framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Huggies “Welcome to the World, Baby” 2022

Huggies “Welcome to the World, Baby” (2022) is a Huggies commercial directed by Mark Molloy for Droga5, produced by Smuggler. It won 2 awards, including shots Awards The Americas 2022 Gold — Direction (From 61-seconds to three-minutes inc).

A heartwarming commercial that welcomes a newborn baby to the world, showcasing the joys and challenges of parenthood with a playful and reassuring tone.

Video: SMUGGLER on Vimeo

Shot by shot

  1. A newborn baby with dark skin and wet hair lies on a blue cloth, looking around as medical staff attend to it in a hospital.© Huggies0:00
  2. A close-up of a baby girl in a bonnet, laughing joyfully in a vintage photograph, with text "Dr. Jamil" appearing on screen.© Huggies0:08
  3. A newborn baby with dark hair and light skin is held by an adult, looking directly at the camera with a scrunched face in a hospital room.© Huggies0:15
  4. A baby with dark hair lies on a mustard yellow blanket, looking up at the camera and smiling, with a baby bottle nearby.© Huggies0:26
  5. A baby with light skin and hair crawls on a wooden floor towards the camera in a dimly lit room.© Huggies0:37
  6. A young child sleeps on the floor, hugging a teddy bear, as a cat walks past in a cozy attic room.© Huggies0:45
  7. A baby with dark curly hair and a colorful sweater lies on a pink fuzzy blanket, looking up with wide eyes.© Huggies0:52
  8. A man with glasses and a striped shirt looks down into a baby's crib, holding a drink, at an outdoor party.© Huggies0:56
  9. A woman with dark hair in a business suit sits in an airplane seat, looking forward with a concerned expression, then turns her head to the right.© Huggies1:05
  10. A baby covered in food sits in a high chair as an adult hand wipes their face with a tissue in a home.© Huggies1:12
  11. A baby lies on a patterned rug, looking up at the camera with wide eyes, bringing its foot to its mouth.© Huggies1:18
  12. A baby with dark hair sits on an adult's lap, looking directly at the camera, with a hand holding a remote control nearby.© Huggies1:23

Stills © Huggies. Made by Droga5, Smuggler and Mark Molloy.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A baby's-eye view of the world, celebrating the chaos and love of family.

Tagline: “Huggies. We got you, baby.”

baby's perspectiveslice of life momentsdiverse familieshumorous observationsreassurance from brandvintage home video aesthetic

The cut

Length
106 s
Shots
67
Average shot
1.6 s

What creatives use Huggies “Welcome to the World, Baby” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Huggies “Welcome to the World, Baby”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A newborn baby with dark skin and wet hair lies on a blue cloth, looking around as medical staff attend to it in a hospital.© HuggiesA close-up of a baby girl in a bonnet, laughing joyfully in a vintage photograph, with text "Dr. Jamil" appearing on screen.© HuggiesA newborn baby with dark hair and light skin is held by an adult, looking directly at the camera with a scrunched face in a hospital room.© HuggiesA baby with dark hair lies on a mustard yellow blanket, looking up at the camera and smiling, with a baby bottle nearby.© Huggies
    Frames from Huggies “Welcome to the World, Baby”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Huggies “Welcome to the World, Baby” in order, with its length, framing and what happens in it.

    A newborn baby with dark skin and wet hair lies on a blue cloth, looking around as medical staff attend to it in a hospital.© HuggiesA close-up of a baby girl in a bonnet, laughing joyfully in a vintage photograph, with text "Dr. Jamil" appearing on screen.© HuggiesA newborn baby with dark hair and light skin is held by an adult, looking directly at the camera with a scrunched face in a hospital room.© HuggiesA baby with dark hair lies on a mustard yellow blanket, looking up at the camera and smiling, with a baby bottle nearby.© HuggiesA baby with light skin and hair crawls on a wooden floor towards the camera in a dimly lit room.© HuggiesA young child sleeps on the floor, hugging a teddy bear, as a cat walks past in a cozy attic room.© Huggies
    Length: 106 s · Shots: 67 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a slice of life moments

    Before you present an idea, you need to know who has done it, and how.

    Huggies “Welcome to the World, Baby” is built on a slice of life moments. Search the library by idea to see every spot that uses it.

    Eli Lilly and Company “Good Days”© Eli Lilly and CompanyEli Lilly “Hands”© Eli LillyRiyadh Season “Battle Of The Baddest”© Riyadh SeasonMemorial Sloan Kettering Cancer Center “Working with Cancer Pledge”© Memorial Sloan Kettering Cancer Center
    Eli Lilly and Company · Eli Lilly · Riyadh Season · Memorial Sloan Kettering Cancer Center

More commercials by Mark Molloy

More from Droga5

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Huggies “Welcome to the World, Baby” commercial?

Mark Molloy directed it, produced by Smuggler, for the agency Droga5.

Which agency made Huggies “Welcome to the World, Baby”?

Droga5 created it for Huggies (2022).

What awards did Huggies “Welcome to the World, Baby” win?

2 awards, including shots Awards The Americas 2022 Gold — Direction (From 61-seconds to three-minutes inc) and shots Awards The Americas 2022 Gold — Editing (Up to and including two minutes).

What is the tagline of Huggies “Welcome to the World, Baby”?

“Huggies. We got you, baby.”

Sources for the credits and awards

shotsshots

Huggies “Welcome to the World, Baby” (2022) Commercial by Mark Molloy: Credits, Awards & Stills