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commercial director

Joel Kefali

Joel Kefali is a commercial director. FrameThrower's visual library has 27 of their commercials (2015–2026), cut shot by shot, 2 of them award-winning. The work includes spots for Department of Corrections Ara Poutama, Lyka, Department of Social Services and Tourism New Zealand, produced most often by Good Oil and Rattling Stick, for agencies including BMF, DDB Aotearoa and McCann New Zealand.

27
Commercials in our library
2
Award-winning
2015–2026
Active

01 · Featured

Joel Kefali's most awarded commercial

Waka Kotahi – NZ Transport Agency “Doors” (2021), still© Waka Kotahi – NZ Transport AgencyWaka Kotahi – NZ Transport Agency “Doors” (2021), frame 2© Waka Kotahi – NZ Transport AgencyWaka Kotahi – NZ Transport Agency “Doors” (2021), frame 3© Waka Kotahi – NZ Transport AgencyWaka Kotahi – NZ Transport Agency “Doors” (2021), frame 4© Waka Kotahi – NZ Transport AgencyWaka Kotahi – NZ Transport Agency “Doors” (2021), frame 5© Waka Kotahi – NZ Transport AgencyWaka Kotahi – NZ Transport Agency “Doors” (2021), frame 6© Waka Kotahi – NZ Transport Agency

Clio Awards Bronze 2022

Waka Kotahi – NZ Transport Agency “Doors” 2021

This ad shows three different scenarios where people consider driving after drinking, but then a car door appears, symbolizing the choice not to drive.

Directed by Joel Kefali · Clemenger BBDO · Good Oil

Also watch

Video: The Editors on Vimeo

NZTA “Doors” 2021 →London International Awards Bronze 2021

02 · Brands

Brands Joel Kefali has made commercials for

Every brand in the library, by award-winning work.

  • Waka Kotahi – NZ Transport Agency2021

    1 commercials · 1 award-winning

  • NZTA2021

    1 commercials · 1 award-winning

  • Department of Corrections Ara Poutama2026

    3 commercials

  • Lyka2026

    3 commercials

  • Department of Social Services2024

    2 commercials

  • Tourism New Zealand2023–2024

    2 commercials

  • Doordash2020

    1 commercials

  • Department of Transport2026

    1 commercials

  • AMI Insurance2023

    1 commercials

  • NZ Lotto2025

    1 commercials

  • McDonald’s2022

    1 commercials

  • Rest2023

    1 commercials

Also: Sky, Mars, Got Milk, AA Insurance, SWISSE, Foxtel, Lotto NZ, Telstra, Southern Cross Health Insurance

03 · Works with

Who Joel Kefali works with

From the credits: the companies behind the spots, by number of spots.

Production companies Joel Kefali works with

04 · Awards

Joel Kefali's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 1

    Clio Awards

    .

  • 1

    London International Awards

    .

Top award-winning spots

  • Clio Awards Bronze 2022Waka Kotahi – NZ Transport Agency “Doors”
  • London International Awards Bronze 2021NZTA “Doors”

05 · Work

Commercials by Joel Kefali

Our visual library has 27 Joel Kefali commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2015
2020
2025

Latest

Department of Transport “Don't Let A Car Change Who you Are” (2026)© Department of TransportDepartment of Transport “Don't Let A Car Change Who you Are” 2026
Department of Corrections Ara Poutama “Department of Corrections - The Real JD - Community work supervisor” (2026)© Department of Corrections Ara PoutamaDepartment of Corrections Ara Poutama “Department of Corrections - The Real JD - Community work supervisor” 2026
Department of Corrections Ara Poutama “Department of Corrections - The Real JD - Probation officer” (2026)© Department of Corrections Ara PoutamaDepartment of Corrections Ara Poutama “Department of Corrections - The Real JD - Probation officer” 2026
Department of Corrections Ara Poutama “Department of Corrections - The Real JD - Psychologist” (2026)© Department of Corrections Ara PoutamaDepartment of Corrections Ara Poutama “Department of Corrections - The Real JD - Psychologist” 2026
Lyka “Poo Glorious Poo” (2026)© LykaLyka “Poo Glorious Poo” 2026

