeClaude “A Time and a Place” 2026Dir. Jeff Low · MotherD&AD Yellow Pencil 2026
  • Uber/Uber Eats "When You’ve Done Enough - Evil’d Enough" (2025) commercial still© Uber/Uber EatsUber/Uber Eats “When You’ve Done Enough - Evil’d Enough” 2025Dir. David Shane · MotherThe One Show Gold 2025

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Coinbase “Everything Is Fine” commercial?

Steve Rogers directed it, produced by Biscuit Filmworks, for the agency Mother.

Which agency made Coinbase “Everything Is Fine”?

Mother created it for Coinbase (2026).

What awards did Coinbase “Everything Is Fine” win?

10 awards, including Creative Circle 2026 Gold Film - TV 61secs or over (single), Creative Circle 2026 Gold Film Craft - Production Design Styling/Art Direction (single), Ciclope 2025 Gold Production Direction | Over 120 Seconds and British Arrows 2026 Silver — Financial & Corporate Services.

What is the tagline of Coinbase “Everything Is Fine”?

“IF EVERYTHING'S FINE DON'T CHANGE ANYTHING”

Sources for the credits and awards

britisharrows.comcreativecircle.co.ukcreativecircle.co.ukcreativecircle.co.ukcreativecircle.co.ukcreativecircle.co.ukawards.ciclopefestival.comawards.ciclopefestival.comawards.ciclopefestival.comdandad.orgoneclub.org