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Make My Money Matter “Oblivia Coalmine” 2024

Make My Money Matter “Oblivia Coalmine” (2024) is a Make My Money Matter commercial directed by Raine Allen-Miller for Lucky Generals, produced by Somesuch. It won 6 awards, including British Arrows 2024 Gold — The Green Arrow, Clio 2025 Bronze — Film Craft / Copywriting and Kinsale Sharks 2024 Silver Advertising Film (International) - Charities & Trusts.

A villainous oil executive, Oblivia Coalmine, thanks the public for their pension investments, which fuel her company's destructive practices, before revealing her true, monstrous nature.

Video: Lucky Generals on Vimeo

Shot by shot

  1. A woman with dark hair and red lipstick, wearing a shiny black outfit, smiles wickedly at the camera, then leans back in her chair behind a glass desk as a man pours champagne.© Make My Money Matter0:00
  2. A woman with dark hair and red lipstick smiles mischievously, looking directly at the camera in a dark, indeterminate setting.© Make My Money Matter0:30
  3. A woman in a black latex outfit smiles wickedly while holding a bottle of champagne, with a dark, industrial background.© Make My Money Matter0:32
  4. A woman in a black latex suit sits at a desk, while two men in suits stand nearby, one offering her a drink, in a dark, futuristic office.© Make My Money Matter0:35
  5. A woman with dark eye makeup and red lipstick smiles wickedly at the camera, holding a glass of dark liquid in a dimly lit room.© Make My Money Matter0:40
  6. A woman in her 40s, wearing a black latex outfit, holds a glass of dark liquid and smiles wickedly in a dark, industrial setting.© Make My Money Matter0:46
  7. A woman with dark hair, red lipstick, and a black latex outfit, drinks a dark liquid from a glass, then spits it out, revealing black liquid dripping from her mouth.© Make My Money Matter0:50

Stills © Make My Money Matter. Made by Lucky Generals, Somesuch and Raine Allen-Miller.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A villainous oil executive thanks the public for their pension investments.

Tagline: “Make My Money Matter”

villain monologuedark humorcorporate villainrevealing true naturedystopian aestheticdirect address to camera

The cut

Length
74 s
Shots
8
Average shot
9.2 s

What creatives use Make My Money Matter “Oblivia Coalmine” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Make My Money Matter “Oblivia Coalmine”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with dark hair and red lipstick, wearing a shiny black outfit, smiles wickedly at the camera, then leans back in her chair behind a glass desk as a man pours champagne.© Make My Money MatterA woman with dark hair and red lipstick smiles mischievously, looking directly at the camera in a dark, indeterminate setting.© Make My Money MatterA woman in a black latex outfit smiles wickedly while holding a bottle of champagne, with a dark, industrial background.© Make My Money MatterA woman in a black latex suit sits at a desk, while two men in suits stand nearby, one offering her a drink, in a dark, futuristic office.© Make My Money Matter
    Frames from Make My Money Matter “Oblivia Coalmine”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Make My Money Matter “Oblivia Coalmine” in order, with its length, framing and what happens in it.

    A woman with dark hair and red lipstick, wearing a shiny black outfit, smiles wickedly at the camera, then leans back in her chair behind a glass desk as a man pours champagne.© Make My Money MatterA woman with dark hair and red lipstick smiles mischievously, looking directly at the camera in a dark, indeterminate setting.© Make My Money MatterA woman in a black latex outfit smiles wickedly while holding a bottle of champagne, with a dark, industrial background.© Make My Money MatterA woman in a black latex suit sits at a desk, while two men in suits stand nearby, one offering her a drink, in a dark, futuristic office.© Make My Money MatterA woman with dark eye makeup and red lipstick smiles wickedly at the camera, holding a glass of dark liquid in a dimly lit room.© Make My Money MatterA woman in her 40s, wearing a black latex outfit, holds a glass of dark liquid and smiles wickedly in a dark, industrial setting.© Make My Money Matter
    Length: 74 s · Shots: 8 · Average shot: 9.2 s

  3. 03Ad ideas: every spot built on a villain monologue

    Before you present an idea, you need to know who has done it, and how.

    Make My Money Matter “Oblivia Coalmine” is built on a villain monologue. Search the library by idea to see every spot that uses it.

    Hip-Hop Public Health “LIL SUGAR – MASTER OF DISGUISE”© Hip-Hop Public Health7-Eleven “Go Further”© 7-ElevenTelstra “Supreme Leader 90”© TelstraRippling “Don't Let Bad Software Ruin Your Plans - Super Bowl Ad”© Rippling
    Hip-Hop Public Health · 7-Eleven · Telstra · Rippling

More commercials by Raine Allen-Miller

  • Rspca "Rspca - R.e.s.p.e.c.t" (2024) commercial still© RspcaRspca “Rspca - R.e.s.p.e.c.t” 2024Dir. Raine Allen-Miller · AMV BBDOCiclope Bronze 2024
  • Secret "I’d Rather Get Paid" (2019) commercial still© SecretSecret “I’d Rather Get Paid” 2019Dir. Raine Allen-Miller · Wieden+KennedyBritish Arrows Bronze 2019
  • Delta "You Get You There" (2025) commercial still© DeltaDelta “You Get You There” 2025Dir. Raine Allen-Miller · Wieden+Kennedy
  • Three UK & Ireland "Three Mobile - Live Your Best Phone Life" (2025) commercial still© Three UK & IrelandThree UK & Ireland “Three Mobile - Live Your Best Phone Life” 2025Dir. Raine Allen-Miller · Wonderhood Studios
  • BT Business "We’ve Got Your Back" (2024) commercial still© BT BusinessBT Business “We’ve Got Your Back” 2024Dir. Raine Allen-Miller · adam&eve\TBWA
  • Squarespace "Launch it x3 - Culinary - Skate & Art" (2023) commercial still© SquarespaceSquarespace “Launch it x3 - Culinary - Skate & Art” 2023Dir. Raine Allen-Miller

More from Lucky Generals

Award-winning public service & ngo commercials

Questions

Who directed the Make My Money Matter “Oblivia Coalmine” commercial?

Raine Allen-Miller directed it, produced by Somesuch, for the agency Lucky Generals.

Which agency made Make My Money Matter “Oblivia Coalmine”?

Lucky Generals created it for Make My Money Matter (2024).

What awards did Make My Money Matter “Oblivia Coalmine” win?

6 awards, including British Arrows 2024 Gold — The Green Arrow, Clio 2025 Bronze — Film Craft / Copywriting, British Arrows 2024 Silver — Best Over 60 & Up To & Including 90 Second Commercial and British Arrows 2024 Silver — Charity & Public Service.

What is the tagline of Make My Money Matter “Oblivia Coalmine”?

“Make My Money Matter”

Sources for the credits and awards

britisharrows.comweb.archive.orgclios.com