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advertising agency · New York City

R/GA

R/GA is an independent creative innovation company for the intelligence age that designs intelligent brand systems to help businesses get ahead. Founded in 1977 by Richard Greenberg and Robert Greenberg in New York City, United States. It is acquired by Truelink Capital in 2025. FrameThrower's visual library has 22 R/GA commercials (2015–2025), cut shot by shot, 12 of them award-winning, for clients including Beats by Dre, Nike, LIFEWTR and Samsung, directed by 曽根隼人, Nabil Elderkin and Henry Hobson among others.

Visit rga.com
22
Commercials in our library
12
Award-winning
2015–2025
Active
1977
Founded
New York City
Based in
9
Offices

01 · Featured

R/GA's most awarded commercial

Beats by Dre “The Game Before the Game” (2015), still© Beats by DreBeats by Dre “The Game Before the Game” (2015), frame 2© Beats by DreBeats by Dre “The Game Before the Game” (2015), frame 3© Beats by DreBeats by Dre “The Game Before the Game” (2015), frame 4© Beats by DreBeats by Dre “The Game Before the Game” (2015), frame 5© Beats by DreBeats by Dre “The Game Before the Game” (2015), frame 6© Beats by Dre

Cannes Lions Gold 2015

Beats by Dre “The Game Before the Game” 2015

This ad showcases various athletes using Beats headphones to get in the zone before their big games, highlighting the product's role in their mental preparation.

Directed by Nabil Elderkin · R/GA · The Sword Fight

Also watch

Video: Chelsea Pictures on Vimeo

LifeWTR “Bring Art Back to Schools” 2019 →AICP Awards Winner 2019

02 · Directors

Notable directors at R/GA

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

R/GA's clients

Every brand in the library, by award-winning work.

  • Beats by Dre2015

    3 commercials · 3 award-winning

  • Nike2018–2021

    3 commercials · 1 award-winning

  • LIFEWTR2017–2019

    2 commercials · 1 award-winning

  • Samsung2016

    2 commercials · 1 award-winning

  • Muji2018

    1 commercials · 1 award-winning

  • Equinox2015

    1 commercials · 1 award-winning

  • Michaels2021

    1 commercials · 1 award-winning

  • Reddit2022

    1 commercials · 1 award-winning

  • Eurosport2023

    1 commercials · 1 award-winning

  • Procter & Gamble2023

    1 commercials · 1 award-winning

  • Ad Council: Love Has No Labels2016

    1 commercials

  • Telstra2018

    1 commercials

Also: NRL, NOVA Entertainment, Western Digital, Intuit QuickBooks

04 · Works with

Who R/GA works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

R/GA's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 2

    ADC Awards

    .

  • 2

    ANDY Awards

    .

  • 2

    Clio Awards

    .

  • 2

    Effie Awards

    .

  • 1

    London International Awards

    .

  • 1

    Cannes Lions

    .

  • 1

    British Arrows

    .

  • 1

    AICP Awards

    .

Top award-winning spots

  • Cannes Lions Gold 2015Beats by Dre “The Game Before the Game”
  • AICP Awards Winner 2019LifeWTR “Bring Art Back to Schools”
  • British Arrows Silver 2023Eurosport “Winter Olympics”
  • Clio Awards Silver 2021Nike “One Day We Won’t Need This Day”
  • Clio Awards Silver 2015Beats By Dre “LeBron Re-Established 2014”
  • Effie Awards Gold 2022Reddit “Superb Owl”
  • Effie Awards Gold 2021Michaels “A Business Transformation For the Makers”
  • ADC Awards Silver 2023Procter & Gamble “The Name”

Company honours

06 · Work

Commercials by R/GA

Our visual library has 22 R/GA commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2015
2025

Latest

NOVA Entertainment “Don’t Think - Just Nova” (2025)© NOVA EntertainmentNOVA Entertainment “Don’t Think - Just Nova” 2025
Intuit QuickBooks “QuickBooks - Accountant Re-Review” (2025)© Intuit QuickBooksIntuit QuickBooks “QuickBooks - Accountant Re-Review” 2025
Western Digital “Western Digital - Jimmy Chin” (2024)© Western DigitalWestern Digital “Western Digital - Jimmy Chin” 2024
Eurosport “Winter Olympics” (2023)© EurosportEurosport “Winter Olympics” 2023British Arrows Silver 2023
Procter & Gamble “The Name” (2023)© Procter & GambleProcter & Gamble “The Name” 2023ADC Awards Silver 2023

