Fred Rowson

01 · Featured

Fred Rowson's most awarded commercial

Ciclope Grand Prix 2016

River Island “Lou Dalton” 2016

A young man's journey through rural landscapes and industrial settings, culminating in a powerful scream of self-discovery and freedom.

Directed by Fred Rowson · Colonel Blimp

See the spot →Every shot in the library

02 · Brands

Brands Fred Rowson has made commercials for

Every brand in the library, by award-winning work.

• River Island2016

  1 commercials · 1 award-winning

• Yorkshire Tea2024

  1 commercials · 1 award-winning

• Smart Energy GB2024–2026

  2 commercials

• Skoda2022–2023

  2 commercials

• Tesco Mobile2024

  2 commercials

• GiffGaff2019–2023

  2 commercials

• McDonald's2023

  1 commercials

• Moneyfarm2024

  1 commercials

• Ocado2024

  1 commercials

• Simply Business2024

  1 commercials

• Years & Years2015

  1 commercials

• Wet Leg2022

  1 commercials

03 · Works with

Who Fred Rowson works with

From the credits: the companies behind the spots, by number of spots.

04 · Awards

Fred Rowson's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 1

  Ciclope

  1 top prize

• 1

  British Arrows

  .

05 · Work

Commercials by Fred Rowson

Our visual library has 16 Fred Rowson commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© Smart Energy GBSmart Energy GB “Smart Meter” 2026

© Yorkshire TeaYorkshire Tea “Pack Yer Bags” 2024British Arrows Gold 2024

© Smart Energy GBSmart Energy GB “4 out of 5” 2024

© Tesco MobileTesco Mobile “It Pays to Be Connected” 2024

© Tesco MobileTesco Mobile “Parent Posse” 2024

Most awarded

• © River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
• © Yorkshire TeaYorkshire Tea “Pack Yer Bags” 2024Dir. Fred Rowson · Lucky GeneralsBritish Arrows Gold 2024
• © Smart Energy GBSmart Energy GB “Smart Meter” 2026Dir. Fred Rowson · AMV BBDO
• © Smart Energy GBSmart Energy GB “4 out of 5” 2024Dir. Fred Rowson · AMV BBDO
• © Tesco MobileTesco Mobile “It Pays to Be Connected” 2024Dir. Fred Rowson · BBH
• © Tesco MobileTesco Mobile “Parent Posse” 2024Dir. Fred Rowson · BBH
• © MoneyfarmMoneyfarm “Wealth” 2024Dir. Fred Rowson · Fold7
• © OcadoOcado “Let Summer Come to You” 2024Dir. Fred Rowson · St Luke's
• © Simply BusinessSimply Business “Simply the Best” 2024Dir. Fred Rowson · Truant
• © McDonald'sMcDonald's “Breakfast In Bed” 2023Dir. Fred Rowson · Leo
• © SkodaSkoda “A Lot goes Into a Fabia” 2023Dir. Fred Rowson
• © GiffGaffGiffGaff “#choosegiffgaff” 2023Dir. Fred Rowson
• © SkodaSkoda “Fabia: A lot goes into a Fabia” 2022Dir. Fred Rowson · Part of Leo Burnett
• © Wet LegWet Leg “Too Late Now” 2022Dir. Fred Rowson
• © GiffGaffGiffGaff “Choose GiffGaff” 2019Dir. Fred Rowson · Like Minded Individuals
• © Years & YearsYears & Years “C4 Promo” 2015Dir. Fred Rowson · The Outfit

06 · For producers

What producers use Fred Rowson's page for

1. 01Shortlist directors for your triple bid

   You need three directors who can deliver this tone, and a reel is not a shortlist.

   Start from Fred Rowson's work and find directors with a similar style, each with every spot, agency, production company and award.

   © Honda© GEICO© CoorDown© Hornbach

   Similar to Fred Rowson: Daniel Wolfe, Nick Ball, Rich LeeFind directors like Fred Rowson →

2. 02Fred Rowson's full body of work, with credits

   A reel shows the hits. You need every spot, and who made each one with them.

   All 16 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

   © River Island© Yorkshire Tea© Smart Energy GB© Smart Energy GB

   16 commercials, 2 award-winningOpen Fred Rowson in the library →

07 · Questions

About Fred Rowson