framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

NZTA “Doors” 2021

NZTA “Doors” (2021) is a NZTA commercial directed by Joel Kefali for Clemenger BBDO, produced by Good Oil. It won one award: LIA 2021 Bronze — Production & Post-Production / Editing.

A series of vignettes show people leaving social gatherings at night, making the decision to drive home after drinking, leading to tragic consequences, before revealing the alternative.

Video: The Editors on Vimeo

Shot by shot

  1. A young man in a plaid shirt points and then walks away from a tavern at night, while other patrons socialize outside.© NZTA0:00
  2. A young man with long hair and a young woman are playfully pushing each other on a brightly lit sidewalk at night.© NZTA0:05
  3. A woman with blonde hair and a brown jacket walks through a dimly lit parking garage, smiling with her eyes closed.© NZTA0:07
  4. A man in a red plaid shirt stumbles out of a building at night, shielding his eyes from the light, then looks down at his hands.© NZTA0:14
  5. A man with a beard and a brown sweater walks towards the camera at night, with a building and streetlights in the background.© NZTA0:16
  6. A woman with curly hair and a patterned top stands outside a house at night, looking up with a pained expression.© NZTA0:22
  7. A woman with curly hair and gold earrings drives a red car at night, looking shocked and scared.© NZTA0:25
  8. A bright car headlight and part of a dark car grille are visible as the camera quickly moves past, creating a blur.© NZTA0:26
  9. A man with dark hair and a beard, wearing a plaid shirt, looks out the window of a car at night, smiling slightly.© NZTA0:52

Stills © NZTA. Made by Clemenger BBDO, Good Oil and Joel Kefali.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the consequences of drinking and driving by removing the car door, symbolizing the choice.

Tagline: “Drinking? Don't drive”

consequences of bad choicesparallel narrativessymbolic imageryslice of lifebefore and after

The cut

Length
60 s
Shots
39
Average shot
1.5 s

What creatives use NZTA “Doors” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of NZTA “Doors”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man in a plaid shirt points and then walks away from a tavern at night, while other patrons socialize outside.© NZTAA young man with long hair and a young woman are playfully pushing each other on a brightly lit sidewalk at night.© NZTAA woman with blonde hair and a brown jacket walks through a dimly lit parking garage, smiling with her eyes closed.© NZTAA man in a red plaid shirt stumbles out of a building at night, shielding his eyes from the light, then looks down at his hands.© NZTA
    Frames from NZTA “Doors”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of NZTA “Doors” in order, with its length, framing and what happens in it.

    A young man in a plaid shirt points and then walks away from a tavern at night, while other patrons socialize outside.© NZTAA young man with long hair and a young woman are playfully pushing each other on a brightly lit sidewalk at night.© NZTAA woman with blonde hair and a brown jacket walks through a dimly lit parking garage, smiling with her eyes closed.© NZTAA man in a red plaid shirt stumbles out of a building at night, shielding his eyes from the light, then looks down at his hands.© NZTAA man with a beard and a brown sweater walks towards the camera at night, with a building and streetlights in the background.© NZTAA woman with curly hair and a patterned top stands outside a house at night, looking up with a pained expression.© NZTA
    Length: 60 s · Shots: 39 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a parallel narratives

    Before you present an idea, you need to know who has done it, and how.

    NZTA “Doors” is built on a parallel narratives. Search the library by idea to see every spot that uses it.

    Down “Tan como tú”© DownRiyadh Season “Crawford VS Madrimov - Everything or Nothing”© Riyadh SeasonTwix “Bears”© TwixGetty Images “Endless Stories”© Getty Images
    Down · Riyadh Season · Twix · Getty Images

More commercials by Joel Kefali

  • Waka Kotahi – NZ Transport Agency "Doors" (2021) commercial still© Waka Kotahi – NZ Transport AgencyWaka Kotahi – NZ Transport Agency “Doors” 2021Dir. Joel Kefali · Clemenger BBDOClio Awards Bronze 2022
  • Department of Transport "Don't Let A Car Change Who you Are" (2026) commercial still© Department of TransportDepartment of Transport “Don't Let A Car Change Who you Are” 2026Dir. Joel Kefali · BMF
  • Department of Corrections Ara Poutama "Department of Corrections - The Real JD - Community work supervisor" (2026) commercial still© Department of Corrections Ara PoutamaDepartment of Corrections Ara Poutama “Department of Corrections - The Real JD - Community work supervisor” 2026Dir. Joel Kefali · McCann New Zealand
  • Lyka "Poo Glorious Poo" (2026) commercial still© LykaLyka “Poo Glorious Poo” 2026Dir. Joel Kefali · 72andSunny
  • AA Insurance "Born Ready" (2026) commercial still© AA InsuranceAA Insurance “Born Ready” 2026Dir. Joel Kefali · McCann New Zealand
  • Lotto NZ "The Skier" (2026) commercial still© Lotto NZLotto NZ “The Skier” 2026Dir. Joel Kefali · DDB Aotearoa

More from Clemenger BBDO

Award-winning public service & ngo commercials

Questions

Who directed the NZTA “Doors” commercial?

Joel Kefali directed it, produced by Good Oil, for the agency Clemenger BBDO.

Which agency made NZTA “Doors”?

Clemenger BBDO created it for NZTA (2021).

What awards did NZTA “Doors” win?

1 awards, including LIA 2021 Bronze — Production & Post-Production / Editing.

What is the tagline of NZTA “Doors”?

“Drinking? Don't drive”

Sources for the credits and awards

2021.liaentries.com