Most awarded

  • Beats by Dre "The Game Before the Game" (2015) commercial still© Beats by DreBeats by Dre “The Game Before the Game” 2015Dir. Nabil Elderkin · R/GACannes Lions Gold 2015
  • LifeWTR "Bring Art Back to Schools" (2019) commercial still© LifeWTRLifeWTR “Bring Art Back to Schools” 2019Dir. Lauren Greenfield · R/GAAICP Awards Winner 2019
  • Eurosport "Winter Olympics" (2023) commercial still© EurosportEurosport “Winter Olympics” 2023Dir. Henry Hobson · R/GABritish Arrows Silver 2023
  • Nike "One Day We Won’t Need This Day" (2021) commercial still© NikeNike “One Day We Won’t Need This Day” 2021R/GAClio Awards Silver 2021
  • Beats By Dre "LeBron Re-Established 2014" (2015) commercial still© Beats By DreBeats By Dre “LeBron Re-Established 2014” 2015R/GAClio Awards Silver 2015
  • Reddit "Superb Owl" (2022) commercial still© RedditReddit “Superb Owl” 2022R/GAEffie Awards Gold 2022
  • Michaels "A Business Transformation For the Makers" (2021) commercial still© MichaelsMichaels “A Business Transformation For the Makers” 2021R/GAEffie Awards Gold 2021
  • Procter & Gamble "The Name" (2023) commercial still© Procter & GambleProcter & Gamble “The Name” 2023Dir. Goh Iromoto · R/GAADC Awards Silver 2023
  • Muji "Tokyo Pen Pixel" (2018) commercial still© MujiMuji “Tokyo Pen Pixel” 2018Dir. 曽根隼人 · R/GAADC Awards Silver 2018
  • Equinox "Equinox: The Pursuit" (2015) commercial still© EquinoxEquinox “Equinox: The Pursuit” 2015R/GAANDY Awards Silver 2015
  • Samsung "Mom Texts" (2016) commercial still© SamsungSamsung “Mom Texts” 2016R/GALondon International Awards Bronze 2016
  • Beats by Dre "Re-Established 2014" (2015) commercial still© Beats by DreBeats by Dre “Re-Established 2014” 2015R/GAANDY Awards Bronze 2015
  • Samsung "Texts From Mom" (2016) commercial still© SamsungSamsung “Texts From Mom” 2016Dir. Jonathan Zames · R/GAAICP Awards Honoree 2016
  • Ad Council: Love Has No Labels "Love Cam" (2016) commercial still© Ad Council: Love Has No LabelsAd Council: Love Has No Labels “Love Cam” 2016R/GAEmmy (Outstanding Commercial) Nominee 2017
  • NOVA Entertainment "Don’t Think - Just Nova" (2025) commercial still© NOVA EntertainmentNOVA Entertainment “Don’t Think - Just Nova” 2025Dir. Chloe de Brito · R/GA
  • Intuit QuickBooks "QuickBooks - Accountant Re-Review" (2025) commercial still© Intuit QuickBooksIntuit QuickBooks “QuickBooks - Accountant Re-Review” 2025Dir. PAXI · R/GA
  • Western Digital "Western Digital - Jimmy Chin" (2024) commercial still© Western DigitalWestern Digital “Western Digital - Jimmy Chin” 2024Dir. Dave Meinert · R/GA
  • NRL "A New Era Begins" (2023) commercial still© NRLNRL “A New Era Begins” 2023Dir. Glendyn Ivin · R/GA
  • Nike "The Road To HBL" (2018) commercial still© NikeNike “The Road To HBL” 2018Dir. JuanMa Freire · R/GA
  • Telstra "2018 Ballet Dancer Award" (2018) commercial still© TelstraTelstra “2018 Ballet Dancer Award” 2018R/GA
  • Nike "HBL" (2018) commercial still© NikeNike “HBL” 2018Dir. JuanMa Freire · R/GA
  • LIFEWTR "Inspiration Drops" (2017) commercial still© LIFEWTRLIFEWTR “Inspiration Drops” 2017Dir. Robert Stromberg · R/GA

07 · For producers

What producers use R/GA's page for

  1. 01Who R/GA hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind R/GA's 22 commercials, spot by spot.

    Beats by Dre “The Game Before the Game”© Beats by DreLifeWTR “Bring Art Back to Schools”© LifeWTREurosport “Winter Olympics”© EurosportNike “One Day We Won’t Need This Day”© Nike
    JuanMa Freire · 曽根隼人 · Robert Stromberg

  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    R/GA's work by year, brand and award in one place, and the companies with a similar body of work.

    Wieden+Kennedy© DoorDashDroga5© The New York Times72andSunny© SmirnoffTBWA\Media Arts Lab© Apple
    Similar: Wieden+Kennedy, Droga5, 72andSunny

08 · News

R/GA in the news

The latest stories we could source.

  • 2026-09R/GA Formally Establishes Abu Dhabi Presence.LBB
  • 2026-09R/GA Launches BRDNA Sequence, an AI System That Teaches Coding Agents to Build On-Brand.rga.com
  • 2026-09R/GA Names Former Google Executive Sadie Thoma First-Ever Global Chief Business Officer.LBB

09 · Questions

About R/GA

What commercials has R/GA made?+

22 in the library, 2015–2025, including Beats by Dre “The Game Before the Game”, LifeWTR “Bring Art Back to Schools”, Eurosport “Winter Olympics” and Nike “One Day We Won’t Need This Day”.

Which directors does R/GA work with?+

JuanMa Freire (2), 曽根隼人 (1), Robert Stromberg (1), Nabil Elderkin (1), Henry Hobson (1) and Glendyn Ivin (1).

What awards has R/GA's work won?+

12 award-winning spots, including Cannes Lions Gold 2015 for Beats by Dre “The Game Before the Game”, AICP Awards Winner 2019 for LifeWTR “Bring Art Back to Schools” and British Arrows Silver 2023 for Eurosport “Winter Olympics”.

Who owns R/GA?+

R/GA is acquired by Truelink Capital in 2025.

Who runs R/GA?+

Robin Forbes (Global Chief Executive Officer, 2025), Tiffany Rolfe (Global Chief Creative Officer & Chair, 2025) and Melissa Jackson Parsey (Global Chief Strategy Officer, 2025).

Where is R/GA based?+

New York City, United States, with offices in Buenos Aires, Surry Hills, São Paulo, Berlin, Batam, Tokyo, Singapore, London, New York.

Who are R/GA's clients?+

In the library: Beats by Dre (3 commercials, 2015–2015), Nike (3 commercials, 2018–2021), LIFEWTR (2 commercials, 2017–2019), Samsung (2 commercials, 2016–2016), Muji (1 commercials, 2018–2018) and Equinox (1 commercials, 2015–2015).

10 · Discover

Other agencies with similar work

Not connected to R/GA: matched by the ideas, tone and categories of their commercials.