Most awarded

  • Waka Kotahi – NZ Transport Agency "Doors" (2021) commercial still© Waka Kotahi – NZ Transport AgencyWaka Kotahi – NZ Transport Agency “Doors” 2021Dir. Joel Kefali · Clemenger BBDOClio Awards Bronze 2022
  • NZTA "Doors" (2021) commercial still© NZTANZTA “Doors” 2021Dir. Joel Kefali · Clemenger BBDOLondon International Awards Bronze 2021
  • Department of Transport "Don't Let A Car Change Who you Are" (2026) commercial still© Department of TransportDepartment of Transport “Don't Let A Car Change Who you Are” 2026Dir. Joel Kefali · BMF
  • Department of Corrections Ara Poutama "Department of Corrections - The Real JD - Community work supervisor" (2026) commercial still© Department of Corrections Ara PoutamaDepartment of Corrections Ara Poutama “Department of Corrections - The Real JD - Community work supervisor” 2026Dir. Joel Kefali · McCann New Zealand
  • Department of Corrections Ara Poutama "Department of Corrections - The Real JD - Probation officer" (2026) commercial still© Department of Corrections Ara PoutamaDepartment of Corrections Ara Poutama “Department of Corrections - The Real JD - Probation officer” 2026Dir. Joel Kefali · McCann New Zealand
  • Department of Corrections Ara Poutama "Department of Corrections - The Real JD - Psychologist" (2026) commercial still© Department of Corrections Ara PoutamaDepartment of Corrections Ara Poutama “Department of Corrections - The Real JD - Psychologist” 2026Dir. Joel Kefali · McCann New Zealand
  • Lyka "Poo Glorious Poo" (2026) commercial still© LykaLyka “Poo Glorious Poo” 2026Dir. Joel Kefali · 72andSunny
  • Lyka "Poo Glorious Poo - Claims" (2026) commercial still© LykaLyka “Poo Glorious Poo - Claims” 2026Dir. Joel Kefali · 72andSunny
  • Lyka "Poo Glorious Poo - Reviews" (2026) commercial still© LykaLyka “Poo Glorious Poo - Reviews” 2026Dir. Joel Kefali · 72andSunny
  • AA Insurance "Born Ready" (2026) commercial still© AA InsuranceAA Insurance “Born Ready” 2026Dir. Joel Kefali · McCann New Zealand
  • Lotto NZ "The Skier" (2026) commercial still© Lotto NZLotto NZ “The Skier” 2026Dir. Joel Kefali · DDB Aotearoa
  • NZ Lotto "Imagine Powerball" (2025) commercial still© NZ LottoNZ Lotto “Imagine Powerball” 2025Dir. Joel Kefali · DDB
  • SWISSE "Here Life Comes" (2025) commercial still© SWISSESWISSE “Here Life Comes” 2025Dir. Joel Kefali · Special
  • Department of Social Services "The Hidden Trends of Disrespect" (2024) commercial still© Department of Social ServicesDepartment of Social Services “The Hidden Trends of Disrespect” 2024Dir. Joel Kefali · BMF
  • Mars "Pedigree - Dream Maker" (2024) commercial still© MarsMars “Pedigree - Dream Maker” 2024Dir. Joel Kefali · Colenso BBDO
  • Tourism New Zealand "If You Seek" (2024) commercial still© Tourism New ZealandTourism New Zealand “If You Seek” 2024Dir. Joel Kefali · DDB Aotearoa
  • Telstra "It's Magic" (2024) commercial still© TelstraTelstra “It's Magic” 2024Dir. Joel Kefali · Droga5 Anz, Part of Accenture Song
  • Department of Social Services "The Algorithm of Disrespect" (2024) commercial still© Department of Social ServicesDepartment of Social Services “The Algorithm of Disrespect” 2024Dir. Joel Kefali · BMF
  • AMI Insurance "Drummer" (2023) commercial still© AMI InsuranceAMI Insurance “Drummer” 2023Dir. Joel Kefali · Colenso BBDO
  • Rest "Feel the Fairness" (2023) commercial still© RestRest “Feel the Fairness” 2023Dir. Joel Kefali · BMF
  • Sky "The Watch" (2023) commercial still© SkySky “The Watch” 2023Dir. Joel Kefali · DDB Aotearoa
  • Foxtel "Now" (2023) commercial still© FoxtelFoxtel “Now” 2023Dir. Joel Kefali · TBWA
  • Tourism New Zealand "Do Something New" (2023) commercial still© Tourism New ZealandTourism New Zealand “Do Something New” 2023Dir. Joel Kefali · Special
  • McDonald’s "Home Calls" (2022) commercial still© McDonald’sMcDonald’s “Home Calls” 2022Dir. Joel Kefali · DDB Aotearoa

06 · For producers

What producers use Joel Kefali's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Joel Kefali's work and find directors with a similar style, each with every spot, agency, production company and award.

    Bryan Buckley© E-TradeGreg Gray© Chicken LickenDropbear© Greenpeace AustraliaPaul Middleditch© MTV Networks Australia
    Similar to Joel Kefali: Bryan Buckley, Greg Gray, Dropbear

  2. 02Joel Kefali's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 27 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Waka Kotahi – NZ Transport Agency “Doors”© Waka Kotahi – NZ Transport AgencyNZTA “Doors”© NZTADepartment of Transport “Don't Let A Car Change Who you Are”© Department of TransportDepartment of Corrections Ara Poutama “Department of Corrections - The Real JD - Community work supervisor”© Department of Corrections Ara Poutama
    27 commercials, 2 award-winning

07 · Questions

About Joel Kefali

What commercials has Joel Kefali directed?+

27 in the library, 2015–2026, including Waka Kotahi – NZ Transport Agency “Doors”, NZTA “Doors”, Department of Transport “Don't Let A Car Change Who you Are” and Department of Corrections Ara Poutama “Department of Corrections - The Real JD - Community work supervisor”.

Which production company does Joel Kefali work with?+

Most often Good Oil (23 spots), also Rattling Stick, BMF and Goodwill Films.

Which agencies has Joel Kefali worked with?+

BMF (4), DDB Aotearoa (4), McCann New Zealand (4), 72andSunny (3) and Clemenger BBDO (2).

What awards has Joel Kefali's work won?+

2 award-winning spots, including Clio Awards Bronze 2022 for Waka Kotahi – NZ Transport Agency “Doors” and London International Awards Bronze 2021 for NZTA “Doors”.

Which directors have a similar style to Joel Kefali?+

Bryan Buckley, Greg Gray, Dropbear, Paul Middleditch and Joseph Kahn, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Joel Kefali: matched by the ideas, tone and categories of their commercials.