framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Formula E “No Turning Back” 2023

Formula E “No Turning Back” (2023) is a Formula E commercial directed by Sam Walker for Uncommon Creative Studio, produced by Pulse Films. It won 6 awards, including Creative Circle 2023 Gold FILM CRAFT - Best Sound Design (single), Clio 2022 Bronze — Film Craft (Music - Original) / Music - Original and British Arrows 2023 Craft Silver — Sound Design.

A Formula E driver races through various surreal and chaotic scenarios, from crashing on the track to escaping a party and battling ancient Romans, all while the world around him seems to be in crisis.

Video: Uncommon Creative Studio on Vimeo

Shot by shot

  1. A close-up shot of a race car driver's helmet, with green, white, and red stripes, as the car speeds forward in a tunnel.© Formula E0:00
  2. A group of diverse race team members, wearing headsets and professional attire, watch multiple screens displaying a Formula E race from inside a tent at night.© Formula E0:09
  3. A green Formula E race car crashes into a barrier on a wet track at night, with sparks and debris flying.© Formula E0:16
  4. A Formula E race car, black and teal, speeds past a track worker waving a red flag at night on a race track.© Formula E0:25
  5. Two race car drivers, one in red and one in black, climb over a metal fence at night, with smoke in the background.© Formula E0:34
  6. A person in a racing suit and helmet struggles to mount a horse in a smoky, neon-lit alleyway at night.© Formula E0:53
  7. A person in a superhero suit jumps over a table in a busy, dimly lit restaurant, surprising diners.© Formula E1:15
  8. A person in a racing suit and helmet is seen from behind, running through a dark, industrial-looking hallway with a bright light source ahead.© Formula E1:27
  9. A Formula E race car driver in full gear, including a helmet, walks through a crowded, dimly lit party, surrounded by people dancing and holding drinks.© Formula E1:47
  10. A race car driver in full gear, including a helmet, runs through a grand hall, pursued by a man in a tuxedo.© Formula E1:54
  11. A white and black Formula E race car speeds around a track at night, with other cars visible in the background.© Formula E2:04
  12. A race car driver in a black suit and helmet runs onto a brightly lit race track at night, seen through a gap in a fence.© Formula E2:34

Stills © Formula E. Made by Uncommon Creative Studio, Pulse Films and Sam Walker.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A Formula E driver literally races through time and chaos to save the world.

Tagline: “CHANGE. ACCELERATED.”

hero's journeyrace against timesurrealismworld in crisisunexpected settingsbreaking the fourth wall

The cut

Length
180 s
Shots
116
Average shot
1.6 s

What creatives use Formula E “No Turning Back” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Formula E “No Turning Back”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A close-up shot of a race car driver's helmet, with green, white, and red stripes, as the car speeds forward in a tunnel.© Formula EA group of diverse race team members, wearing headsets and professional attire, watch multiple screens displaying a Formula E race from inside a tent at night.© Formula EA green Formula E race car crashes into a barrier on a wet track at night, with sparks and debris flying.© Formula EA Formula E race car, black and teal, speeds past a track worker waving a red flag at night on a race track.© Formula E
    Frames from Formula E “No Turning Back”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Formula E “No Turning Back” in order, with its length, framing and what happens in it.

    A close-up shot of a race car driver's helmet, with green, white, and red stripes, as the car speeds forward in a tunnel.© Formula EA group of diverse race team members, wearing headsets and professional attire, watch multiple screens displaying a Formula E race from inside a tent at night.© Formula EA green Formula E race car crashes into a barrier on a wet track at night, with sparks and debris flying.© Formula EA Formula E race car, black and teal, speeds past a track worker waving a red flag at night on a race track.© Formula ETwo race car drivers, one in red and one in black, climb over a metal fence at night, with smoke in the background.© Formula EA person in a racing suit and helmet struggles to mount a horse in a smoky, neon-lit alleyway at night.© Formula E
    Length: 180 s · Shots: 116 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a hero's journey

    Before you present an idea, you need to know who has done it, and how.

    Formula E “No Turning Back” is built on a hero's journey. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiChannel 4 “Meet the Superhumans”© Channel 4Philips Cinema TV “The Gift”© Philips Cinema TVEvian “Waterboy”© Evian
    Aldi · Channel 4 · Philips Cinema TV · Evian

More commercials by Sam Walker

More from Uncommon Creative Studio

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Formula E “No Turning Back” commercial?

Sam Walker directed it, produced by Pulse Films, for the agency Uncommon Creative Studio.

Which agency made Formula E “No Turning Back”?

Uncommon Creative Studio created it for Formula E (2023).

What awards did Formula E “No Turning Back” win?

6 awards, including Creative Circle 2023 Gold FILM CRAFT - Best Sound Design (single), Clio 2022 Bronze — Film Craft (Music - Original) / Music - Original, British Arrows 2023 Craft Silver — Sound Design and Creative Circle 2022 Silver FILM CRAFT - Best VFX (single).

What is the tagline of Formula E “No Turning Back”?

“CHANGE. ACCELERATED.”

Sources for the credits and awards

britisharrows.comweb.archive.orgweb.archive.orgclios.com