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advertising agency · Auckland

Colenso BBDO

Colenso BBDO is a advertising agency. Founded in 1969 in Auckland, New Zealand. It is part of Omnicom since 2025. FrameThrower's visual library has 48 Colenso BBDO commercials (2008–2026), cut shot by shot, 9 of them award-winning, for clients including Spark, Pedigree, Spark New Zealand and Nintendo Jam Sessions, directed by Christopher Riggert, Dave Wood and Adam Gunser among others.

Visit colensobbdo.co.nz
48
Commercials in our library
9
Award-winning
2008–2026
Active
1969
Founded
Auckland
Based in

01 · Featured

Colenso BBDO's most awarded commercial

Skinny “Friendvertising” (2022), still© SkinnySkinny “Friendvertising” (2022), frame 2© SkinnySkinny “Friendvertising” (2022), frame 3© SkinnySkinny “Friendvertising” (2022), frame 4© SkinnySkinny “Friendvertising” (2022), frame 5© SkinnySkinny “Friendvertising” (2022), frame 6© Skinny

Effie Awards Grand Prix 2022

Skinny “Friendvertising” 2022

A young woman explains the benefits of Skinny mobile and broadband, emphasizing customer satisfaction through various playful scenarios.

Directed by Dave Wood · Colenso BBDO · Good Oil

Also watch

Video: Colenso BBDO on Vimeo

Spark “Play” 2020 →D&AD Graphite Pencil 2020

02 · Directors

Notable directors at Colenso BBDO

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Colenso BBDO's clients

Every brand in the library, by award-winning work.

  • Spark2018–2022

    4 commercials · 3 award-winning

  • Pedigree2018–2022

    2 commercials · 1 award-winning

  • Spark New Zealand2026

    1 commercials · 1 award-winning

  • Nintendo Jam Sessions2008

    1 commercials · 1 award-winning

  • Pedigree Child Replacement Programme2017

    1 commercials · 1 award-winning

  • NRMA2021

    1 commercials · 1 award-winning

  • Skinny2022

    1 commercials · 1 award-winning

  • BNZ2019–2025

    9 commercials

  • Under Armour APAC2026

    4 commercials

  • Bank of New Zealand2023–2026

    3 commercials

  • Spark NZ2023–2026

    2 commercials

  • Basketball New Zealand2024

    2 commercials

Also: DB Export, Dine, Google, Anchor, State Insurance, Trade Me, Mars / PEDIGREE®, Ministry of Health, AMI Insurance, Mars, Spark Productions, Testicular Cancer New Zealand

04 · Works with

Who Colenso BBDO works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Colenso BBDO's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 5

    London International Awards

    .

  • 1

    Ciclope

    .

  • 1

    Effie Awards

    1 top prize

  • 1

    D&AD

    .

  • 1

    Clio Awards

    .

Top award-winning spots

  • Effie Awards Grand Prix 2022Skinny “Friendvertising”
  • D&AD Graphite Pencil 2020Spark “Play”
  • Clio Awards Silver 2017Pedigree “The Child Replacement Programme”
  • Ciclope Gold 2026Spark New Zealand “It's Better With Spark”
  • London International Awards Gold 2017Pedigree Child Replacement Programme “Hard to Impress”
  • London International Awards Silver 2019Spark “Wedding Speech”
  • London International Awards Silver 2018Spark “Father's Day”
  • London International Awards Silver 2008Nintendo Jam Sessions “Sponge”

Company honours

  • New Zealand Agency of the Decade by Campaign Brief (2000s)LBB
  • Effectiveness Agency of the Year (2010)LBB
  • Digital Agency of the Year by B&T Magazine (2010)LBB

06 · Work

Commercials by Colenso BBDO

Our visual library has 48 Colenso BBDO commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2020
2025

Latest

Spark New Zealand “It's Better With Spark” (2026)© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Ciclope Gold 2026
Dine “Face Time” (2026)© DineDine “Face Time” 2026
Bank of New Zealand “Sorry Russell 30 sec” (2026)© Bank of New ZealandBank of New Zealand “Sorry Russell 30 sec” 2026
Mars / PEDIGREE® “PEDIGREE - Good Then - Better Now” (2026)© Mars / PEDIGREE®Mars / PEDIGREE® “PEDIGREE - Good Then - Better Now” 2026
Testicular Cancer New Zealand “Lump Lottery” (2026)© Testicular Cancer New ZealandTesticular Cancer New Zealand “Lump Lottery” 2026

