Good Oil

01 · Featured

Good Oil's most awarded commercial

© Skinny© Skinny© Skinny© Skinny© Skinny© Skinny

Effie Awards Grand Prix 2022

Skinny “Friendvertising” 2022

A young woman explains the benefits of Skinny mobile and broadband, emphasizing customer satisfaction through various playful scenarios.

Directed by Dave Wood · Colenso BBDO · Good Oil

Every shot in the library

Also watch

Budget Direct “Captain Risky” 2015 →The One Show Silver 2015

02 · Directors

Notable directors at Good Oil

Who made the work, and how much of it won awards. From the credits on every spot.

• © Budget Direct3 award-winningHamish Rothwell40 spots · Budget Direct “Captain Risky”
• © Waka Kotahi – NZ Transport Agency2 award-winningJoel Kefali23 spots · Waka Kotahi – NZ Transport Agency “Doors”
• © Skinny1 award-winningDave Wood26 spots · Skinny “Friendvertising”
• © Toyota1 award-winningAdam Gunser18 spots · Toyota “Breaking Point”
• © Honda Australia1 award-winningNathan Price9 spots · Honda Australia “Dream Run”
• © VISA1 award-winningMatt Murphy9 spots · VISA “Tuk Tuk”
• © Selleys1 award-winningFiona McGee5 spots · Selleys “3 in 1”
• © Spark New Zealand1 award-winningMikey Spicca1 spots · Spark New Zealand “Never Stop Starting”
• © LexusTom Campbell16 spots · Lexus “Be No One Else”
• © DineAdam Stevens14 spots · Dine “Face Time”
• © HCFMatt Kamen12 spots · HCF “Profit Hungry Billionaires”
• © INGStuart Bowen12 spots · ING “Give Me Something Good”

03 · Clients

Good Oil's clients

Every brand in the library, by award-winning work.

• Budget Direct2015–2026

  15 commercials · 1 award-winning

• Toyota2022–2024

  6 commercials · 1 award-winning

• Holden2015–2019

  2 commercials · 1 award-winning

• VISA2003–2014

  2 commercials · 1 award-winning

• Honda Australia2015

  1 commercials · 1 award-winning

• Waka Kotahi – NZ Transport Agency2021

  1 commercials · 1 award-winning

• Spark New Zealand2014

  1 commercials · 1 award-winning

• Panasonic2010

  1 commercials · 1 award-winning

• NZTA2021

  1 commercials · 1 award-winning

• Skinny2022

  1 commercials · 1 award-winning

• Selleys2011

  1 commercials · 1 award-winning

• Aldi2023–2025

  10 commercials

Also: The ICONIC, Volkswagen, McDonald’s, Westpac, Hyundai, betr, Lexus, AA Insurance, Uber, ALDI Australia, Optus, ANZ

04 · Works with

Who Good Oil works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Good Oil's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 3

  The One Show

  .

• 2

  London International Awards

  .

• 1

  Spikes Asia

  .

• 1

  Clio Awards

  .

• 1

  Ciclope

  .

• 1

  AdFest

  .

• 1

  shots Awards

  .

• 1

  Effie Awards

  1 top prize

06 · Work

Commercials by Good Oil

Our visual library has 333 Good Oil commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© NHSNHS “Be There” 2026

© Budget DirectBudget Direct “Portal to the future” 2026

© DineDine “Face Time” 2026

© The Warehouse GroupThe Warehouse Group “The Warehouse - This is Warehouse Country” 2026

© SquareSquare “Remember To Smile” 2026

Most awarded

• © SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
• © Budget DirectBudget Direct “Captain Risky” 2015Dir. Hamish RothwellThe One Show Silver 2015
• © SelleysSelleys “3 in 1” 2011Dir. Fiona McGee · Belgiovane Williams MackayThe One Show Silver 2011
• © ToyotaToyota “Breaking Point” 2022Dir. Adam Gunser · Saatchi & Saatchi / Sydneyshots Awards Gold 2022
• © HoldenHolden “Not to Be Outdone” 2019Dir. Hamish Rothwell · The MonkeysAdFest Gold 2019
• © Honda AustraliaHonda Australia “Dream Run” 2015Dir. Nathan Price · Leo BurnettSpikes Asia Gold 2015
• © Spark New ZealandSpark New Zealand “Never Stop Starting” 2014Dir. Mikey Spicca · Saatchi & SaatchiCiclope Gold 2014
• © VISAVISA “Tuk Tuk” 2003Dir. Matt Murphy · BBDO Asia PacificLondon International Awards Winner 2003
• © PanasonicPanasonic “Cliff” 2010Dir. Hamish Rothwell · The Campaign Palace SydneyThe One Show Bronze 2010
• © Waka Kotahi – NZ Transport AgencyWaka Kotahi – NZ Transport Agency “Doors” 2021Dir. Joel Kefali · Clemenger BBDOClio Awards Bronze 2022
• © NZTANZTA “Doors” 2021Dir. Joel Kefali · Clemenger BBDOLondon International Awards Bronze 2021
• © NHSNHS “Be There” 2026Dir. Novemba · Havas
• © Budget DirectBudget Direct “Portal to the future” 2026Dir. Hamish Rothwell · 303
• © DineDine “Face Time” 2026Dir. Adam Stevens · Colenso BBDO
• © The Warehouse GroupThe Warehouse Group “The Warehouse - This is Warehouse Country” 2026Dir. Hamish Rothwell · TBWA\New Zealand
• © SquareSquare “Remember To Smile” 2026Dir. Novemba · Sunday Gravy
• © TaubmansTaubmans “Enduring 'Boogers” 2026Dir. Novemba · Sunday Gravy
• © OptusOptus “We're All In” 2026Dir. Adam Stevens · Emotive
• © Bank of New ZealandBank of New Zealand “Sorry Russell 30 sec” 2026Dir. Adam Gunser · Colenso BBDO
• © TaubmansTaubmans “All Weather” 2026Dir. Novemba · Sunday Gravy
• © TACTAC “Fatigue - The Unseen” 2026Dir. Nathan Price
• © AutodeskAutodesk “Hapless Hardhats” 2026Dir. Gary Freedman
• © eBayeBay “Restaurant” 2026Dir. Novemba
• © ANZANZ “It's The Time” 2026Dir. Adam Stevens · TBWA Auckland

07 · For producers

What producers use Good Oil's page for

1. 01Who directs for Good Oil

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind Good Oil's 333 commercials, with the agencies and awards.

   © Skinny© Budget Direct© Selleys© Toyota

   Hamish Rothwell · Dave Wood · Joel KefaliOpen Good Oil in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   Good Oil's work by year, brand and award in one place, and the companies with a similar body of work.

   © Vanish© Old Spice© Anthropic© Ubisoft

   Similar: Smuggler, MJZ, Biscuit FilmworksCompare in the library →

08 · Questions

About Good Oil