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TBWA\Media Arts Lab logo

advertising agency

TBWA\Media Arts Lab

TBWA\Media Arts Lab is an advertising agency that provides creative services for a specific technology brand, operating as Apple's exclusive global agency. FrameThrower's visual library has 67 TBWA\Media Arts Lab commercials (2007–2026), cut shot by shot, 48 of them award-winning, for clients including Apple, iPhone, Apple iPhone and Sandy Hook Promise, directed by Ivan Zacharias, Spike Jonze and Phil Morrison among others.

Visit mediaartslab.com
67
Commercials in our library
48
Award-winning
2007–2026
Active
8
Offices

01 · Featured

TBWA\Media Arts Lab's most awarded commercial

Apple “AirPods – Bounce” (2020), still© AppleApple “AirPods – Bounce” (2020), frame 2© AppleApple “AirPods – Bounce” (2020), frame 3© AppleApple “AirPods – Bounce” (2020), frame 4© AppleApple “AirPods – Bounce” (2020), frame 5© AppleApple “AirPods – Bounce” (2020), frame 6© Apple

D&AD Yellow Pencil 2020

Apple “AirPods – Bounce” 2020

A man's mundane routine transforms into a joyful, gravity-defying dance through the city streets, powered by the music from his AirPods.

Directed by Oscar Hudson · TBWA\Media Arts Lab · Framestore

Also watch

Video: Ivan Zacharias on Vimeo

Apple “Flock” 2024 →British Arrows Gold 2025

02 · Directors

Notable directors at TBWA\Media Arts Lab

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

TBWA\Media Arts Lab's clients

Every brand in the library, by award-winning work.

  • Apple2007–2026

    55 commercials · 42 award-winning

  • iPhone2017–2026

    4 commercials · 2 award-winning

  • Apple iPhone2010–2023

    2 commercials · 1 award-winning

  • Sandy Hook Promise2019

    1 commercials · 1 award-winning

  • Apple, Inc.2021

    1 commercials · 1 award-winning

  • Apple Music2016

    1 commercials · 1 award-winning

  • AirPods2022

    1 commercials

  • Apple AirPods2020

    1 commercials

  • One Love2020

    1 commercials

04 · Works with

Who TBWA\Media Arts Lab works with

From the credits: the companies behind the spots, by number of spots.

Production companies TBWA\Media Arts Lab hires

05 · Awards

TBWA\Media Arts Lab's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 7

    Cannes Lions

    .

  • 7

    The One Show

    .

  • 7

    ANDY Awards

    .

  • 5

    ADC Awards

    .

  • 5

    shots Awards

    .

  • 5

    D&AD

    .

  • 3

    Ciclope

    .

  • 2

    Emmy (Outstanding Commercial)

    .

Top award-winning spots

  • D&AD Yellow Pencil 2020Apple “AirPods – Bounce”
  • The One Show Gold 2016Apple Music “History of Sound”
  • British Arrows Gold 2025Apple “Flock”
  • D&AD Graphite Pencil 2017Apple “Dillan's Voice”
  • Cannes Lions Silver 2009Apple “Pizza Box”
  • Cannes Lions Silver 2009Apple “V-Word”
  • Cannes Lions Silver 2007Apple “Better Results”
  • The One Show Silver 2024Apple “AirPods - Quiet the Noise”

Company honours

06 · Work

Commercials by TBWA\Media Arts Lab

Our visual library has 67 TBWA\Media Arts Lab commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Per year · gold = award-winning

2010
2015
2020
2025

Latest

Apple “A Critter Carol” (2026)© AppleApple “A Critter Carol” 2026ANDY Awards Gold 2026
Apple “Someday” (2026)© AppleApple “Someday” 2026ANDY Awards Gold 2026
Apple “Privacy | Clingers” (2026)© AppleApple “Privacy | Clingers” 2026Ciclope Silver 2026
Apple “Mac Students - The journey to great ideas in college” (2026)© AppleApple “Mac Students - The journey to great ideas in college” 2026
iPhone “17 Pro - Smart Group Selfies” (2026)© iPhoneiPhone “17 Pro - Smart Group Selfies” 2026

Most awarded

07 · For producers

What producers use TBWA\Media Arts Lab's page for

  1. 01Who TBWA\Media Arts Lab hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind TBWA\Media Arts Lab's 67 commercials, spot by spot.

    Apple “AirPods – Bounce”© AppleApple Music “History of Sound”© Apple MusicApple “Flock”© AppleApple “Dillan's Voice”© Apple
    Lance Acord · Phil Morrison · Ivan Zacharias

  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    TBWA\Media Arts Lab's work by year, brand and award in one place, and the companies with a similar body of work.

    Apple© AppleDroga5© The New York TimesSquarespace© SquarespaceAmazon© Amazon
    Similar: Apple, Droga5, Squarespace

08 · News

TBWA\Media Arts Lab in the news

The latest stories we could source.

  • 2026-10TBWA\Media Arts Lab welcomed Pedro Sattin and Sébastien Rouvière as creative directors in Los Angeles.LBB

09 · Questions

About TBWA\Media Arts Lab

What commercials has TBWA\Media Arts Lab made?+

67 in the library, 2007–2026, including Apple “AirPods – Bounce”, Apple Music “History of Sound”, Apple “Flock” and Apple “Dillan's Voice”.

Which directors does TBWA\Media Arts Lab work with?+

Lance Acord (3), Phil Morrison (3), Ivan Zacharias (3), Spike Jonze (3), Megaforce (2) and Henry-Alex Rubin (2).

What awards has TBWA\Media Arts Lab's work won?+

48 award-winning spots, including D&AD Yellow Pencil 2020 for Apple “AirPods – Bounce”, The One Show Gold 2016 for Apple Music “History of Sound” and British Arrows Gold 2025 for Apple “Flock”.

Who runs TBWA\Media Arts Lab?+

Katrien De Bauw (Global Chief Executive Officer, 2026) and Kelsey Bozanich (Head of Strategy Los Angeles, 2026).

Who are TBWA\Media Arts Lab's clients?+

In the library: Apple (55 commercials, 2007–2026), iPhone (4 commercials, 2017–2026), Apple iPhone (2 commercials, 2010–2023), Sandy Hook Promise (1 commercials, 2019–2019), Apple, Inc. (1 commercials, 2021–2021) and Apple Music (1 commercials, 2016–2016).

10 · Discover

Other agencies with similar work

Not connected to TBWA\Media Arts Lab: matched by the ideas, tone and categories of their commercials.