Most awarded

  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Spark "Play" (2020) commercial still© SparkSpark “Play” 2020Dir. Mark Albiston · Colenso BBDOD&AD Graphite Pencil 2020
  • Pedigree "The Child Replacement Programme" (2018) commercial still© PedigreePedigree “The Child Replacement Programme” 2018Dir. Adam Gunser · Colenso BBDOClio Awards Silver 2017
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026
  • Pedigree Child Replacement Programme "Hard to Impress" (2017) commercial still© Pedigree Child Replacement ProgrammePedigree Child Replacement Programme “Hard to Impress” 2017Colenso BBDOLondon International Awards Gold 2017
  • Spark "Wedding Speech" (2019) commercial still© SparkSpark “Wedding Speech” 2019Dir. Christopher Riggert · Colenso BBDOLondon International Awards Silver 2019
  • Spark "Father's Day" (2018) commercial still© SparkSpark “Father's Day” 2018Dir. Christopher Riggert · Colenso BBDOLondon International Awards Silver 2018
  • Nintendo Jam Sessions "Sponge" (2008) commercial still© Nintendo Jam SessionsNintendo Jam Sessions “Sponge” 2008Dir. Sam Peacocke · Colenso BBDOLondon International Awards Silver 2008
  • NRMA "Sleeper" (2021) commercial still© NRMANRMA “Sleeper” 2021Dir. Juan Cabral / MJZ · Colenso BBDOLondon International Awards Bronze 2021
  • Dine "Face Time" (2026) commercial still© DineDine “Face Time” 2026Dir. Adam Stevens · Colenso BBDO
  • Bank of New Zealand "Sorry Russell 30 sec" (2026) commercial still© Bank of New ZealandBank of New Zealand “Sorry Russell 30 sec” 2026Dir. Adam Gunser · Colenso BBDO
  • Mars / PEDIGREE® "PEDIGREE - Good Then - Better Now" (2026) commercial still© Mars / PEDIGREE®Mars / PEDIGREE® “PEDIGREE - Good Then - Better Now” 2026Dir. Chris Hewitt · Colenso BBDO
  • Testicular Cancer New Zealand "Lump Lottery" (2026) commercial still© Testicular Cancer New ZealandTesticular Cancer New Zealand “Lump Lottery” 2026Colenso BBDO
  • Under Armour APAC "Commit (Kota)" (2026) commercial still© Under Armour APACUnder Armour APAC “Commit (Kota)” 2026Colenso BBDO
  • Under Armour APAC "Commit (Dane)" (2026) commercial still© Under Armour APACUnder Armour APAC “Commit (Dane)” 2026Colenso BBDO
  • Under Armour APAC "Commit (Superbon)" (2026) commercial still© Under Armour APACUnder Armour APAC “Commit (Superbon)” 2026Colenso BBDO
  • Spark NZ "Wolf in Sheep's Clothing" (2026) commercial still© Spark NZSpark NZ “Wolf in Sheep's Clothing” 2026Dir. A.J. Greenwood · Colenso BBDO
  • Under Armour APAC "Commit 90" (2026) commercial still© Under Armour APACUnder Armour APAC “Commit 90” 2026Colenso BBDO
  • BNZ "New Rate" (2025) commercial still© BNZBNZ “New Rate” 2025Dir. Toby Pike · Colenso BBDO
  • BNZ "Kennel" (2025) commercial still© BNZBNZ “Kennel” 2025Dir. Toby Pike · Colenso BBDO
  • BNZ "Car" (2025) commercial still© BNZBNZ “Car” 2025Dir. Toby Pike · Colenso BBDO
  • BNZ "Golf" (2025) commercial still© BNZBNZ “Golf” 2025Dir. Toby Pike · Colenso BBDO
  • Skinny Mobile "Skinny For Life" (2025) commercial still© Skinny MobileSkinny Mobile “Skinny For Life” 2025Colenso BBDO
  • BNZ "Take Your Sweet Time" (2025) commercial still© BNZBNZ “Take Your Sweet Time” 2025Dir. Luke Nuto · Colenso BBDO

07 · For producers

What producers use Colenso BBDO's page for

  1. 01Who Colenso BBDO hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind Colenso BBDO's 48 commercials, spot by spot.

    Skinny “Friendvertising”© SkinnySpark “Play”© SparkPedigree “The Child Replacement Programme”© PedigreeSpark New Zealand “It's Better With Spark”© Spark New Zealand
    Toby Pike · Christopher Riggert · Dave Wood
  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    Colenso BBDO's work by year, brand and award in one place, and the companies with a similar body of work.

    Wieden+Kennedy© DoorDashVCCP© Mondelez - Cadbury UKBBDO© PETAOgilvy© Dove
    Similar: Wieden+Kennedy, VCCP, BBDO

08 · News

Colenso BBDO in the news

The latest stories we could source.

  • 2026-09Colenso Promotes Jack Cumming to General ManagerLBB
  • 2025-11Omnicom Completes Clemenger BuyoutLBB

09 · Questions

About Colenso BBDO

What commercials has Colenso BBDO made?+

48 in the library, 2008–2026, including Skinny “Friendvertising”, Spark “Play”, Pedigree “The Child Replacement Programme” and Spark New Zealand “It's Better With Spark”.

Which directors does Colenso BBDO work with?+

Toby Pike (4), Christopher Riggert (3), Dave Wood (3), Nathan Price (3), Adam Gunser (3) and Damien Shatford (2).

What awards has Colenso BBDO's work won?+

9 award-winning spots, including Effie Awards Grand Prix 2022 for Skinny “Friendvertising”, D&AD Graphite Pencil 2020 for Spark “Play” and Clio Awards Silver 2017 for Pedigree “The Child Replacement Programme”.

Who owns Colenso BBDO?+

Colenso BBDO is part of Omnicom since 2025.

Who runs Colenso BBDO?+

Angela Watson (CEO, 2026), Simon Vicars (Chief Creative Officer, 2026) and Jack Cumming (General Manager, 2026).

Where is Colenso BBDO based?+

Auckland, New Zealand.

Who are Colenso BBDO's clients?+

In the library: Spark (4 commercials, 2018–2022), Pedigree (2 commercials, 2018–2022), Spark New Zealand (1 commercials, 2026–2026), Nintendo Jam Sessions (1 commercials, 2008–2008), Pedigree Child Replacement Programme (1 commercials, 2017–2017) and NRMA (1 commercials, 2021–2021).

10 · Discover

Other agencies with similar work

Not connected to Colenso BBDO: matched by the ideas, tone and categories of their commercials.