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Yorkshire Tea “Where Everything's Done Proper” 2024

Yorkshire Tea “Where Everything's Done Proper” (2024) is a Yorkshire Tea commercial for Lucky Generals. It won one award: IPA Effectiveness 2024 Gold.

A receptionist puts a caller on hold, only for a rock band to suddenly appear and start playing in the office behind her, showcasing the lively spirit of Yorkshire Tea.

Video: Yorkshire Tea on YouTube

Shot by shot

  1. A wide shot of the entrance to the Yorkshire Tea building, featuring a wooden door and a sign with the brand's logo.© Yorkshire Tea0:00
  2. A middle-aged woman with auburn hair, wearing a blue striped blouse, talks on a landline phone at an office desk.© Yorkshire Tea0:01
  3. A receptionist at a desk puts a caller on hold as a rock band suddenly appears and starts playing in the office behind her.© Yorkshire Tea0:02
  4. A wide shot of a window shows a group of people inside an office, with many framed photos on the wall behind them.© Yorkshire Tea0:15
  5. A person's hands play a bass guitar next to a mug of Yorkshire Tea on a kitchen counter.© Yorkshire Tea0:18
  6. Two men, one with a microphone and the other with a guitar, perform in an office with shelves of tea products in the background.© Yorkshire Tea0:19
  7. A rock band plays in an office, then the camera pans to a woman on the phone at a reception desk, with tea products on shelves behind her.© Yorkshire Tea0:21
  8. A man with a beard and a white t-shirt looks around a recording studio, with a microphone in the foreground.© Yorkshire Tea0:24
  9. A red and black sign for Taylors of Harrogate Yorkshire Tea stands against a cloudy sky, with a modern building partially visible on the right.© Yorkshire Tea0:27

Stills © Yorkshire Tea. Made by Lucky Generals.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Unexpected rock band in the office for a tea brand

Tagline: “Yorkshire Tea, where everything's done proper.”

unexpected performanceoffice humormusical interludebrand as a lifestylebehind the scenes

The cut

Length
30 s
Shots
10
Average shot
3.0 s

What creatives use Yorkshire Tea “Where Everything's Done Proper” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Yorkshire Tea “Where Everything's Done Proper”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A middle-aged woman with auburn hair, wearing a blue striped blouse, talks on a landline phone at an office desk.© Yorkshire TeaA receptionist at a desk puts a caller on hold as a rock band suddenly appears and starts playing in the office behind her.© Yorkshire TeaA wide shot of a window shows a group of people inside an office, with many framed photos on the wall behind them.© Yorkshire TeaA person's hands play a bass guitar next to a mug of Yorkshire Tea on a kitchen counter.© Yorkshire Tea
    Frames from Yorkshire Tea “Where Everything's Done Proper”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Yorkshire Tea “Where Everything's Done Proper” in order, with its length, framing and what happens in it.

    A middle-aged woman with auburn hair, wearing a blue striped blouse, talks on a landline phone at an office desk.© Yorkshire TeaA receptionist at a desk puts a caller on hold as a rock band suddenly appears and starts playing in the office behind her.© Yorkshire TeaA wide shot of a window shows a group of people inside an office, with many framed photos on the wall behind them.© Yorkshire TeaA person's hands play a bass guitar next to a mug of Yorkshire Tea on a kitchen counter.© Yorkshire TeaTwo men, one with a microphone and the other with a guitar, perform in an office with shelves of tea products in the background.© Yorkshire TeaA rock band plays in an office, then the camera pans to a woman on the phone at a reception desk, with tea products on shelves behind her.© Yorkshire Tea
    Length: 30 s · Shots: 10 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a unexpected performance

    Before you present an idea, you need to know who has done it, and how.

    Yorkshire Tea “Where Everything's Done Proper” is built on a unexpected performance. Search the library by idea to see every spot that uses it.

    Panda Express “Karaoke”© Panda ExpressSfr “Iggy Pop”© SfrAXA “Quartet”© AXAUGG “Born To Feel”© UGG
    Panda Express · Sfr · AXA · UGG

More from Lucky Generals

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Which agency made Yorkshire Tea “Where Everything's Done Proper”?

Lucky Generals created it for Yorkshire Tea (2024).

What awards did Yorkshire Tea “Where Everything's Done Proper” win?

1 awards, including IPA Effectiveness 2024 Gold.

What is the tagline of Yorkshire Tea “Where Everything's Done Proper”?

“Yorkshire Tea, where everything's done proper.”

Sources for the credits and awards

ipaeffectivenessawards2024.awardsengine.com