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ITV “The Break Through” 2023

ITV “The Break Through” (2023) is an ITV commercial directed by thirtytwo for Uncommon Creative Studio, produced by Anonymous Content. It won 8 awards, including Creative Circle 2023 Gold FILM - Best Charity/Public Service Film (single) and British Arrows 2023 Silver — Best Over 60 And Up To & Including 90 Second.

A father tries to connect with his teenage daughter who is struggling with anxiety, eventually breaking through her emotional barrier.

Video: Uncommon Creative Studio on Vimeo

Shot by shot

  1. A wide shot of a suburban neighborhood with houses and trees in the foreground, and tall apartment buildings in the background under a cloudy sky.© ITV0:00
  2. A blurry, out-of-focus shot from a POV inside a car, looking out a window at a house and green foliage.© ITV0:03
  3. A middle-aged man with grey hair and a beard looks up and smiles, asking "Fancy a cuppa?" in a warm, inviting tone.© ITV0:09
  4. ITV “The Break Through”, shot 12© ITV0:12
  5. A young blonde girl with red lipstick and a gold earring looks up and then down, with a subtle smile, in an interior setting.© ITV0:18
  6. A child's hands with brightly painted fingernails are shown, as they place a white smartphone down on a grey surface.© ITV0:23
  7. ITV “The Break Through”, shot 21© ITV0:28
  8. A middle-aged man with reddish-blonde hair and a beard, wearing a maroon polo shirt, holds a blue mug and looks to the side in an interior setting.© ITV0:33
  9. A young blonde girl in a school uniform looks down with a thoughtful expression, as subtitles appear on screen in an interior setting.© ITV0:44
  10. ITV “The Break Through”, shot 30© ITV0:51
  11. A middle-aged man with blue eyes and a beard looks directly at the camera, wearing a maroon polo shirt in an interior setting.© ITV1:04
  12. A young blonde female student in a blue uniform looks down, then up at the camera with a serious expression in an interior setting.© ITV1:14

Stills © ITV. Made by Uncommon Creative Studio, Anonymous Content and thirtytwo.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A father's persistent, gentle support helps his daughter open up about her anxiety.

Tagline: “Keep taking the time to break through.”

parent-child bondingteenager's struggleemotional breakthroughsupportive parenteveryday settingsubtle emotional cues

The cut

Length
89 s
Shots
38
Average shot
2.3 s

What creatives use ITV “The Break Through” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of ITV “The Break Through”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a suburban neighborhood with houses and trees in the foreground, and tall apartment buildings in the background under a cloudy sky.© ITVA blurry, out-of-focus shot from a POV inside a car, looking out a window at a house and green foliage.© ITVA middle-aged man with grey hair and a beard looks up and smiles, asking "Fancy a cuppa?" in a warm, inviting tone.© ITVITV “The Break Through”, 0:12© ITV
    Frames from ITV “The Break Through”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of ITV “The Break Through” in order, with its length, framing and what happens in it.

    A wide shot of a suburban neighborhood with houses and trees in the foreground, and tall apartment buildings in the background under a cloudy sky.© ITVA blurry, out-of-focus shot from a POV inside a car, looking out a window at a house and green foliage.© ITVA middle-aged man with grey hair and a beard looks up and smiles, asking "Fancy a cuppa?" in a warm, inviting tone.© ITVITV “The Break Through”, 0:12© ITVA young blonde girl with red lipstick and a gold earring looks up and then down, with a subtle smile, in an interior setting.© ITVA child's hands with brightly painted fingernails are shown, as they place a white smartphone down on a grey surface.© ITV
    Length: 89 s · Shots: 38 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a parent-child bonding

    Before you present an idea, you need to know who has done it, and how.

    ITV “The Break Through” is built on a parent-child bonding. Search the library by idea to see every spot that uses it.

    Itv “Breakthrough”© ItvKobo “The Gift of Reading”© KoboPlátano De Canarias “El regalo”© Plátano De CanariasArgos “The Book of Dreams”© Argos
    Itv · Kobo · Plátano De Canarias · Argos

More commercials by thirtytwo

More from Uncommon Creative Studio

Award-winning media & entertainment commercials

Questions

Who directed the ITV “The Break Through” commercial?

thirtytwo directed it, produced by Anonymous Content, for the agency Uncommon Creative Studio.

Which agency made ITV “The Break Through”?

Uncommon Creative Studio created it for ITV (2023).

What awards did ITV “The Break Through” win?

8 awards, including Creative Circle 2023 Gold FILM - Best Charity/Public Service Film (single), Creative Circle 2023 Gold FILM - Best Film for Positive Change (single), British Arrows 2023 Silver — Best Over 60 And Up To & Including 90 Second and British Arrows 2023 Silver — Entertainment & Sports Promotion.

What is the tagline of ITV “The Break Through”?

“Keep taking the time to break through.”

Sources for the credits and awards

britisharrows.comweb.archive.org