framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

River Island “Lou Dalton” 2016

River Island “Lou Dalton” (2016) is a River Island commercial directed by Fred Rowson, produced by Colonel Blimp. It won one award: Ciclope 2016 Grand Prix.

A young man's journey through rural landscapes and industrial settings, culminating in a powerful scream of self-discovery and freedom.

Video: River Island on YouTube

Shot by shot

  1. A young man in an orange shirt looks over a corrugated metal wall inside a large, industrial building with wooden beams and machinery.© River Island0:16
  2. A young man in a black t-shirt and shorts sits on a tire in front of a large metal silo on a farm under a cloudy sky.© River Island0:21
  3. A young man with short blonde hair, wearing a dark green shirt, is focused on grinding metal, creating sparks in a dimly lit workshop.© River Island0:32
  4. A wide shot shows a group of young men in casual clothes running out of a brightly lit garage on a cloudy day in a rural setting.© River Island0:36
  5. A low-angle shot shows a small green plant growing from the ground, with a person in dark boots walking past in the blurred background.© River Island0:39
  6. A young man with short hair and a dark shirt looks up in a forest with tall, bare trees against a bright sky.© River Island0:45
  7. A fox with reddish-brown fur and white chest looks up, its mouth slightly open, in a forest with blurred green background.© River Island0:55
  8. A person's hand, wearing a dark sleeve with an orange stripe, gently touches and picks at dry hay on a bale in a dimly lit barn.© River Island1:02
  9. A young man with short brown hair and a grey and green sweatshirt stands in a field with his eyes closed, then opens them and looks up.© River Island1:06
  10. A lone man stands in a vast green field with a single tree, looking up at a distant airplane in the overcast sky.© River Island1:15
  11. A young man in an orange and black tracksuit lies on a bale of hay as two older men walk past him in a barn.© River Island1:24
  12. A person's hand pours birdseed from a small container into a white bowl on a wooden surface, with hay and a bag of seeds nearby.© River Island1:55

Stills © River Island. Made by Colonel Blimp and Fred Rowson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A young man's journey of self-discovery in a rural, industrial setting.

rural escapeindustrial aestheticcoming-of-agenature's embracesolitary journeysymbolic animals

The cut

Length
136 s
Shots
58
Average shot
2.3 s

What creatives use River Island “Lou Dalton” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of River Island “Lou Dalton”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man in an orange shirt looks over a corrugated metal wall inside a large, industrial building with wooden beams and machinery.© River IslandA young man in a black t-shirt and shorts sits on a tire in front of a large metal silo on a farm under a cloudy sky.© River IslandA young man with short blonde hair, wearing a dark green shirt, is focused on grinding metal, creating sparks in a dimly lit workshop.© River IslandA wide shot shows a group of young men in casual clothes running out of a brightly lit garage on a cloudy day in a rural setting.© River Island
    Frames from River Island “Lou Dalton”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of River Island “Lou Dalton” in order, with its length, framing and what happens in it.

    A young man in an orange shirt looks over a corrugated metal wall inside a large, industrial building with wooden beams and machinery.© River IslandA young man in a black t-shirt and shorts sits on a tire in front of a large metal silo on a farm under a cloudy sky.© River IslandA young man with short blonde hair, wearing a dark green shirt, is focused on grinding metal, creating sparks in a dimly lit workshop.© River IslandA wide shot shows a group of young men in casual clothes running out of a brightly lit garage on a cloudy day in a rural setting.© River IslandA low-angle shot shows a small green plant growing from the ground, with a person in dark boots walking past in the blurred background.© River IslandA young man with short hair and a dark shirt looks up in a forest with tall, bare trees against a bright sky.© River Island
    Length: 136 s · Shots: 58 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a rural escape

    Before you present an idea, you need to know who has done it, and how.

    River Island “Lou Dalton” is built on a rural escape. Search the library by idea to see every spot that uses it.

    Orange “The Thread”© OrangeAbercrombie & Fitch “This is the Time”© Abercrombie & Fitchrealestate.co.nz “Real Estate NZ - Milky Way”© realestate.co.nzNew Balance “Run Your Story”© New Balance
    Orange · Abercrombie & Fitch · realestate.co.nz · New Balance

More commercials by Fred Rowson

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013
  • Superga S.PA "The Challenge" (1998) commercial still© Superga S.PASuperga S.PA “The Challenge” 1998Dir. Tarsem · Pirella Gottsche LoweEpica Grand Prix 1997
  • Levi's "Backstory" (2026) commercial still© Levi'sLevi's “Backstory” 2026Dir. Kim Gehrig · TBWA\Chiat\DayAICP Awards Winner 2026

Questions

Who directed the River Island “Lou Dalton” commercial?

Fred Rowson directed it, produced by Colonel Blimp.

What awards did River Island “Lou Dalton” win?

1 awards, including Ciclope 2016 Grand Prix.

Sources for the credits and awards

web.archive.org