Iconoclast

01 · Featured

Iconoclast's most awarded commercial

© Macmillan© Macmillan© Macmillan© Macmillan© Macmillan© Macmillan

The One Show Gold 2021

Macmillan “Whatever It Takes” 2022

This ad shows the emotional and physical toll of cancer on patients, their families, and the healthcare workers who support them, highlighting the resilience and dedication required to face the disease.

Directed by Jonathan Alric) · AMV BBDO · Iconoclast

Every shot in the library

Also watch

Nike “The Footballverse” 2023 →Clio Awards Gold 2023

02 · Directors

Notable directors at Iconoclast

Who made the work, and how much of it won awards. From the credits on every spot.

• © Nike7 award-winningMegaforce12 spots · Nike “The Footballverse”
• © Nike5 award-winningAlaska17 spots · Nike “What the Football”
• © Frito Lay5 award-winningWe Are From LA12 spots · Frito Lay “Taste of Soccer”
• © Natura4 award-winningIan Ruschel5 spots · Natura “A casa de perfumaria do Brasil”
• © Apple3 award-winningVania & Muggia7 spots · Apple “Meet iPhone 12”
• © KFC France2 award-winningVincent Lobelle5 spots · KFC France “Crispy”
• © Macmillan2 award-winningJonathan Alric)4 spots · Macmillan “Whatever It Takes”
• © JD Sports1 award-winningAmara Abbas11 spots · JD Sports “Forever Forward”
• © Michelob ULTRA1 award-winningRachel Morrison6 spots · Michelob ULTRA “Superior Bowl”
• © Renault1 award-winningJonas Lindstroem5 spots · Renault “R5: Roland Garros”
• © Tesco1 award-winningSam De Jong4 spots · Tesco “30 Years of Clubcard”
• © Lexus1 award-winningRob Chiu3 spots · Lexus “Feel More in Every Moment”

03 · Clients

Iconoclast's clients

Every brand in the library, by award-winning work.

• Nike2015–2026

  11 commercials · 4 award-winning

• Apple2021–2025

  4 commercials · 3 award-winning

• Tesco2024–2026

  4 commercials · 3 award-winning

• Squarespace2025

  3 commercials · 2 award-winning

• WhatsApp2020

  2 commercials · 2 award-winning

• Michelob Ultra2022–2023

  4 commercials · 1 award-winning

• adidas2018–2020

  4 commercials · 1 award-winning

• Renault2023–2026

  4 commercials · 1 award-winning

• Doritos2024–2025

  2 commercials · 1 award-winning

• McDonald's2015–2017

  2 commercials · 1 award-winning

• Lexus2022

  2 commercials · 1 award-winning

• Samsung2022–2023

  2 commercials · 1 award-winning

Also: Asos, Coca-Cola, Fondation 30 Millions D'amis, Hewlett Packard, Pepsi, Johnnie Walker, Natura, Vittel, Orange, Bwin, Institutional, KFC France

04 · Works with

Who Iconoclast works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Iconoclast's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 5

  Creative Circle

  .

• 5

  El Ojo de Iberoamérica

  .

• 5

  British Arrows

  .

• 4

  Clio Awards

  .

• 4

  The One Show

  .

• 4

  AICP Awards

  .

• 3

  Ciclope

  .

• 3

  shots Awards

  .

06 · Work

Commercials by Iconoclast

Our visual library has 183 Iconoclast commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© RenaultRenault “R5: Roland Garros” 2026British Arrows Silver 2026

© SickKids FoundationSickKids Foundation “The Count” 2026ADC Awards Gold 2026

© CANAL+CANAL+ “Tango” 2026London International Awards Gold 2026

© John LewisJohn Lewis “Where Love Lives” 2026British Arrows Bronze 2026

© TescoTesco “30 Years of Clubcard” 2026British Arrows Bronze 2026

Most awarded

• © MacmillanMacmillan “Whatever It Takes” 2022Dir. Jonathan Alric) · AMV BBDOThe One Show Gold 2021
• © NikeNike “The Footballverse” 2023Dir. Megaforce · Wieden+KennedyClio Awards Gold 2023
• © NikeNike “What the Football” 2024Dir. Alaska · Wieden+KennedyAICP Awards Winner 2024
• © Frito LayFrito Lay “Taste of Soccer” 2023Dir. We Are From LA · Goodby Silverstein & PartnersAICP Awards Winner 2023
• © Levi'sLevi's “Buy Better, Wear Longer” 2023Dir. Megaforce · AKQAAICP Awards Winner 2023
• © H&MH&M “Take the Lead” 2019Dir. Gustav Johansen · adam&eve\TBWAAICP Awards Winner 2019
• © AppleApple “AirPods - Quiet the Noise” 2024Dir. Megaforce · TBWA\Media Arts LabThe One Show Silver 2024
• © RenaultRenault “R5: Roland Garros” 2026Dir. Jonas Lindstroem · PublicisBritish Arrows Silver 2026
• © JD SportsJD Sports “Forever Forward” 2024Dir. Amara Abbas · Uncommon Creative StudioBritish Arrows Silver 2024
• © TescoTesco “Helping You Become More Christmas” 2024Dir. Alaska · BBHBritish Arrows Silver 2024
• © SickKids FoundationSickKids Foundation “The Count” 2026Dir. Clément Durou · FCB CanadaADC Awards Gold 2026
• © CANAL+CANAL+ “Tango” 2026Dir. Lucile Baruchel · BETCLondon International Awards Gold 2026
• © SquarespaceSquarespace “Scuba” 2025Dir. Vania & Muggiashots Awards Gold 2025
• © NikeNike “Sport is Never Done” 2023Dir. Alaska · Wieden+Kennedyshots Awards Gold 2023
• © AppleApple “Meet iPhone 12” 2021Dir. Vania & Muggiashots Awards Gold 2021
• © NaturaNatura “A casa de perfumaria do Brasil” 2017Dir. Ian Ruschel · DPZEl Ojo de Iberoamérica Gold 2017
• © BwinBwin “The Race” 2017Dir. Nima Nourizadeh · BBHCiclope Gold 2017
• © EastpakEastpak “Eastpak” 2012Dir. We Are From LAYoung Director Award 2012
• © LexusLexus “Feel More in Every Moment” 2022Dir. Rob Chiu · The & PartnershipCreative Circle Silver 2022
• © HPHP “HP Printing Trees” 2022Dir. Megaforce · Wieden+KennedyD&AD Wood Pencil 2022
• © WhatsAppWhatsApp “Carnaval” 2020Dir. Ian Ruschel · AlmapBBDOEl Ojo de Iberoamérica Silver 2020
• © WhatsAppWhatsApp “It's Between You” 2020Dir. Ian Ruschel · AlmapBBDONew York Festivals Silver 2020
• © Fondation 30 Millions D'amisFondation 30 Millions D'amis “We Are the Champions” 2019Dir. MegaforceEurobest Silver 2019
• © OrangeOrange “The Thread” 2018Dir. Nico Perez Veiga · Publicis ConseilCiclope Silver 2018

07 · For producers

What producers use Iconoclast's page for

1. 01Who directs for Iconoclast

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind Iconoclast's 183 commercials, with the agencies and awards.

   © Macmillan© Nike© Nike© Frito Lay

   Alaska · We Are From LA · MegaforceOpen Iconoclast in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   Iconoclast's work by year, brand and award in one place, and the companies with a similar body of work.

   © Old Spice© Ubisoft© Vanish© Anthropic

   Similar: MJZ, Stink, SmugglerCompare in the library →

08 · Questions

About Iconoclast