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John Lewis “Tableau” 2026

John Lewis “Tableau” (2026) is a John Lewis commercial directed by Kim Gehrig for Saatchi & Saatchi, produced by Somesuch. It won 9 awards, including Creative Circle 2026 Gold Film Craft - Production Design Styling/Art Direction (single), British Arrows 2026 Craft Silver — Styling and AICP Show 2026 Honoree Visual Style.

A diverse group of people from different eras are gathered in a field, engaging in various activities, as a plane flies overhead, symbolizing John Lewis's enduring presence through time.

Video: John Lewis on YouTube

Frames

  1. A diverse group of people from different eras are gathered in a field, engaging in various activities, as a plane flies overhead.© John Lewis0:00
  2. John Lewis “Tableau”, shot 1© John Lewis0:12
  3. John Lewis “Tableau”, shot 1© John Lewis0:25
  4. John Lewis “Tableau”, shot 1© John Lewis0:37
  5. John Lewis “Tableau”, shot 1© John Lewis0:50
  6. John Lewis “Tableau”, shot 1© John Lewis1:02
  7. John Lewis “Tableau”, shot 1© John Lewis1:15

Stills © John Lewis. Made by Saatchi & Saatchi, Somesuch and Kim Gehrig.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

John Lewis: Always there, through every era, for everyone.

Tagline: “NEVER KNOWINGLY UNDERSOLD. Est. 1925”

time travelhistorical tableaugenerational diversityproduct integrationmusical narrativecelebration of life

The cut

Length
100 s
One take
100 s in a single shot

What creatives use John Lewis “Tableau” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of John Lewis “Tableau”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A diverse group of people from different eras are gathered in a field, engaging in various activities, as a plane flies overhead.© John LewisJohn Lewis “Tableau”, 0:12© John LewisJohn Lewis “Tableau”, 0:25© John LewisJohn Lewis “Tableau”, 0:37© John Lewis
    Frames from John Lewis “Tableau”

  2. 02How a one-take commercial is built

    100 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A diverse group of people from different eras are gathered in a field, engaging in various activities, as a plane flies overhead.© John LewisJohn Lewis “Tableau”, 0:12© John LewisJohn Lewis “Tableau”, 0:25© John LewisJohn Lewis “Tableau”, 0:37© John LewisJohn Lewis “Tableau”, 0:50© John LewisJohn Lewis “Tableau”, 1:02© John Lewis
    Length: 100 s · One take: 100 s in a single shot

  3. 03Ad ideas: every spot built on a time travel

    Before you present an idea, you need to know who has done it, and how.

    John Lewis “Tableau” is built on a time travel. Search the library by idea to see every spot that uses it.

    Carlsberg “Curious Beginnings”© CarlsbergFTX “Don't Miss Out”© FTXKFC France “KFC Crispy”© KFC FranceAmazon “Pompeii”© Amazon
    Carlsberg · FTX · KFC France · Amazon

More commercials by Kim Gehrig

More from Saatchi & Saatchi

Award-winning retail commercials

Questions

Who directed the John Lewis “Tableau” commercial?

Kim Gehrig directed it, produced by Somesuch, for the agency Saatchi & Saatchi.

Which agency made John Lewis “Tableau”?

Saatchi & Saatchi created it for John Lewis (2026).

What awards did John Lewis “Tableau” win?

9 awards, including Creative Circle 2026 Gold Film Craft - Production Design Styling/Art Direction (single), Creative Circle 2026 Gold Film Craft - Use of Adapted Music (single), British Arrows 2026 Craft Silver — Styling and Creative Circle 2026 Silver Film - TV 61secs or over (single).

What is the tagline of John Lewis “Tableau”?

“NEVER KNOWINGLY UNDERSOLD. Est. 1925”

Sources for the credits and awards

britisharrows.comaicpawards.comcreativecircle.co.ukcreativecircle.co.ukcreativecircle.co.ukawards.ciclopefestival.comawards.ciclopefestival.comThe Workyoutube.comThe WorkThe WorkThe Work