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Holden “Not to Be Outdone” 2019

Holden “Not to Be Outdone” (2019) is a Holden commercial directed by Hamish Rothwell for The Monkeys, produced by Good Oil. It won one award: AdFest 2019 Gold Lotus Film Craft — Best Use of Music Track.

A man and a mountain goat engage in a hilarious rivalry to prove who is more rugged and capable in the wilderness, showcasing the Holden Colorado's off-road prowess.

Video: Goodoil Films on Vimeo

Shot by shot

  1. A man in a plaid shirt and jeans exits a white pickup truck on a grassy mountain peak, looking out at the scenic landscape.© Holden0:00
  2. A white mountain goat stands majestically on a rocky cliff overlooking a vast mountain range under a cloudy sky.© Holden0:06
  3. A man with a red beard and a plaid shirt looks confused in a wide outdoor shot with mountains in the background.© Holden0:10
  4. A white goat with large horns and yellow eyes looks directly at the camera in a studio setting.© Holden0:14
  5. A man with a beard drives a white pickup truck up a grassy hill, with mountains in the background under a cloudy sky.© Holden0:18
  6. A white Holden Colorado pickup truck drives slowly up a dirt path next to a large rock, with mountains in the background.© Holden0:23
  7. A white goat with large horns and a long beard looks directly at the camera against a clear blue sky.© Holden0:27
  8. A white pickup truck drives through a dense forest on a dirt road next to a body of water, captured from an overhead perspective.© Holden0:31
  9. A white Holden ute drives through a shallow river, creating splashes of water, in an extreme wide overhead shot.© Holden0:37
  10. A white Holden Colorado pickup truck drives through a field of tall, dry grass, kicking up dust as it moves away from the camera.© Holden0:40
  11. A white mountain goat stands on a steep, rocky cliff face, with green hills and valleys in the background under natural daylight.© Holden0:45
  12. A man with a beard and plaid shirt stands on a mountain peak, looking out at a cloudy, mountainous landscape on a sunny day.© Holden0:49

Stills © Holden. Made by The Monkeys, Good Oil and Hamish Rothwell.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Man vs. goat in a rugged off-road challenge for truck supremacy.

Tagline: “Colorado. Not to be outdone.”

rivalrynature vs machineone-upmanshipanimal sidekickrugged outdoorsman

The cut

Length
60 s
Shots
36
Average shot
1.7 s

What creatives use Holden “Not to Be Outdone” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Holden “Not to Be Outdone”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a plaid shirt and jeans exits a white pickup truck on a grassy mountain peak, looking out at the scenic landscape.© HoldenA white mountain goat stands majestically on a rocky cliff overlooking a vast mountain range under a cloudy sky.© HoldenA man with a red beard and a plaid shirt looks confused in a wide outdoor shot with mountains in the background.© HoldenA white goat with large horns and yellow eyes looks directly at the camera in a studio setting.© Holden
    Frames from Holden “Not to Be Outdone”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Holden “Not to Be Outdone” in order, with its length, framing and what happens in it.

    A man in a plaid shirt and jeans exits a white pickup truck on a grassy mountain peak, looking out at the scenic landscape.© HoldenA white mountain goat stands majestically on a rocky cliff overlooking a vast mountain range under a cloudy sky.© HoldenA man with a red beard and a plaid shirt looks confused in a wide outdoor shot with mountains in the background.© HoldenA white goat with large horns and yellow eyes looks directly at the camera in a studio setting.© HoldenA man with a beard drives a white pickup truck up a grassy hill, with mountains in the background under a cloudy sky.© HoldenA white Holden Colorado pickup truck drives slowly up a dirt path next to a large rock, with mountains in the background.© Holden
    Length: 60 s · Shots: 36 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a rivalry

    Before you present an idea, you need to know who has done it, and how.

    Holden “Not to Be Outdone” is built on a rivalry. Search the library by idea to see every spot that uses it.

    Aldi “Like Brands”© AldiGatorade “Replay”© GatoradeUber Eats “Hungry for the Truth”© Uber EatsRiyadh Season “Crawford VS Madrimov - Everything or Nothing”© Riyadh Season
    Aldi · Gatorade · Uber Eats · Riyadh Season

More commercials by Hamish Rothwell

  • Budget Direct "Captain Risky" (2015) commercial still© Budget DirectBudget Direct “Captain Risky” 2015Dir. Hamish RothwellThe One Show Silver 2015
  • Ikea "IKEA Have a Go" (2012) commercial still© IkeaIkea “IKEA Have a Go” 2012Dir. Hamish RothwellSpikes Asia Bronze 2012
  • Panasonic "Cliff" (2010) commercial still© PanasonicPanasonic “Cliff” 2010Dir. Hamish Rothwell · The Campaign Palace SydneyThe One Show Bronze 2010
  • The Warehouse Group "The Warehouse - This is Warehouse Country" (2026) commercial still© The Warehouse GroupThe Warehouse Group “The Warehouse - This is Warehouse Country” 2026Dir. Hamish Rothwell · TBWA\New Zealand
  • ALDI "Bottomless Bag" (2025) commercial still© ALDIALDI “Bottomless Bag” 2025Dir. Hamish Rothwell · BMF
  • Hyundai "i30 - Somewhere Else" (2024) commercial still© HyundaiHyundai “i30 - Somewhere Else” 2024Dir. Hamish Rothwell · INNOCEAN

More from The Monkeys

  • -196 "Ridiculous! How -196 defied the hottest trends" (2023) commercial still© -196-196 “Ridiculous! How -196 defied the hottest trends” 2023The MonkeysEffie Awards Grand Prix 2023
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • Telstra "This is Footy Country" (2024) commercial still© TelstraTelstra “This is Footy Country” 2024Dir. Mark Molloy · The MonkeysLondon International Awards Gold 2024
  • Berlei "Boob Balls" (2019) commercial still© BerleiBerlei “Boob Balls” 2019The MonkeysSpikes Asia Gold 2019
  • Meat & Livestock Australia "Make Lamb, Not Walls" (2022) commercial still© Meat & Livestock AustraliaMeat & Livestock Australia “Make Lamb, Not Walls” 2022The MonkeysSpikes Asia Silver 2022
  • Australia Post "Spread the Merry" (2020) commercial still© Australia PostAustralia Post “Spread the Merry” 2020Dir. Glendyn Ivin · The Monkeys

Award-winning auto commercials

Questions

Who directed the Holden “Not to Be Outdone” commercial?

Hamish Rothwell directed it, produced by Good Oil, for the agency The Monkeys.

Which agency made Holden “Not to Be Outdone”?

The Monkeys created it for Holden (2019).

What awards did Holden “Not to Be Outdone” win?

1 awards, including AdFest 2019 Gold Lotus Film Craft — Best Use of Music Track.

What is the tagline of Holden “Not to Be Outdone”?

“Colorado. Not to be outdone.”

Sources for the credits and awards

archive.adfest.com