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Amazon Alexa “Mind Reader” 2022

Amazon Alexa “Mind Reader” (2022) is an Amazon Alexa commercial directed by Wayne McClammy for Lucky Generals, produced by Hungry Man. It won 9 awards, including British Arrows 2023 Gold — Digital Services, Electronics, Computer Games & Toys, LIA 2022 Silver — Production & Post-Production / Direction and Creative Circle 2022 Silver FILM - Best TV 30 - 60secs (single).

Scarlett Johansson and Colin Jost discover the unsettling truth about their Amazon Alexa: it can read their minds, leading to hilarious and awkward situations.

Video: Lucky Generals on Vimeo

Shot by shot

  1. A woman with blonde hair, wearing a dark blue jumpsuit, walks down a white staircase in a modern home.© Amazon Alexa0:00
  2. A couple stands in their living room, watching football on a large TV screen mounted above a fireplace, as the blinds automatically close.© Amazon Alexa0:05
  3. A woman with blonde hair and a man with brown hair look forward, with the woman appearing slightly annoyed, in a modern home.© Amazon Alexa0:12
  4. A man in his 30s, wearing a light blue long-sleeved shirt, lies in bed, smiling and then closing his eyes, in a bedroom.© Amazon Alexa0:24
  5. A woman with blonde hair and a white t-shirt looks thoughtfully at a man lying on a couch, who appears bored.© Amazon Alexa0:28
  6. A man in a black hoodie stands in a kitchen, looking at a blender with a green smoothie.© Amazon Alexa0:37
  7. A woman in a grey sweater and jeans stands frustrated in a sunroom full of plants, while a man relaxes in a chair, looking at her.© Amazon Alexa0:45
  8. A man in his 30s, wearing a grey jacket, sits in a bright room with plants, looking surprised as he talks to someone off-screen.© Amazon Alexa0:50
  9. A woman with blonde hair and a grey sweater looks confused and surprised in a sunlit room filled with plants, as a man's head is visible in the foreground.© Amazon Alexa0:58
  10. A group of people are seated around a long dining table, eating dinner by candlelight in a dimly lit room.© Amazon Alexa1:10
  11. Two women with dark and blonde hair sit at a candlelit dinner table, looking at each other as an Amazon Echo glows blue in the background.© Amazon Alexa1:16
  12. A group of people, including a man in a black shirt, are seated around a candlelit dining table, eating in a dimly lit room.© Amazon Alexa1:23

Stills © Amazon Alexa. Made by Lucky Generals, Hungry Man and Wayne McClammy.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Alexa reads minds, revealing embarrassing thoughts, leading to comedic celebrity couple moments.

Tagline: “It's probably better Alexa can't read your mind.”

celebrity cameomind reading deviceawkward social situationsdomestic comedyproduct as a characterunintended consequences

The cut

Length
90 s
Shots
46
Average shot
2.0 s

What creatives use Amazon Alexa “Mind Reader” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Amazon Alexa “Mind Reader”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with blonde hair, wearing a dark blue jumpsuit, walks down a white staircase in a modern home.© Amazon AlexaA couple stands in their living room, watching football on a large TV screen mounted above a fireplace, as the blinds automatically close.© Amazon AlexaA woman with blonde hair and a man with brown hair look forward, with the woman appearing slightly annoyed, in a modern home.© Amazon AlexaA man in his 30s, wearing a light blue long-sleeved shirt, lies in bed, smiling and then closing his eyes, in a bedroom.© Amazon Alexa
    Frames from Amazon Alexa “Mind Reader”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Amazon Alexa “Mind Reader” in order, with its length, framing and what happens in it.

    A woman with blonde hair, wearing a dark blue jumpsuit, walks down a white staircase in a modern home.© Amazon AlexaA couple stands in their living room, watching football on a large TV screen mounted above a fireplace, as the blinds automatically close.© Amazon AlexaA woman with blonde hair and a man with brown hair look forward, with the woman appearing slightly annoyed, in a modern home.© Amazon AlexaA man in his 30s, wearing a light blue long-sleeved shirt, lies in bed, smiling and then closing his eyes, in a bedroom.© Amazon AlexaA woman with blonde hair and a white t-shirt looks thoughtfully at a man lying on a couch, who appears bored.© Amazon AlexaA man in a black hoodie stands in a kitchen, looking at a blender with a green smoothie.© Amazon Alexa
    Length: 90 s · Shots: 46 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a celebrity cameo

    Before you present an idea, you need to know who has done it, and how.

    Amazon Alexa “Mind Reader” is built on a celebrity cameo. Search the library by idea to see every spot that uses it.

    Beats by Dre “You Love Me”© Beats by DreTide “It's a Tide Ad”© TideGrubhub “The Feest”© GrubhubSquarespace “Unavailable”© Squarespace
    Beats by Dre · Tide · Grubhub · Squarespace

More commercials by Wayne McClammy

  • Amazon "Not Everything Makes the Cut" (2019) commercial still© AmazonAmazon “Not Everything Makes the Cut” 2019Dir. Wayne McClammy · Lucky GeneralsAICP Awards Winner 2019
  • Amazon Alexa "Alexa Loses Her Voice" (2018) commercial still© Amazon AlexaAmazon Alexa “Alexa Loses Her Voice” 2018Dir. Wayne McClammy · Lucky GeneralsClio Awards Silver 2018
  • Geico "Fisherman" (2016) commercial still© GeicoGeico “Fisherman” 2016Dir. Wayne McClammy · The Martin AgencyCannes Lions Silver 2016
  • Playstation VR "Playstation 'Skyrim: Claws" (2018) commercial still© Playstation VRPlaystation VR “Playstation 'Skyrim: Claws” 2018Dir. Wayne McClammy · BBHD&AD Wood Pencil 2018
  • Electronic Arts "Madden Season" (2015) commercial still© Electronic ArtsElectronic Arts “Madden Season” 2015Dir. Wayne McClammy · HeatThe One Show Bronze 2015
  • Titanfall "Shadow" (2014) commercial still© TitanfallTitanfall “Shadow” 2014Dir. Wayne McClammy · HeatClio Awards Bronze 2014

More from Lucky Generals

Award-winning tech commercials

Questions

Who directed the Amazon Alexa “Mind Reader” commercial?

Wayne McClammy directed it, produced by Hungry Man, for the agency Lucky Generals.

Which agency made Amazon Alexa “Mind Reader”?

Lucky Generals created it for Amazon Alexa (2022).

What awards did Amazon Alexa “Mind Reader” win?

9 awards, including British Arrows 2023 Gold — Digital Services, Electronics, Computer Games & Toys, LIA 2022 Silver — Production & Post-Production / Direction, Creative Circle 2022 Silver FILM - Best TV 30 - 60secs (single) and Creative Circle 2022 Silver FILM - Best TV 60secs & over (single).

What is the tagline of Amazon Alexa “Mind Reader”?

“It's probably better Alexa can't read your mind.”

Sources for the credits and awards

en.wikipedia.orgsuperbowl-ads.comshotsbritisharrows.comweb.archive.orgweb.archive.orgweb.archive.org2022.liaentries.com