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Budget Direct “Captain Risky” 2015

Budget Direct “Captain Risky” (2015) is a Budget Direct commercial directed by Hamish Rothwell, produced by Good Oil. It won 2 awards, including One Show 2015 Silver Pencil — Film.

Captain Risky attempts increasingly dangerous stunts, only to end up injured but still promoting Budget Direct's insurance, which doesn't cover him.

Video: Budget Direct on YouTube

Shot by shot

  1. A man with a long beard and helmet drives a race car, looking surprised with his mouth open, on a race track at night.© Budget Direct0:06
  2. A yellow stunt car with a black stripe drives up a ramp, sparks flying, then crashes and burns in a stadium at night.© Budget Direct0:07
  3. A stuntman in a helmet drives a brown car with bright headlights on a vertical loop-the-loop track at night, with smoke around.© Budget Direct0:10
  4. An orange car with a green stripe is seen from above, upside down, crashing into a metal barrier, creating a cloud of dust.© Budget Direct0:13
  5. A yellow car slides down a large, curved metal ramp in a stadium, with smoke and mist around it.© Budget Direct0:13
  6. A yellow car with a rocket on top drives through a large, elaborate stunt ramp structure in a stadium at night, kicking up dust.© Budget Direct0:15
  7. Captain Risky, a man with a long beard, is sprayed with champagne while lying on a couch with a cast on his arm, in a messy living room.© Budget Direct0:16
  8. A man with a beard and full body cast lies on a couch in a living room, with text overlays for insurance discounts.© Budget Direct0:24
  9. A man with a long beard and a racing suit stands in a studio, with text and logos for Budget Direct on either side.© Budget Direct0:27

Stills © Budget Direct. Made by Good Oil and Hamish Rothwell.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcase insurance savings by not insuring a reckless stuntman.

Tagline: “Budget Direct. Simply smarter insurance.”

reckless protagonistironic twistexaggerated stuntsmeta-commentaryslapstick comedy

The cut

Length
30 s
Shots
13
Average shot
2.3 s

What creatives use Budget Direct “Captain Risky” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Budget Direct “Captain Risky”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with a long beard and helmet drives a race car, looking surprised with his mouth open, on a race track at night.© Budget DirectA yellow stunt car with a black stripe drives up a ramp, sparks flying, then crashes and burns in a stadium at night.© Budget DirectA stuntman in a helmet drives a brown car with bright headlights on a vertical loop-the-loop track at night, with smoke around.© Budget DirectAn orange car with a green stripe is seen from above, upside down, crashing into a metal barrier, creating a cloud of dust.© Budget Direct
    Frames from Budget Direct “Captain Risky”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Budget Direct “Captain Risky” in order, with its length, framing and what happens in it.

    A man with a long beard and helmet drives a race car, looking surprised with his mouth open, on a race track at night.© Budget DirectA yellow stunt car with a black stripe drives up a ramp, sparks flying, then crashes and burns in a stadium at night.© Budget DirectA stuntman in a helmet drives a brown car with bright headlights on a vertical loop-the-loop track at night, with smoke around.© Budget DirectAn orange car with a green stripe is seen from above, upside down, crashing into a metal barrier, creating a cloud of dust.© Budget DirectA yellow car slides down a large, curved metal ramp in a stadium, with smoke and mist around it.© Budget DirectA yellow car with a rocket on top drives through a large, elaborate stunt ramp structure in a stadium at night, kicking up dust.© Budget Direct
    Length: 30 s · Shots: 13 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a ironic twist

    Before you present an idea, you need to know who has done it, and how.

    Budget Direct “Captain Risky” is built on a ironic twist. Search the library by idea to see every spot that uses it.

    Shield Insurance “After Shit Happened Service EP.1-5”© Shield InsuranceHarvey Nichols “Shoplifters”© Harvey NicholsChangyou Online Game Developer “Mother”© Changyou Online Game DeveloperIKEA “Picky”© IKEA
    Shield Insurance · Harvey Nichols · Changyou Online Game Developer · IKEA

More commercials by Hamish Rothwell

  • Holden "Not to Be Outdone" (2019) commercial still© HoldenHolden “Not to Be Outdone” 2019Dir. Hamish Rothwell · The MonkeysAdFest Gold 2019
  • Ikea "IKEA Have a Go" (2012) commercial still© IkeaIkea “IKEA Have a Go” 2012Dir. Hamish RothwellSpikes Asia Bronze 2012
  • Panasonic "Cliff" (2010) commercial still© PanasonicPanasonic “Cliff” 2010Dir. Hamish Rothwell · The Campaign Palace SydneyThe One Show Bronze 2010
  • Budget Direct "Portal to the future" (2026) commercial still© Budget DirectBudget Direct “Portal to the future” 2026Dir. Hamish Rothwell · 303
  • The Warehouse Group "The Warehouse - This is Warehouse Country" (2026) commercial still© The Warehouse GroupThe Warehouse Group “The Warehouse - This is Warehouse Country” 2026Dir. Hamish Rothwell · TBWA\New Zealand
  • ALDI "Bottomless Bag" (2025) commercial still© ALDIALDI “Bottomless Bag” 2025Dir. Hamish Rothwell · BMF

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • State Farm "Batman vs. Bateman" (2026) commercial still© State FarmState Farm “Batman vs. Bateman” 2026Dir. Bryan Buckley · Highdive AdvertisingWebby Awards 2026

Questions

Who directed the Budget Direct “Captain Risky” commercial?

Hamish Rothwell directed it, produced by Good Oil.

What awards did Budget Direct “Captain Risky” win?

2 awards, including One Show 2015 Silver Pencil — Film and One Show 2015 Bronze Pencil — Film.

What is the tagline of Budget Direct “Captain Risky”?

“Budget Direct. Simply smarter insurance.”

Sources for the credits and awards

oneclub.orgoneclub.org