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Tobacco Free Florida “The reasons” 2018

Tobacco Free Florida “The reasons” (2018) is a Tobacco Free Florida commercial directed by Floyd Russ for ALMA DDB., produced by Tool of North America. It won one award: El Ojo de Iberoamérica 2018 Bronze Film – FL14 – Bien público y mensajes gubernamentales.

A working mother shares her personal struggles with smoking, highlighting her desire to quit for her son and her future.

Video: Tobacco Free Florida on YouTube

Shot by shot

  1. A close-up shot of a tree branch with yellow leaves hanging over a calm river, with lush green trees and moss on the riverbank in the background.© Tobacco Free Florida0:00
  2. A woman with long dark hair and glasses sits in a rocking chair on a screened porch, looking out at a sunny, wooded landscape.© Tobacco Free Florida0:10
  3. A Hispanic woman in her 40s, wearing glasses and a striped top, speaks directly to the camera in a medium shot, with a blurred outdoor background.© Tobacco Free Florida0:27
  4. A woman stands silhouetted against a window with blinds, looking outside from a dimly lit room.© Tobacco Free Florida0:40
  5. A child in a striped shirt is silhouetted against a bright sun and green trees, looking up with a neutral expression.© Tobacco Free Florida0:49
  6. A young boy with curly hair and glasses rests his head on a woman's chest, who is also wearing glasses, as they relax on a couch indoors.© Tobacco Free Florida0:59
  7. A young boy in a striped shirt and shorts plays basketball alone on a dirt court in a wooded area during the day.© Tobacco Free Florida1:07
  8. A woman with glasses and a striped top speaks to the camera, her eyes closing and opening, in an outdoor setting with trees in the background.© Tobacco Free Florida1:15
  9. A bowling ball rolls down a lane towards the pins, with a mural of bowling pins and a ball on the wall in the background.© Tobacco Free Florida1:25
  10. A young woman with long brown hair, wearing a striped shirt, walks towards the entrance of a bowling alley at night.© Tobacco Free Florida1:38
  11. A woman in a plaid shirt and glasses stands on a wooden bridge with a child, who is looking through binoculars, in a natural outdoor setting.© Tobacco Free Florida1:49
  12. A young boy with curly hair and glasses bowls in a brightly lit bowling alley, his arm extended as he releases the ball.© Tobacco Free Florida1:59

Stills © Tobacco Free Florida. Made by ALMA DDB., Tool of North America and Floyd Russ.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A mother's secret smoking habit and her reasons to quit for her family.

Tagline: “Hay muchas razones para dejar de fumar. ¿Cuál es la tuya?”

personal confessionmother's sacrificehidden habitfuture aspirationschild's innocencehypocrisy of parenting

The cut

Length
146 s
Shots
50
Average shot
2.9 s

What creatives use Tobacco Free Florida “The reasons” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Tobacco Free Florida “The reasons”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A close-up shot of a tree branch with yellow leaves hanging over a calm river, with lush green trees and moss on the riverbank in the background.© Tobacco Free FloridaA woman with long dark hair and glasses sits in a rocking chair on a screened porch, looking out at a sunny, wooded landscape.© Tobacco Free FloridaA Hispanic woman in her 40s, wearing glasses and a striped top, speaks directly to the camera in a medium shot, with a blurred outdoor background.© Tobacco Free FloridaA woman stands silhouetted against a window with blinds, looking outside from a dimly lit room.© Tobacco Free Florida
    Frames from Tobacco Free Florida “The reasons”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Tobacco Free Florida “The reasons” in order, with its length, framing and what happens in it.

    A close-up shot of a tree branch with yellow leaves hanging over a calm river, with lush green trees and moss on the riverbank in the background.© Tobacco Free FloridaA woman with long dark hair and glasses sits in a rocking chair on a screened porch, looking out at a sunny, wooded landscape.© Tobacco Free FloridaA Hispanic woman in her 40s, wearing glasses and a striped top, speaks directly to the camera in a medium shot, with a blurred outdoor background.© Tobacco Free FloridaA woman stands silhouetted against a window with blinds, looking outside from a dimly lit room.© Tobacco Free FloridaA child in a striped shirt is silhouetted against a bright sun and green trees, looking up with a neutral expression.© Tobacco Free FloridaA young boy with curly hair and glasses rests his head on a woman's chest, who is also wearing glasses, as they relax on a couch indoors.© Tobacco Free Florida
    Length: 146 s · Shots: 50 · Average shot: 2.9 s

  3. 03Ad ideas: every spot built on a personal confession

    Before you present an idea, you need to know who has done it, and how.

