VML

01 · Featured

VML's most awarded commercial

© Abbott© Abbott© Abbott© Abbott© Abbott© Abbott

Clio Awards Gold 2025

Abbott “Above the Bias” 2025

A man with diabetes is literally covered in sticky notes representing the prejudice and misconceptions he faces daily, highlighting the emotional burden of living with the condition.

Directed by Peter Thwaites · VML · The Corner Shop

Every shot in the library

Also watch

Star Cement “Har Ghar Mein Star - Lovelina Borgohain” 2026 →shots Awards Gold 2025

02 · Directors

Notable directors at VML

Who made the work, and how much of it won awards. From the credits on every spot.

• © Abbott1 award-winningPeter Thwaites2 spots · Abbott “Above the Bias”
• © Foundation to Combat Antisemitism1 award-winningDerek Cianfrance1 spots · Foundation to Combat Antisemitism “#StandUpToJewishHate - Tony”
• © Lavazza S.p.a.1 award-winningAli Ali1 spots · Lavazza S.p.a. “More than Italian”
• © Exide1 award-winningVivek Dubey1 spots · Exide “The Moving Canvas”
• © Parkinson's Nsw1 award-winningDavid Denneen1 spots · Parkinson's Nsw “The Hold”
• © Star Cement1 award-winningGaurav Gupta1 spots · Star Cement “Har Ghar Mein Star - Lovelina Borgohain”
• © AXA1 award-winningNeil Berkeley1 spots · AXA “Group Therapy”
• © TruGreenErich Joiner7 spots · TruGreen “Tea Time”
• © HSBCGuy Manwaring6 spots · HSBC “Baggage Claim”
• © Dannon OikosBryan Buckley4 spots · Dannon Oikos “Oikos - Meet Ares”
• © KubotaNoah Marshall4 spots · Kubota “Love Tough Construction”
• © TUISimon Ratigan3 spots · TUI “TUI 'You In The Middle”

03 · Clients

VML's clients

Every brand in the library, by award-winning work.

• Colgate2022–2026

  4 commercials · 1 award-winning

• Foundation to Combat Antisemitism2023

  1 commercials · 1 award-winning

• Lavazza S.p.a.2019

  1 commercials · 1 award-winning

• Exide2024

  1 commercials · 1 award-winning

• Parkinson's Nsw2017

  1 commercials · 1 award-winning

• Gatorade2016

  1 commercials · 1 award-winning

• Abbott2025

  1 commercials · 1 award-winning

• Star Cement2026

  1 commercials · 1 award-winning

• AXA2025

  1 commercials · 1 award-winning

• Hellmann's2022–2026

  7 commercials

• HSBC2020–2026

  7 commercials

• Colgate Palmolive2024–2026

  7 commercials

Also: New Balance, HSBC UK, Ford, Dick's Sporting Goods, Kubota, Nestlé, Youth Ambassadors, Danone, Costa Coffee, Dannon Oikos, Duracell, Marks & Spencer

04 · Works with

Who VML works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

VML's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 3

  Clio Awards

  .

• 2

  Epica

  .

• 1

  Spikes Asia

  .

• 1

  The One Show

  .

• 1

  shots Awards

  .

• 1

  London International Awards

  .

06 · Work

Commercials by VML

Our visual library has 225 VML commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© Star CementStar Cement “Har Ghar Mein Star - Lovelina Borgohain” 2026shots Awards Gold 2025

© ColgateColgate “Not every smile starts as a smile” 2026Clio Awards Bronze 2026

© Blue Square Alliance Against HateBlue Square Alliance Against Hate “Sticky Note” 2026

© Hellmann'sHellmann's “Sweet Sandwich Time” 2026

© Pizza HutPizza Hut “Pizza Before the Hut - The Big New Yorker” 2026

Most awarded

• © AbbottAbbott “Above the Bias” 2025Dir. Peter Thwaites · VMLClio Awards Gold 2025
• © Parkinson's NswParkinson's Nsw “The Hold” 2017Dir. David Denneen · VMLClio Awards Silver 2017
• © Star CementStar Cement “Har Ghar Mein Star - Lovelina Borgohain” 2026Dir. Gaurav Gupta · VMLshots Awards Gold 2025
• © AXAAXA “Group Therapy” 2025Dir. Neil Berkeley · VMLLondon International Awards Gold 2025
• © ExideExide “The Moving Canvas” 2024Dir. Vivek Dubey · VMLSpikes Asia Gold 2024
• © Lavazza S.p.a.Lavazza S.p.a. “More than Italian” 2019Dir. Ali Ali · VMLEpica Silver 2019
• © GatoradeGatorade “The Super Bowl Dunk” 2016VMLThe One Show Bronze 2016
• © ColgateColgate “Not every smile starts as a smile” 2026VMLClio Awards Bronze 2026
• © Foundation to Combat AntisemitismFoundation to Combat Antisemitism “#StandUpToJewishHate - Tony” 2023Dir. Derek Cianfrance · VMLEpica Bronze 2023
• © Blue Square Alliance Against HateBlue Square Alliance Against Hate “Sticky Note” 2026Dir. Jake Scott · VML
• © Hellmann'sHellmann's “Sweet Sandwich Time” 2026Dir. Tom Kuntz · VML
• © Pizza HutPizza Hut “Pizza Before the Hut - The Big New Yorker” 2026Dir. Erich Joiner · VML
• © Vodafone IrelandVodafone Ireland “25 Years” 2026Dir. Tomas Jonsgården · VML
• © KubotaKubota “Love Tough Construction” 2026Dir. Noah Marshall · VML
• © KubotaKubota “Kotuba - Love Tough Agriculture” 2026Dir. Noah Marshall · VML
• © KubotaKubota “Love Tough” 2026Dir. Noah Marshall · VML
• © KubotaKubota “Kotuba - Love Tough Brand” 2026Dir. Noah Marshall · VML
• © HSBCHSBC “The Right Wave” 2026Dir. Kiku Ohe · VML
• © KingKing “C. Gillette - Itchy - Smelly - Patchy and Messy Beards” 2026Dir. Paul Middleditch · VML
• © Colgate-PalmoliveColgate-Palmolive “Colgate - Your Smile Is Your Strength” 2026Dir. Shelia Johansson · VML
• © Colgate-PalmoliveColgate-Palmolive “Make Your World More Fabuloso - Big Bloom 30” 2026Dir. Fa & Fon · VML
• © Eyeglass WorldEyeglass World “Try a New You” 2026Dir. Fernando Nogari · VML
• © New BalanceNew Balance “We Got Now Anthem” 2026VML
• © New BalanceNew Balance “We Got Now Saka” 2026VML

07 · For producers

What producers use VML's page for

1. 01Who VML hires

   Before a pitch, you need to know which directors and production companies an agency trusts.

   The directors and production companies behind VML's 225 commercials, spot by spot.

   © Abbott© Parkinson's Nsw© Star Cement© AXA

   Erich Joiner · Guy Manwaring · Bryan BuckleyOpen VML in the library →

2. 02Audit an agency's work

   Comparing companies means hunting through reels, trade press and award sites.

   VML's work by year, brand and award in one place, and the companies with a similar body of work.

   © Dove© PETA© Aqualtis Washing Machine© DoorDash

   Similar: Ogilvy, BBDO, Leo BurnettCompare in the library →

08 · Questions

About VML