Tool of North America

01 · Featured

Tool of North America's most awarded commercial

© One Love Foundation© One Love Foundation© One Love Foundation© One Love Foundation

Cannes Lions Silver 2018

One Love Foundation “Behind the Post” 2018

A social media post of a happy couple hides the reality of an abusive relationship, revealed through escalating arguments and broken household items.

Directed by Rachel McDonald · Mal\For Good · Tool of North America

Every shot in the library

Also watch

Tobacco Free Florida “The reasons” 2018 →El Ojo de Iberoamérica Bronze 2018

02 · Directors

Notable directors at Tool of North America

Who made the work, and how much of it won awards. From the credits on every spot.

• © Duracell1 award-winningErich Joiner3 spots · Duracell “Plane”
• © One Love Foundation1 award-winningRachel McDonald1 spots · One Love Foundation “Behind the Post”
• © Crest & Oral-B1 award-winningJJ Adler1 spots · Crest & Oral-B “Halloween Treats Gone Wrong”
• © Tobacco Free Florida1 award-winningFloyd Russ1 spots · Tobacco Free Florida “The reasons”
• © Root Insurance1 award-winningWesley Walker1 spots · Root Insurance “Bubba Wallace - Progress Owes No Apology”
• © Mtv1 award-winningJose Antonio Prat1 spots · Mtv “Bird”
• © Airbnb1 award-winningAlma Har'el1 spots · Airbnb “From My Window”
• © Disney ResortsMartin Aamund2 spots · Disney Resorts “Collection - Beep Beep”
• © Sprint-NextelSam Cadman1 spots · Sprint-Nextel “The Man”

03 · Clients

Tool of North America's clients

Every brand in the library, by award-winning work.

• Diet Dr. Pepper2015

  2 commercials · 2 award-winning

• One Love Foundation2018

  1 commercials · 1 award-winning

• Crest & Oral-B2014

  1 commercials · 1 award-winning

• Tobacco Free Florida2018

  1 commercials · 1 award-winning

• Root Insurance2021

  1 commercials · 1 award-winning

• Duracell2001

  1 commercials · 1 award-winning

• Mtv2010

  1 commercials · 1 award-winning

• Airbnb2015

  1 commercials · 1 award-winning

• Disney Resorts2023

  2 commercials

• Ad Council: Love Has No Labels2016

  1 commercials

• Bud Light2008

  1 commercials

• Dick's Sporting Goods2023

  1 commercials

Also: Sprint-Nextel, Discover Brokerages

04 · Works with

Who Tool of North America works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Tool of North America's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 3

  London International Awards

  .

• 2

  Cannes Lions

  .

• 1

  Epica

  .

• 1

  El Ojo de Iberoamérica

  .

• 1

  Clio Awards

  .

• 1

  D&AD

  .

06 · Work

Commercials by Tool of North America

Our visual library has 16 Tool of North America commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© Dick's Sporting GoodsDick's Sporting Goods “Decorations” 2023

© Disney ResortsDisney Resorts “Collection - Beep Beep” 2023

© Disney ResortsDisney Resorts “Collection - Wake Up” 2023

© Root InsuranceRoot Insurance “Bubba Wallace - Progress Owes No Apology” 2021Clio Awards Silver 2021

© One Love FoundationOne Love Foundation “Behind the Post” 2018Cannes Lions Silver 2018

Most awarded

• © One Love FoundationOne Love Foundation “Behind the Post” 2018Dir. Rachel McDonald · Mal\For GoodCannes Lions Silver 2018
• © MtvMtv “Bird” 2010Dir. Jose Antonio Prat · La ComunidadCannes Lions Silver 2009
• © Root InsuranceRoot Insurance “Bubba Wallace - Progress Owes No Apology” 2021Dir. Wesley WalkerClio Awards Silver 2021
• © Crest & Oral-BCrest & Oral-B “Halloween Treats Gone Wrong” 2014Dir. JJ Adler · Publicis Kaplan Thaler (New York)Epica Gold 2014
• © DuracellDuracell “Plane” 2001Dir. Erich JoinerLondon International Awards Winner 2001
• © AirbnbAirbnb “From My Window” 2015Dir. Alma Har'elD&AD Wood Pencil 2015
• © Tobacco Free FloridaTobacco Free Florida “The reasons” 2018Dir. Floyd Russ · ALMA DDB.El Ojo de Iberoamérica Bronze 2018
• © Diet Dr. PepperDiet Dr. Pepper “Birthday” 2015London International Awards Bronze 2015
• © Diet Dr. PepperDiet Dr. Pepper “Self-Employed” 2015London International Awards Bronze 2015
• © Sprint-NextelSprint-Nextel “The Man” 2006Dir. Sam Cadman · TBWA\Chiat\DayAICP Awards Honoree 2006
• © Discover BrokeragesDiscover Brokerages “Tow Truck” 1999Dir. Erich Joiner · Black RocketAICP Awards Honoree 1999
• © Ad Council: Love Has No LabelsAd Council: Love Has No Labels “Love Cam” 2016R/GAEmmy (Outstanding Commercial) Nominee 2017
• © Bud LightBud Light “Magazine Buyer” 2008DDBEmmy (Outstanding Commercial) Nominee 2009
• © Dick's Sporting GoodsDick's Sporting Goods “Decorations” 2023Dir. Erich Joiner · VML
• © Disney ResortsDisney Resorts “Collection - Beep Beep” 2023Dir. Martin Aamund · Disney Yellow Shoes
• © Disney ResortsDisney Resorts “Collection - Wake Up” 2023Dir. Martin Aamund · Disney Yellow Shoes

07 · For producers

What producers use Tool of North America's page for

1. 01Who directs for Tool of North America

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind Tool of North America's 16 commercials, with the agencies and awards.

   © One Love Foundation© Mtv© Root Insurance© Crest & Oral-B

   Erich Joiner · Martin Aamund · Rachel McDonaldOpen Tool of North America in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   Tool of North America's work by year, brand and award in one place, and the companies with a similar body of work.

   © Nextel© Anthropic© Old Spice© HBO GO

   Similar: Hungry Man, Biscuit Filmworks, MJZCompare in the library →

08 · News

Tool of North America in the news

The latest stories we could source.

• 2026-06Tool Adds Director Lauren Sick to Rostertoolofna.com
• 2026-03Tool Signs directing duo Bonnie & Alisontoolofna.com
• 2026-01Miro and Tool Build Rome in a Day with Gen AI Spottoolofna.com

09 · Questions

About Tool of North America