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Yorkshire Tea “Pack Yer Bags” 2024

Yorkshire Tea “Pack Yer Bags” (2024) is a Yorkshire Tea commercial directed by Fred Rowson for Lucky Generals, produced by Blink. It won 4 awards, including British Arrows 2024 Gold — Food & Non-Alcoholic Drinks and Creative Review Ads of the Year 2023.

A young man prepares for a holiday with friends, packing an excessive amount of Yorkshire Tea, leading to airport security issues and a tea-fueled club night.

Video: Yorkshire Tea on YouTube

Shot by shot

  1. A young man with a sleep mask is sleeping soundly in his bed, with a phone on his nightstand displaying a missed call.© Yorkshire Tea0:08
  2. A polaroid photo of four young men on vacation is stuck to a wooden surface with a gold chain hanging nearby.© Yorkshire Tea0:16
  3. A young man in a Hawaiian shirt and orange shorts sits in a yellow inflatable pool, taking off his sunglasses and smiling at the camera.© Yorkshire Tea0:23
  4. A young man with sunglasses and a colorful shirt lies on a checkered blanket, smiling with text overlayed.© Yorkshire Tea0:34
  5. An open red suitcase is filled with many boxes of Yorkshire Tea and some clothes, with pixelated text appearing on screen.© Yorkshire Tea0:40
  6. Four young men in summer clothes and sunglasses dance in front of a blue water background with the text "PACKED IT" on screen.© Yorkshire Tea0:51
  7. A young man in a red bucket hat and sunglasses packs two boxes of Yorkshire Tea into a red suitcase in a bedroom.© Yorkshire Tea0:56
  8. A young man in a Hawaiian shirt sits in a deck chair behind a red suitcase, pointing at the camera with text on screen.© Yorkshire Tea1:07
  9. A woman in her 60s, Lorraine Kelly, laughs joyfully while wearing a sparkly off-the-shoulder top, standing in a studio with a purple background.© Yorkshire Tea1:32
  10. A sugar cube drops into a teacup, causing pixelated text that reads "LIGHTLY CAFFEINATED" to break apart and splash in the tea.© Yorkshire Tea1:48
  11. A young man with blue eyes looks around nervously, his face illuminated by pink and blue neon lights in a dark interior.© Yorkshire Tea2:14
  12. A young man in a red cap with "PACK YER BAGS" written on it, and a Hawaiian shirt, looks down at sparkling water.© Yorkshire Tea2:23

Stills © Yorkshire Tea. Made by Lucky Generals, Blink and Fred Rowson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A humorous, fast-paced rap about packing Yorkshire Tea for a holiday.

Tagline: “PACK YER BAGS”

packing for a tripairport security hasslefriends on holidayrap music video styleexaggerated product placementunexpected party setting

The cut

Length
156 s
Shots
104
Average shot
1.5 s

What creatives use Yorkshire Tea “Pack Yer Bags” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Yorkshire Tea “Pack Yer Bags”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man with a sleep mask is sleeping soundly in his bed, with a phone on his nightstand displaying a missed call.© Yorkshire TeaA polaroid photo of four young men on vacation is stuck to a wooden surface with a gold chain hanging nearby.© Yorkshire TeaA young man in a Hawaiian shirt and orange shorts sits in a yellow inflatable pool, taking off his sunglasses and smiling at the camera.© Yorkshire TeaA young man with sunglasses and a colorful shirt lies on a checkered blanket, smiling with text overlayed.© Yorkshire Tea
    Frames from Yorkshire Tea “Pack Yer Bags”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Yorkshire Tea “Pack Yer Bags” in order, with its length, framing and what happens in it.

    A young man with a sleep mask is sleeping soundly in his bed, with a phone on his nightstand displaying a missed call.© Yorkshire TeaA polaroid photo of four young men on vacation is stuck to a wooden surface with a gold chain hanging nearby.© Yorkshire TeaA young man in a Hawaiian shirt and orange shorts sits in a yellow inflatable pool, taking off his sunglasses and smiling at the camera.© Yorkshire TeaA young man with sunglasses and a colorful shirt lies on a checkered blanket, smiling with text overlayed.© Yorkshire TeaAn open red suitcase is filled with many boxes of Yorkshire Tea and some clothes, with pixelated text appearing on screen.© Yorkshire TeaFour young men in summer clothes and sunglasses dance in front of a blue water background with the text "PACKED IT" on screen.© Yorkshire Tea
    Length: 156 s · Shots: 104 · Average shot: 1.5 s

More commercials by Fred Rowson

  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Smart Energy GB "Smart Meter" (2026) commercial still© Smart Energy GBSmart Energy GB “Smart Meter” 2026Dir. Fred Rowson · AMV BBDO
  • Tesco Mobile "It Pays to Be Connected" (2024) commercial still© Tesco MobileTesco Mobile “It Pays to Be Connected” 2024Dir. Fred Rowson · BBH
  • Moneyfarm "Wealth" (2024) commercial still© MoneyfarmMoneyfarm “Wealth” 2024Dir. Fred Rowson · Fold7
  • Ocado "Let Summer Come to You" (2024) commercial still© OcadoOcado “Let Summer Come to You” 2024Dir. Fred Rowson · St Luke's
  • Simply Business "Simply the Best" (2024) commercial still© Simply BusinessSimply Business “Simply the Best” 2024Dir. Fred Rowson · Truant

More from Lucky Generals

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Yorkshire Tea “Pack Yer Bags” commercial?

Fred Rowson directed it, produced by Blink, for the agency Lucky Generals.

Which agency made Yorkshire Tea “Pack Yer Bags”?

Lucky Generals created it for Yorkshire Tea (2024).

What awards did Yorkshire Tea “Pack Yer Bags” win?

4 awards, including British Arrows 2024 Gold — Food & Non-Alcoholic Drinks, British Arrows 2024 Craft Silver — Original Composition, British Arrows 2024 Craft Bronze — Writing and Creative Review Ads of the Year 2023.

What is the tagline of Yorkshire Tea “Pack Yer Bags”?

“PACK YER BAGS”

Sources for the credits and awards

britisharrows.comcreativereview.co.uk