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commercial director

Erich Joiner

Erich Joiner is a commercial director. FrameThrower's visual library has 13 of their commercials (1999–2026), cut shot by shot, 1 of them award-winning. The work includes spots for Dick's Sporting Goods, TruGreen, Duracell and Capital One, produced most often by Tool and Tool of North America, for agencies including VML, GSD&M and Highdive.

13
Commercials in our library
1
Award-winning
1999–2026
Active

01 · Featured

Erich Joiner's most awarded commercial

Duracell “Plane” (2001), still© DuracellDuracell “Plane” (2001), frame 2© DuracellDuracell “Plane” (2001), frame 3© DuracellDuracell “Plane” (2001), frame 4© DuracellDuracell “Plane” (2001), frame 5© DuracellDuracell “Plane” (2001), frame 6© Duracell

London International Awards Winner 2001

Duracell “Plane” 2001

An elderly pilot performs daring aerial stunts in a biplane, revealing that his incredible feats are powered by a young boy's remote-controlled toy plane using Duracell Ultra batteries.

Directed by Erich Joiner · Tool of North America

02 · Brands

Brands Erich Joiner has made commercials for

Every brand in the library, by award-winning work.

  • Duracell2001

    1 commercials · 1 award-winning

  • Dick's Sporting Goods2022–2023

    4 commercials

  • TruGreen2025

    2 commercials

  • Capital One2022

    1 commercials

  • The General2022

    1 commercials

  • goodboybob2024

    1 commercials

  • Pizza Hut2026

    1 commercials

  • Norton2022

    1 commercials

  • Discover Brokerages1999

    1 commercials

03 · Works with

Who Erich Joiner works with

From the credits: the companies behind the spots, by number of spots.

Production companies Erich Joiner works with

Agencies Erich Joiner works with

04 · Awards

Erich Joiner's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 1

    London International Awards

    .

Top award-winning spots

  • London International Awards Winner 2001Duracell “Plane”

05 · Work

Commercials by Erich Joiner

Our visual library has 13 Erich Joiner commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

Pizza Hut “Pizza Before the Hut - The Big New Yorker” (2026)© Pizza HutPizza Hut “Pizza Before the Hut - The Big New Yorker” 2026
TruGreen “Tea Time” (2025)© TruGreenTruGreen “Tea Time” 2025
TruGreen “Croquet” (2025)© TruGreenTruGreen “Croquet” 2025
goodboybob “Lab Rats” (2024)© goodboybobgoodboybob “Lab Rats” 2024
Dick's Sporting Goods “Decorations” (2023)© Dick's Sporting GoodsDick's Sporting Goods “Decorations” 2023

Most awarded

  • Duracell "Plane" (2001) commercial still© DuracellDuracell “Plane” 2001Dir. Erich JoinerLondon International Awards Winner 2001
  • Discover Brokerages "Tow Truck" (1999) commercial still© Discover BrokeragesDiscover Brokerages “Tow Truck” 1999Dir. Erich Joiner · Black RocketAICP Awards Honoree 1999
  • Pizza Hut "Pizza Before the Hut - The Big New Yorker" (2026) commercial still© Pizza HutPizza Hut “Pizza Before the Hut - The Big New Yorker” 2026Dir. Erich Joiner · VML
  • TruGreen "Tea Time" (2025) commercial still© TruGreenTruGreen “Tea Time” 2025Dir. Erich Joiner · VML
  • TruGreen "Croquet" (2025) commercial still© TruGreenTruGreen “Croquet” 2025Dir. Erich Joiner · VML
  • goodboybob "Lab Rats" (2024) commercial still© goodboybobgoodboybob “Lab Rats” 2024Dir. Erich Joiner · Erich & Kallman
  • Dick's Sporting Goods "Decorations" (2023) commercial still© Dick's Sporting GoodsDick's Sporting Goods “Decorations” 2023Dir. Erich Joiner · VML
  • Dick's Sporting Goods "Cookies" (2023) commercial still© Dick's Sporting GoodsDick's Sporting Goods “Cookies” 2023Dir. Erich Joiner · VML
  • Capital One "Curveballs for the Captain" (2022) commercial still© Capital OneCapital One “Curveballs for the Captain” 2022Dir. Erich Joiner · GSD&M
  • The General "Game Show" (2022) commercial still© The GeneralThe General “Game Show” 2022Dir. Erich Joiner · Highdive
  • Dick's Sporting Goods "Golf with the Boss" (2022) commercial still© Dick's Sporting GoodsDick's Sporting Goods “Golf with the Boss” 2022Dir. Erich Joiner · VML
  • Dick's Sporting Goods "Baggage" (2022) commercial still© Dick's Sporting GoodsDick's Sporting Goods “Baggage” 2022Dir. Erich Joiner · VML
  • Norton "Cafe" (2022) commercial still© NortonNorton “Cafe” 2022Dir. Erich Joiner

06 · For producers

What producers use Erich Joiner's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Erich Joiner's work and find directors with a similar style, each with every spot, agency, production company and award.

    Bryan Buckley© E-TradeWayne McClammy© Amazon AlexaJim Jenkins© NextelMatt Aselton© Jordan
    Similar to Erich Joiner: Bryan Buckley, Wayne McClammy, Jim Jenkins

  2. 02Erich Joiner's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 13 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Duracell “Plane”© DuracellDiscover Brokerages “Tow Truck”© Discover BrokeragesPizza Hut “Pizza Before the Hut - The Big New Yorker”© Pizza HutTruGreen “Tea Time”© TruGreen
    13 commercials, 1 award-winning

07 · Questions

About Erich Joiner

What commercials has Erich Joiner directed?+

13 in the library, 1999–2026, including Duracell “Plane”, Discover Brokerages “Tow Truck”, Pizza Hut “Pizza Before the Hut - The Big New Yorker” and TruGreen “Tea Time”.

Which production company does Erich Joiner work with?+

Most often Tool (10 spots), also Tool of North America.

Which agencies has Erich Joiner worked with?+

VML (7), GSD&M (1), Highdive (1), Erich & Kallman (1) and Black Rocket (1).

What awards has Erich Joiner's work won?+

1 award-winning spots, including London International Awards Winner 2001 for Duracell “Plane”.

Which directors have a similar style to Erich Joiner?+

Bryan Buckley, Wayne McClammy, Jim Jenkins, Matt Aselton and Benji Weinstein, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Erich Joiner: matched by the ideas, tone and categories of their commercials.