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Telstra “This is Footy Country” 2024

Telstra “This is Footy Country” (2024) is a Telstra commercial directed by Mark Molloy for The Monkeys, produced by Exit Films. It won 10 awards, including Clio Sports 2024 Gold — Film / 61 Seconds to 5 Minutes, Spikes Asia 2024 Grand Prix Film Craft B01: Editing and LIA 2024 Gold — Production & Post-Production / Direction.

When a rural Australian Rules Football team's bus breaks down on the way to the final, the entire community rallies together to get them to the game on time.

Video: Telstra on YouTube

Shot by shot

  1. An aerial wide shot shows a bus driving on a long, straight road through a vast, dry, rural landscape under a cloudy sky.© Telstra0:00
  2. A man with red hair and sunglasses on his head talks on a phone in a dry, grassy field under a cloudy sky, looking concerned.© Telstra0:09
  3. A woman with glasses and an apron leans out of a concession stand window, looking concerned at an outdoor sports field.© Telstra0:22
  4. A man in his 60s, wearing glasses and a light shirt, is sitting at a bar, reading a newspaper with a surprised expression.© Telstra0:32
  5. A man with a beard and sunglasses sits in a car, while a child looks out the window of another car in the background.© Telstra0:45
  6. A young man with bleached hair in a colorful tank top and denim shorts throws a football against a graffiti-covered concrete wall.© Telstra0:54
  7. A priest in white and red robes gives a thumbs up gesture, with blurred church pews and windows in the background.© Telstra1:00
  8. A bald man in his 40s, wearing a striped shirt and a blue apron, talks on a phone while washing dishes in a rustic kitchen.© Telstra1:09
  9. A man in a green shirt with his back to the camera raises his arm, looking out a window at a woman in a red plaid shirt.© Telstra1:19
  10. An aerial wide shot shows a white bus and a police car driving on a dirt road through a vast, dry, grassy landscape under a cloudy sky.© Telstra1:27
  11. A middle-aged woman in a red jacket stands in front of a rusty yellow railing, watching a game with a crowd of people in a stadium.© Telstra1:35
  12. A middle-aged man with a beard and goggles looks intensely at the camera, then smiles, revealing missing teeth, on a grassy field with other people in the background.© Telstra1:48

Stills © Telstra. Made by The Monkeys, Exit Films and Mark Molloy.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Community spirit and determination overcome obstacles for a beloved local football team.

Tagline: “Proudly backing footy for yonks”

underdog teamcommunity ralliesrace against timeunexpected heroesrural charmjourney motif

The cut

Length
120 s
Shots
68
Average shot
1.8 s

What creatives use Telstra “This is Footy Country” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Telstra “This is Footy Country”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial wide shot shows a bus driving on a long, straight road through a vast, dry, rural landscape under a cloudy sky.© TelstraA man with red hair and sunglasses on his head talks on a phone in a dry, grassy field under a cloudy sky, looking concerned.© TelstraA woman with glasses and an apron leans out of a concession stand window, looking concerned at an outdoor sports field.© TelstraA man in his 60s, wearing glasses and a light shirt, is sitting at a bar, reading a newspaper with a surprised expression.© Telstra
    Frames from Telstra “This is Footy Country”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Telstra “This is Footy Country” in order, with its length, framing and what happens in it.

    An aerial wide shot shows a bus driving on a long, straight road through a vast, dry, rural landscape under a cloudy sky.© TelstraA man with red hair and sunglasses on his head talks on a phone in a dry, grassy field under a cloudy sky, looking concerned.© TelstraA woman with glasses and an apron leans out of a concession stand window, looking concerned at an outdoor sports field.© TelstraA man in his 60s, wearing glasses and a light shirt, is sitting at a bar, reading a newspaper with a surprised expression.© TelstraA man with a beard and sunglasses sits in a car, while a child looks out the window of another car in the background.© TelstraA young man with bleached hair in a colorful tank top and denim shorts throws a football against a graffiti-covered concrete wall.© Telstra
    Length: 120 s · Shots: 68 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a underdog team

    Before you present an idea, you need to know who has done it, and how.

    Telstra “This is Footy Country” is built on a underdog team. Search the library by idea to see every spot that uses it.

    Ok Gasoline “Vault”© Ok GasolineThe Sun Newspaper “The Sun - Office Knockabout”© The Sun NewspaperHeineken “The Match”© HeinekenEspn “Baseball”© Espn
    Ok Gasoline · The Sun Newspaper · Heineken · Espn

More commercials by Mark Molloy

More from The Monkeys

  • -196 "Ridiculous! How -196 defied the hottest trends" (2023) commercial still© -196-196 “Ridiculous! How -196 defied the hottest trends” 2023The MonkeysEffie Awards Grand Prix 2023
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • Berlei "Boob Balls" (2019) commercial still© BerleiBerlei “Boob Balls” 2019The MonkeysSpikes Asia Gold 2019
  • Holden "Not to Be Outdone" (2019) commercial still© HoldenHolden “Not to Be Outdone” 2019Dir. Hamish Rothwell · The MonkeysAdFest Gold 2019
  • Meat & Livestock Australia "Make Lamb, Not Walls" (2022) commercial still© Meat & Livestock AustraliaMeat & Livestock Australia “Make Lamb, Not Walls” 2022The MonkeysSpikes Asia Silver 2022
  • Australia Post "Spread the Merry" (2020) commercial still© Australia PostAustralia Post “Spread the Merry” 2020Dir. Glendyn Ivin · The Monkeys

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Telstra “This is Footy Country” commercial?

Mark Molloy directed it, produced by Exit Films, for the agency The Monkeys.

Which agency made Telstra “This is Footy Country”?

The Monkeys created it for Telstra (2024).

What awards did Telstra “This is Footy Country” win?

10 awards, including Clio Sports 2024 Gold — Film / 61 Seconds to 5 Minutes, Spikes Asia 2024 Grand Prix Film Craft B01: Editing, LIA 2024 Gold — Production & Post-Production / Direction and LIA 2024 Gold — Production & Post-Production / Editing.

What is the tagline of Telstra “This is Footy Country”?

“Proudly backing footy for yonks”

Sources for the credits and awards

2024.liaentries.comThe WorkThe WorkThe WorkThe Workawards.ciclopefestival.comclios.comclios.comshots