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Yorkshire Tea “Investigation Done Proper” 2025

Yorkshire Tea “Investigation Done Proper” (2025) is a Yorkshire Tea commercial directed by traktorfilms for Lucky Generals, produced by stinkfilms. It won 2 awards, including Creative Circle 2025 Gold Film Craft - Casting Celebrities : SINGLE.

A security guard investigates a missing biscuit, escalating into a full-blown office mystery with surprising revelations and a dramatic conclusion.

Video: Lucky Generals on Vimeo

Shot by shot

  1. A senior woman with short grey hair, wearing a green vest and pink long-sleeve shirt, opens a kitchen cabinet in an office kitchen.© Yorkshire Tea0:00
  2. A grey-haired woman in a green vest and pink turtleneck holds a clear container and looks at the camera in an office kitchen.© Yorkshire Tea0:03
  3. A man with dark hair peeks over his computer monitor, looking intently at something off-screen in a modern office setting.© Yorkshire Tea0:06
  4. A middle-aged woman with short grey hair and a green vest over a pink turtleneck talks to someone off-screen in an office.© Yorkshire Tea0:10
  5. A female security guard in a black uniform holds a red mug and a walkie-talkie, speaking into it while another woman stands beside her in an office kitchen.© Yorkshire Tea0:14
  6. A man in his 30s, wearing glasses and a shirt with a tie, speaks to someone off-camera in an office setting.© Yorkshire Tea0:21
  7. A female security guard in a black uniform points a walkie-talkie at someone off-screen in a busy office, while other employees look on.© Yorkshire Tea0:25
  8. A female police officer leans over a young woman working at a computer in a busy office, looking at her screen with a concerned expression.© Yorkshire Tea0:28
  9. A person's hand uses a pen to retrieve a red wrapper from a metal mesh trash can in an office setting.© Yorkshire Tea0:38
  10. A female police officer in a black uniform stands in an open-plan office, holding a tea bag towards a seated woman, while other office workers look on.© Yorkshire Tea0:40
  11. A female security guard with blonde hair walks through a crowded office, looking determined as people clap and cheer around her.© Yorkshire Tea0:45
  12. A female security guard in a black uniform walks through a crowded office, speaking into a walkie-talkie, as people hold red mugs and watch her.© Yorkshire Tea0:51

Stills © Yorkshire Tea. Made by Lucky Generals, stinkfilms and traktorfilms.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Office crime procedural for a missing biscuit, solved by a security guard.

Tagline: “Yorkshire Tea. Where everything's done proper.”

office humordetective storyescalating stakesmisdirectionrevealundercover investigation

The cut

Length
60 s
Shots
31
Average shot
1.9 s

What creatives use Yorkshire Tea “Investigation Done Proper” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Yorkshire Tea “Investigation Done Proper”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A senior woman with short grey hair, wearing a green vest and pink long-sleeve shirt, opens a kitchen cabinet in an office kitchen.© Yorkshire TeaA grey-haired woman in a green vest and pink turtleneck holds a clear container and looks at the camera in an office kitchen.© Yorkshire TeaA man with dark hair peeks over his computer monitor, looking intently at something off-screen in a modern office setting.© Yorkshire TeaA middle-aged woman with short grey hair and a green vest over a pink turtleneck talks to someone off-screen in an office.© Yorkshire Tea
    Frames from Yorkshire Tea “Investigation Done Proper”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Yorkshire Tea “Investigation Done Proper” in order, with its length, framing and what happens in it.

    A senior woman with short grey hair, wearing a green vest and pink long-sleeve shirt, opens a kitchen cabinet in an office kitchen.© Yorkshire TeaA grey-haired woman in a green vest and pink turtleneck holds a clear container and looks at the camera in an office kitchen.© Yorkshire TeaA man with dark hair peeks over his computer monitor, looking intently at something off-screen in a modern office setting.© Yorkshire TeaA middle-aged woman with short grey hair and a green vest over a pink turtleneck talks to someone off-screen in an office.© Yorkshire TeaA female security guard in a black uniform holds a red mug and a walkie-talkie, speaking into it while another woman stands beside her in an office kitchen.© Yorkshire TeaA man in his 30s, wearing glasses and a shirt with a tie, speaks to someone off-camera in an office setting.© Yorkshire Tea
    Length: 60 s · Shots: 31 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a office humor

    Before you present an idea, you need to know who has done it, and how.

    Yorkshire Tea “Investigation Done Proper” is built on a office humor. Search the library by idea to see every spot that uses it.

    Yorkshire Tea “Where Everything's Done Proper”© Yorkshire TeaTwix Bites “Dial-Up”© Twix BitesMoto X/Motorola “Meeting”© Moto X/MotorolaFed Ex “Jenkins”© Fed Ex
    Yorkshire Tea · Twix Bites · Moto X/Motorola · Fed Ex

More from Lucky Generals

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Yorkshire Tea “Investigation Done Proper” commercial?

traktorfilms directed it, produced by stinkfilms, for the agency Lucky Generals.

Which agency made Yorkshire Tea “Investigation Done Proper”?

Lucky Generals created it for Yorkshire Tea (2025).

What awards did Yorkshire Tea “Investigation Done Proper” win?

2 awards, including Creative Circle 2025 Gold Film Craft - Casting Celebrities : SINGLE and Creative Circle 2025 Bronze Writing - Film : SINGLE.

What is the tagline of Yorkshire Tea “Investigation Done Proper”?

“Yorkshire Tea. Where everything's done proper.”

Sources for the credits and awards

creativecircle.co.uk