    Tobacco Free Florida “The reasons” is built on a personal confession. Search the library by idea to see every spot that uses it.

    TyC Sports “ConverSOS”© TyC SportsPride in London “Love Happens Here”© Pride in LondonGeneralitat De Cataluna “Cruyff”© Generalitat De CatalunaSquarespace “A Message From Emma Stone - Super Bowl Social Film”© Squarespace
    TyC Sports · Pride in London · Generalitat De Cataluna · Squarespace

More commercials by Floyd Russ

  • U by Kotex "#itsnotmyperiod" (2016) commercial still© U by KotexU by Kotex “#itsnotmyperiod” 2016Dir. Floyd Russ · Ogilvy & Mather ColombiaEl Ojo de Iberoamérica Bronze 2016
  • Ford "Born in a Ford" (2026) commercial still© FordFord “Born in a Ford” 2026Dir. Floyd Russ
  • PayPal "More of what matters" (2025) commercial still© PayPalPayPal “More of what matters” 2025Dir. Floyd Russ
  • Veterans United "Home Loans - Thanks To Veterans" (2022) commercial still© Veterans UnitedVeterans United “Home Loans - Thanks To Veterans” 2022Dir. Floyd Russ · Performance Art US
  • NewYork-Presbyterian Hospital "Pediatric Patient Story - Suri" (2022) commercial still© NewYork-Presbyterian HospitalNewYork-Presbyterian Hospital “Pediatric Patient Story - Suri” 2022Dir. Floyd Russ · Havas Worldwide
  • Verizon "Never Far" (2018) commercial still© VerizonVerizon “Never Far” 2018Dir. Floyd Russ

More from ALMA DDB.

  • Coors Light "Iceman to Canton" (2022) commercial still© Coors LightCoors Light “Iceman to Canton” 2022ALMA DDB.Effie Awards Gold 2022
  • Google "El Amor Habla" (2022) commercial still© GoogleGoogle “El Amor Habla” 2022Dir. Albert Urria · ALMA DDB.AICP Awards Winner 2022
  • Film Festival "Adiós clichés Hola México" (2012) commercial still© Film FestivalFilm Festival “Adiós clichés Hola México” 2012Dir. Jorge Colón · ALMA DDB.El Ojo de Iberoamérica Bronze 2012

Award-winning fmcg commercials

  • Finish "Water Index" (2022) commercial still© FinishFinish “Water Index” 2022Dir. Tarık BayarEffie Awards Grand Prix 2022
  • Pedigree "Hard Man to Impress" (2017) commercial still© PedigreePedigree “Hard Man to Impress” 2017Dir. Adam Gunser · ColensoBBDO, New ZealandSpikes Asia Grand Prix 2017
  • Purina Dog Chow "Every Day" (1996) commercial still© Purina Dog ChowPurina Dog Chow “Every Day” 1996Fallon McElligottEffie Awards Grand Prix 1996
  • Heinz "Mustard x Mustard" (2026) commercial still© HeinzHeinz “Mustard x Mustard” 2026The KitchenEffie Awards Gold 2026
  • Ajinomoto "How Ajinomoto Changed America’s Minds about MSG" (2026) commercial still© AjinomotoAjinomoto “How Ajinomoto Changed America’s Minds about MSG” 2026EdelmanEffie Awards Gold 2026
  • IAMS "Waylon" (2025) commercial still© IAMSIAMS “Waylon” 2025adam&eve\TBWAANDY Awards Gold 2025

Questions

Who directed the Tobacco Free Florida “The reasons” commercial?

Floyd Russ directed it, produced by Tool of North America, for the agency ALMA DDB..

Which agency made Tobacco Free Florida “The reasons”?

ALMA DDB. created it for Tobacco Free Florida (2018).

What awards did Tobacco Free Florida “The reasons” win?

1 awards, including El Ojo de Iberoamérica 2018 Bronze Film – FL14 – Bien público y mensajes gubernamentales.

What is the tagline of Tobacco Free Florida “The reasons”?

“Hay muchas razones para dejar de fumar. ¿Cuál es la tuya?”

Sources for the credits and awards

elojodeiberoamerica.com