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Itv “Breakthrough” 2023

Itv “Breakthrough” (2023) is an Itv commercial directed by thirtytwo for Uncommon, produced by Anonymous Content. It won 5 awards, including Creative Circle 2023 Gold FILM CRAFT - Best Direction (single) and AICP Next 2023 Honoree Web Film.

A father tries to connect with his daughter who is struggling with anxiety, encouraging her to open up and talk about her feelings.

Video: ITV on YouTube

Shot by shot

  1. A middle-aged man with grey hair and stubble sips from a blue mug, looking off-screen in a domestic interior.© Itv0:00
  2. A young blonde girl in a school uniform looks down, then turns her head to the right, as if someone is calling her name.© Itv0:04
  3. Itv “Breakthrough”, shot 7© Itv0:08
  4. A person with painted fingernails holds a smartphone, typing a message on the screen, in a close-up shot.© Itv0:13
  5. A man with short hair and stubble looks down, then up with a slight smile, in a softly lit interior.© Itv0:18
  6. Itv “Breakthrough”, shot 16© Itv0:22
  7. A man with a white beard and purple shirt looks down, then smiles, in an interior setting with blurred bookshelves in the background.© Itv0:26
  8. Itv “Breakthrough”, shot 22© Itv0:33
  9. A closeup shot shows two hands, one resting gently on top of the other, with colorful nail polish and bracelets visible.© Itv0:45
  10. A man's arm and hand, wearing a watch, reaches for a remote control on a blanket, with blurred framed photos in the background.© Itv0:59
  11. A young blonde woman with blue eyes and red lips looks down with a thoughtful expression, her face partially shadowed.© Itv1:06
  12. A teenage girl in school uniform talks to a man on a sofa in a living room, with text overlay about anxiety.© Itv1:17

Stills © Itv. Made by Uncommon, Anonymous Content and thirtytwo.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A father's persistent, gentle encouragement helps his daughter open up about anxiety.

Tagline: “Keep taking the time to break through.”

parent-child bondingteenager struggles with emotionssupportive parentdomestic settingemotional breakthroughsubtle emotional cues

The cut

Length
87 s
Shots
36
Average shot
2.4 s

What creatives use Itv “Breakthrough” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Itv “Breakthrough”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A middle-aged man with grey hair and stubble sips from a blue mug, looking off-screen in a domestic interior.© ItvA young blonde girl in a school uniform looks down, then turns her head to the right, as if someone is calling her name.© ItvItv “Breakthrough”, 0:08© ItvA person with painted fingernails holds a smartphone, typing a message on the screen, in a close-up shot.© Itv
    Frames from Itv “Breakthrough”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Itv “Breakthrough” in order, with its length, framing and what happens in it.

    A middle-aged man with grey hair and stubble sips from a blue mug, looking off-screen in a domestic interior.© ItvA young blonde girl in a school uniform looks down, then turns her head to the right, as if someone is calling her name.© ItvItv “Breakthrough”, 0:08© ItvA person with painted fingernails holds a smartphone, typing a message on the screen, in a close-up shot.© ItvA man with short hair and stubble looks down, then up with a slight smile, in a softly lit interior.© ItvItv “Breakthrough”, 0:22© Itv
    Length: 87 s · Shots: 36 · Average shot: 2.4 s

  3. 03Ad ideas: every spot built on a parent-child bonding

    Before you present an idea, you need to know who has done it, and how.

    Itv “Breakthrough” is built on a parent-child bonding. Search the library by idea to see every spot that uses it.

    Kobo “The Gift of Reading”© KoboITV “The Break Through”© ITVPlátano De Canarias “El regalo”© Plátano De CanariasArgos “The Book of Dreams”© Argos
    Kobo · ITV · Plátano De Canarias · Argos

More commercials by thirtytwo

More from Uncommon

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  • Wwf "Adopt A Better Future" (2020) commercial still© WwfWwf “Adopt A Better Future” 2020Dir. Noah Harris · UncommonKinsale Sharks Silver 2020
  • B&Q "Later Means Never" (2022) commercial still© B&QB&Q “Later Means Never” 2022Dir. Sam Gainsbo · UncommonBritish Arrows Bronze 2022
  • ITV "Drama vs Reality" (2022) commercial still© ITVITV “Drama vs Reality” 2022Dir. Tom Hooper · UncommonBritish Arrows Bronze 2022
  • British Airways "An Original British Briefing" (2026) commercial still© British AirwaysBritish Airways “An Original British Briefing” 2026Dir. Jeff Low · Uncommon

Award-winning media & entertainment commercials

Questions

Who directed the Itv “Breakthrough” commercial?

thirtytwo directed it, produced by Anonymous Content, for the agency Uncommon.

Which agency made Itv “Breakthrough”?

Uncommon created it for Itv (2023).

What awards did Itv “Breakthrough” win?

5 awards, including Creative Circle 2023 Gold FILM CRAFT - Best Direction (single), Creative Circle 2023 Silver FILM - Best Charity/Public Service Film (single), AICP Next 2023 Honoree Web Film and Creative Circle 2023 Bronze FILM - Best VOD/Online Film 61 - 120 secs (single).

What is the tagline of Itv “Breakthrough”?

“Keep taking the time to break through.”

Sources for the credits and awards

aicpawards.comweb.archive.org