framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

SiriusXM “A Life in Sound” 2024

SiriusXM “A Life in Sound” (2024) is a SiriusXM commercial directed by Kim Gehrig for Uncommon, produced by Somesuch. It won 11 awards, including Cannes Lions 2024 Film Craft Silver, Clio 2025 Silver — Film Craft / Music-Licensed and shots Awards The Americas 2025 Gold — Editing (Above three minutes).

A young girl's journey through life is depicted through her passionate dancing, evolving from childhood joy to adult self-discovery, all set to a powerful soundtrack.

Video: Uncommon Creative Studio on Vimeo

Shot by shot

  1. A young girl with curly hair and two buns walks away from the camera into a dimly lit room with a window, holding a small object.© SiriusXM0:00
  2. A young female dancer with curly hair, wearing a grey tracksuit, practices her moves in a spacious, empty studio with concrete walls.© SiriusXM0:26
  3. A young woman with curly hair, wearing a grey sweatsuit, dances energetically in a large, empty room with windows in the background.© SiriusXM0:35
  4. A young woman with dark, curly hair and a tank top jumps and screams with excitement in a dimly lit, industrial-style room.© SiriusXM0:48
  5. A young woman with curly hair, wearing a tank top, dances energetically in a sparsely furnished room, moving her arms and body to the music.© SiriusXM1:03
  6. A young woman with curly hair, wearing a grey tank top, is seen in a blurry, dynamic shot, possibly exercising indoors.© SiriusXM1:10
  7. A young woman with curly hair, wearing a light blue tank top and grey sweatpants, dances energetically in a spacious, sparsely furnished room with concrete walls and a large window.© SiriusXM1:15
  8. A young woman with curly hair, wearing a gray tank top and sweatpants, kneels on a concrete floor, looking down and holding her chest.© SiriusXM1:33
  9. A female dancer with curly hair, wearing a light grey crop top and sweatpants, performs a contemporary dance routine on a concrete floor with sunlight streaming in.© SiriusXM1:45
  10. A young woman with braided hair, wearing a tank top, dances energetically with her arms raised in a dimly lit room.© SiriusXM2:07
  11. A woman with dreadlocks in a light blue tank top dances, spinning around in a room with soft light and shadows.© SiriusXM2:18
  12. A woman with dreadlocks in a tank top and pants dances gracefully in a dimly lit, empty industrial space, arms outstretched.© SiriusXM2:36

Stills © SiriusXM. Made by Uncommon, Somesuch and Kim Gehrig.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A life's journey through dance, powered by music, in an empty room.

Tagline: “A LIFE IN SOUND”

coming of agepower of musicsolitary dancerempty room as metaphortransformation through artgenerational progression

The cut

Length
185 s
Shots
48
Average shot
3.9 s

What creatives use SiriusXM “A Life in Sound” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of SiriusXM “A Life in Sound”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young girl with curly hair and two buns walks away from the camera into a dimly lit room with a window, holding a small object.© SiriusXMA young female dancer with curly hair, wearing a grey tracksuit, practices her moves in a spacious, empty studio with concrete walls.© SiriusXMA young woman with curly hair, wearing a grey sweatsuit, dances energetically in a large, empty room with windows in the background.© SiriusXMA young woman with dark, curly hair and a tank top jumps and screams with excitement in a dimly lit, industrial-style room.© SiriusXM
    Frames from SiriusXM “A Life in Sound”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of SiriusXM “A Life in Sound” in order, with its length, framing and what happens in it.

    A young girl with curly hair and two buns walks away from the camera into a dimly lit room with a window, holding a small object.© SiriusXMA young female dancer with curly hair, wearing a grey tracksuit, practices her moves in a spacious, empty studio with concrete walls.© SiriusXMA young woman with curly hair, wearing a grey sweatsuit, dances energetically in a large, empty room with windows in the background.© SiriusXMA young woman with dark, curly hair and a tank top jumps and screams with excitement in a dimly lit, industrial-style room.© SiriusXMA young woman with curly hair, wearing a tank top, dances energetically in a sparsely furnished room, moving her arms and body to the music.© SiriusXMA young woman with curly hair, wearing a grey tank top, is seen in a blurry, dynamic shot, possibly exercising indoors.© SiriusXM
    Length: 185 s · Shots: 48 · Average shot: 3.9 s

  3. 03Ad ideas: every spot built on a coming of age

    Before you present an idea, you need to know who has done it, and how.

    SiriusXM “A Life in Sound” is built on a coming of age. Search the library by idea to see every spot that uses it.

    John Lewis “Always A Woman”© John LewisBiogen “Friedreich and I”© BiogenBudweiser “American Icons”© BudweiserLife360 “Coat”© Life360
    John Lewis · Biogen · Budweiser · Life360

More commercials by Kim Gehrig

More from Uncommon

  • Monzo "Money Never Felt Like Monzo" (2025) commercial still© MonzoMonzo “Money Never Felt Like Monzo” 2025Dir. Marie Schuller · UncommonCreative Circle Gold 2025
  • Itv "Breakthrough" (2023) commercial still© ItvItv “Breakthrough” 2023Dir. thirtytwo · UncommonCreative Circle Gold 2023
  • Wwf "Adopt A Better Future" (2020) commercial still© WwfWwf “Adopt A Better Future” 2020Dir. Noah Harris · UncommonKinsale Sharks Silver 2020
  • B&Q "Later Means Never" (2022) commercial still© B&QB&Q “Later Means Never” 2022Dir. Sam Gainsbo · UncommonBritish Arrows Bronze 2022
  • British Airways "An Original British Briefing" (2026) commercial still© British AirwaysBritish Airways “An Original British Briefing” 2026Dir. Jeff Low · Uncommon
  • Rimowa "Never Still" (2026) commercial still© RimowaRimowa “Never Still” 2026Dir. Daniel Wolfe · Uncommon

Award-winning media & entertainment commercials

Questions

Who directed the SiriusXM “A Life in Sound” commercial?

Kim Gehrig directed it, produced by Somesuch, for the agency Uncommon.

Which agency made SiriusXM “A Life in Sound”?

Uncommon created it for SiriusXM (2024).

What awards did SiriusXM “A Life in Sound” win?

11 awards, including Cannes Lions 2024 Film Craft Silver, Clio 2025 Silver — Film Craft / Music-Licensed, Cannes Lions 2024 Film Craft Bronze and shots Awards The Americas 2025 Gold — Editing (Above three minutes).

What is the tagline of SiriusXM “A Life in Sound”?

“A LIFE IN SOUND”

Sources for the credits and awards

en.wikipedia.org2024.liaentries.comaicpawards.comThe WorkThe WorkThe WorkThe Workweb.archive.orgawards.ciclopefestival.comweb.archive.orgclios.comclios.com