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John Lewis “Where Love Lives” 2026

John Lewis “Where Love Lives” (2026) is a John Lewis commercial directed by Jonathan Alric) for Saatchi & Saatchi, produced by Iconoclast. It won 3 awards, including British Arrows 2026 Craft Bronze — Creative Use Of Music and Creative Circle 2026 Bronze Film - TV 61secs or over (single).

A father struggles to connect with his son during Christmas until he discovers a shared love for music, leading to a heartwarming moment of understanding and connection.

Video: John Lewis on YouTube

Shot by shot

  1. A woman with dark hair in a dark green shirt walks through a modern kitchen, gesturing with her hand as she speaks.© John Lewis0:00
  2. A man kneels by a Christmas tree, placing gifts underneath, while another person with headphones is seen in the foreground in a cozy living room.© John Lewis0:04
  3. A young man wearing headphones and a blue sweater leans over a table, tidying up in a cozy living room decorated with string lights.© John Lewis0:11
  4. A man with a beard and dark green shirt sits on the floor, wrapping a Christmas present in a cozy living room.© John Lewis0:14
  5. A man kneels by a Christmas tree, then stands up and walks away, holding a red gift box in a cozy living room.© John Lewis0:19
  6. A man with curly hair and a beard looks down at a colorful book or album cover, with a slightly confused expression in a warm, dimly lit room.© John Lewis0:25
  7. A man with a beard and dark hair, wearing a green shirt, looks down and then up, in a cozy, decorated interior.© John Lewis0:30
  8. A man with dark, curly hair and a beard, wearing a dark green shirt, sings into a black microphone in a cozy room with records on shelves.© John Lewis0:40
  9. A man with dark, curly hair and a beard looks down, then up with a concerned expression in a decorated living room.© John Lewis1:27
  10. A man with dark, curly hair and a beard looks at another person, then embraces them in a warmly lit living room decorated with string lights.© John Lewis1:32
  11. A man with a beard hugs a younger person, burying his face into their shoulder, showing affection in a warm, intimate moment indoors.© John Lewis1:38
  12. A man with dark, curly hair and a beard, wearing a green shirt, smiles and laughs while looking down and to the right in an interior setting.© John Lewis1:45

Stills © John Lewis. Made by Saatchi & Saatchi, Iconoclast and Jonathan Alric).

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A gift of music bridges a generational gap between father and son.

Tagline: “If you can't find the words, find the gift.”

generational gapgift givingmusic as a bonddiscovery of shared interestsemotional reunionChristmas magic

The cut

Length
120 s
Shots
42
Average shot
2.9 s

What creatives use John Lewis “Where Love Lives” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of John Lewis “Where Love Lives”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with dark hair in a dark green shirt walks through a modern kitchen, gesturing with her hand as she speaks.© John LewisA man kneels by a Christmas tree, placing gifts underneath, while another person with headphones is seen in the foreground in a cozy living room.© John LewisA young man wearing headphones and a blue sweater leans over a table, tidying up in a cozy living room decorated with string lights.© John LewisA man with a beard and dark green shirt sits on the floor, wrapping a Christmas present in a cozy living room.© John Lewis
    Frames from John Lewis “Where Love Lives”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of John Lewis “Where Love Lives” in order, with its length, framing and what happens in it.

    A woman with dark hair in a dark green shirt walks through a modern kitchen, gesturing with her hand as she speaks.© John LewisA man kneels by a Christmas tree, placing gifts underneath, while another person with headphones is seen in the foreground in a cozy living room.© John LewisA young man wearing headphones and a blue sweater leans over a table, tidying up in a cozy living room decorated with string lights.© John LewisA man with a beard and dark green shirt sits on the floor, wrapping a Christmas present in a cozy living room.© John LewisA man kneels by a Christmas tree, then stands up and walks away, holding a red gift box in a cozy living room.© John LewisA man with curly hair and a beard looks down at a colorful book or album cover, with a slightly confused expression in a warm, dimly lit room.© John Lewis
    Length: 120 s · Shots: 42 · Average shot: 2.9 s

  3. 03Ad ideas: every spot built on a generational gap

    Before you present an idea, you need to know who has done it, and how.

    John Lewis “Where Love Lives” is built on a generational gap. Search the library by idea to see every spot that uses it.

    Schweppes “Algún día lo van a entender”© SchweppesTecno Mobile “Kid”© Tecno MobilePepsi “Summer of Love”© PepsiGrindr “Peas”© Grindr
    Schweppes · Tecno Mobile · Pepsi · Grindr

More commercials by Jonathan Alric)

  • Macmillan "Whatever It Takes" (2022) commercial still© MacmillanMacmillan “Whatever It Takes” 2022Dir. Jonathan Alric) · AMV BBDOThe One Show Gold 2021
  • KFC "Surrender to Tender" (2026) commercial still© KFCKFC “Surrender to Tender” 2026Dir. Jonathan Alric) · Mother
  • Method Studios New York "Must I Evolve? Method For Change" (2022) commercial still© Method Studios New YorkMethod Studios New York “Must I Evolve? Method For Change” 2022Dir. Jonathan Alric) · Uncommon

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Questions

Who directed the John Lewis “Where Love Lives” commercial?

Jonathan Alric) directed it, produced by Iconoclast, for the agency Saatchi & Saatchi.

Which agency made John Lewis “Where Love Lives”?

Saatchi & Saatchi created it for John Lewis (2026).

What awards did John Lewis “Where Love Lives” win?

3 awards, including British Arrows 2026 Craft Bronze — Creative Use Of Music, Creative Circle 2026 Bronze Film - TV 61secs or over (single) and Creative Circle 2026 Bronze Film Craft - Use of Existing Music (single).

What is the tagline of John Lewis “Where Love Lives”?

“If you can't find the words, find the gift.”

Sources for the credits and awards

britisharrows.comen.wikipedia.orgcreativecircle.co.ukcreativecircle.co.ukcreativecircle.co.ukclios.com