framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

LifeWTR “Bring Art Back to Schools” 2019

LifeWTR “Bring Art Back to Schools” (2019) is a LifeWTR commercial directed by Lauren Greenfield for R/GA, produced by Chelsea. It won 2 awards, including AICP 2019 Honoree Cause Marketing and AICP Post 2019 Winner Cause Marketing/PSA.

LifeWTR's campaign highlights the importance of art education in schools, showcasing how creativity fosters success and personal growth, and advocating for its return to curricula.

Video: Chelsea Pictures on Vimeo

Shot by shot

  1. A woman with dark hair and a floral shirt speaks directly to the camera in a studio setting.© LifeWTR0:05
  2. A young man with dark hair and a dark t-shirt stands in front of a plain white background, looking directly at the camera.© LifeWTR0:10
  3. A young girl with long brown hair, wearing a green sweatshirt and jeans, sits at a wooden table in an art studio, looking to her right.© LifeWTR0:33
  4. A man in his 40s, wearing a suit and glasses, sits at a wooden table, looking down at a blank piece of wood, appearing thoughtful.© LifeWTR0:47
  5. A young Asian girl with long dark hair, wearing a denim dress, sits at a table and draws on a piece of paper with a marker.© LifeWTR0:56
  6. A young girl with long brown hair and freckles, wearing a pink shirt and denim overalls, smiles while painting at a table in an art studio.© LifeWTR1:08
  7. A young female artist with long brown hair, wearing a blue denim shirt, draws intently on a piece of wood at a table in a bright art studio.© LifeWTR1:18
  8. A focused Asian woman in her 40s, dressed in a business suit, meticulously paints on a wooden board with a small brush in a bright, minimalist interior.© LifeWTR1:52
  9. A woman with long dark hair and a dark suit speaks directly to the camera in a studio setting with a light background.© LifeWTR2:05
  10. A child with brown hair and a blue jacket draws a whimsical, colorful creature on a piece of paper with a black marker, surrounded by other markers on a wooden board.© LifeWTR2:24
  11. A child's hands are seen from an overhead shot, drawing on a piece of paper with crayons and markers, creating a colorful picture of a house, people, and balloons.© LifeWTR2:42
  12. A young girl with long dark hair and a denim shirt speaks directly to the camera in a studio setting, expressing excitement.© LifeWTR2:57

Stills © LifeWTR. Made by R/GA, Chelsea and Lauren Greenfield.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Art education is essential for success and personal growth, not just academics.

Tagline: “Thirst Inspiration.”

talking headsexpert interviewschildhood memoriesbefore and afterstatistics and factscall to action

The cut

Length
209 s
Shots
75
Average shot
2.8 s

What creatives use LifeWTR “Bring Art Back to Schools” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of LifeWTR “Bring Art Back to Schools”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with dark hair and a floral shirt speaks directly to the camera in a studio setting.© LifeWTRA young girl with long brown hair, wearing a green sweatshirt and jeans, sits at a wooden table in an art studio, looking to her right.© LifeWTRA man in his 40s, wearing a suit and glasses, sits at a wooden table, looking down at a blank piece of wood, appearing thoughtful.© LifeWTRA young Asian girl with long dark hair, wearing a denim dress, sits at a table and draws on a piece of paper with a marker.© LifeWTR
    Frames from LifeWTR “Bring Art Back to Schools”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of LifeWTR “Bring Art Back to Schools” in order, with its length, framing and what happens in it.

    A woman with dark hair and a floral shirt speaks directly to the camera in a studio setting.© LifeWTRA young girl with long brown hair, wearing a green sweatshirt and jeans, sits at a wooden table in an art studio, looking to her right.© LifeWTRA man in his 40s, wearing a suit and glasses, sits at a wooden table, looking down at a blank piece of wood, appearing thoughtful.© LifeWTRA young Asian girl with long dark hair, wearing a denim dress, sits at a table and draws on a piece of paper with a marker.© LifeWTRA young girl with long brown hair and freckles, wearing a pink shirt and denim overalls, smiles while painting at a table in an art studio.© LifeWTRA young female artist with long brown hair, wearing a blue denim shirt, draws intently on a piece of wood at a table in a bright art studio.© LifeWTR
    Length: 209 s · Shots: 75 · Average shot: 2.8 s

  3. 03Ad ideas: every spot built on a talking heads

    Before you present an idea, you need to know who has done it, and how.

    LifeWTR “Bring Art Back to Schools” is built on a talking heads. Search the library by idea to see every spot that uses it.

    McKenzie River Corporation “Black Star Beer: Popularity / Stock Car / Characters”© McKenzie River CorporationVolvo Car “A Million More”© Volvo CarESPN “Team Spirit”© ESPNCareerBuilder.com “Self-Help Yourself”© CareerBuilder.com
    McKenzie River Corporation · Volvo Car · ESPN · CareerBuilder.com

More commercials by Lauren Greenfield

  • Academy Sports + Outdoors "Ask Them" (2026) commercial still© Academy Sports + OutdoorsAcademy Sports + Outdoors “Ask Them” 2026Dir. Lauren Greenfield · McGarrah Jessee
  • Cox Communications "COX - Not Alone" (2023) commercial still© Cox CommunicationsCox Communications “COX - Not Alone” 2023Dir. Lauren Greenfield · FCB
  • WhatsApp "Doubt Delivered" (2022) commercial still© WhatsAppWhatsApp “Doubt Delivered” 2022Dir. Lauren Greenfield · BBDO

More from R/GA

  • Reddit "Superb Owl" (2022) commercial still© RedditReddit “Superb Owl” 2022R/GAEffie Awards Gold 2022
  • Michaels "A Business Transformation For the Makers" (2021) commercial still© MichaelsMichaels “A Business Transformation For the Makers” 2021R/GAEffie Awards Gold 2021
  • Beats by Dre "The Game Before the Game" (2015) commercial still© Beats by DreBeats by Dre “The Game Before the Game” 2015Dir. Nabil Elderkin · R/GACannes Lions Gold 2015
  • Eurosport "Winter Olympics" (2023) commercial still© EurosportEurosport “Winter Olympics” 2023Dir. Henry Hobson · R/GABritish Arrows Silver 2023
  • Procter & Gamble "The Name" (2023) commercial still© Procter & GambleProcter & Gamble “The Name” 2023Dir. Goh Iromoto · R/GAADC Awards Silver 2023
  • Nike "One Day We Won’t Need This Day" (2021) commercial still© NikeNike “One Day We Won’t Need This Day” 2021R/GAClio Awards Silver 2021

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the LifeWTR “Bring Art Back to Schools” commercial?

Lauren Greenfield directed it, produced by Chelsea, for the agency R/GA.

Which agency made LifeWTR “Bring Art Back to Schools”?

R/GA created it for LifeWTR (2019).

What awards did LifeWTR “Bring Art Back to Schools” win?

2 awards, including AICP 2019 Honoree Cause Marketing and AICP Post 2019 Winner Cause Marketing/PSA.

What is the tagline of LifeWTR “Bring Art Back to Schools”?

“Thirst Inspiration.”

Sources for the credits and awards

aicpawards.com