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Formula E “Progress is Unstoppable” 2024

Formula E “Progress is Unstoppable” (2024) is a Formula E commercial directed by Sam Walker for Uncommon Creative Studio, produced by Uncommon Creative Studio. It won 2 awards, including British Arrows 2024 Silver — Automotive.

A Formula E race car and its driver are transported by plane, then dropped from the sky to freefall and race across diverse landscapes, symbolizing unstoppable progress.

Video: Formula E on YouTube

Shot by shot

  1. A male Formula E driver in a racing suit is seen from a low angle, getting into his car in a dimly lit garage.© Formula E0:12
  2. A wide shot from inside a cargo plane looking out the back ramp at the sky, with the ramp slowly lowering.© Formula E0:26
  3. A Formula E race car, with glowing red lights, drives away from the camera down the cargo hold of a large transport plane.© Formula E0:33
  4. A Formula E race car, sleek and futuristic, flies through a bright blue sky with scattered white clouds.© Formula E0:43
  5. A close-up shot of a Formula E race car's front wheel and suspension, with the car moving at high speed against a blurred background.© Formula E0:54
  6. A Formula E race car, black and green, speeds forward on a track, with the camera positioned directly in front of it.© Formula E1:00
  7. A Formula E race car flips through the air against a blue sky, then falls towards a vast, dark landscape.© Formula E1:04
  8. A blurry, abstract shot of a Formula E race car's side, with motion blur suggesting high speed, on a race track.© Formula E1:14
  9. A Formula E race car driver in a blue helmet and black racing suit is seen from the side, driving on a track under a clear sky.© Formula E1:20
  10. A Formula E race car and a skydiver freefall together through the sky, with vast, barren land visible far below.© Formula E1:31
  11. A Formula E race car, blue and black, flips through the air against a clear blue sky, showcasing its underside.© Formula E1:43
  12. A Formula E race car, black with vibrant pink and green accents, is seen from an overhead perspective, driving on a bright blue background.© Formula E1:50

Stills © Formula E. Made by Uncommon Creative Studio, Uncommon Creative Studio and Sam Walker.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Formula E cars are so advanced, they can literally fly and race anywhere.

Tagline: “PROGRESS IS UNSTOPPABLE”

impossible featjourney to destinationextreme sportssymbolic animal releasefuturistic technologydefying gravity

The cut

Length
120 s
Shots
61
Average shot
2.0 s
Format
cgi

What creatives use Formula E “Progress is Unstoppable” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Formula E “Progress is Unstoppable”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male Formula E driver in a racing suit is seen from a low angle, getting into his car in a dimly lit garage.© Formula EA wide shot from inside a cargo plane looking out the back ramp at the sky, with the ramp slowly lowering.© Formula EA Formula E race car, with glowing red lights, drives away from the camera down the cargo hold of a large transport plane.© Formula EA Formula E race car, sleek and futuristic, flies through a bright blue sky with scattered white clouds.© Formula E
    Frames from Formula E “Progress is Unstoppable”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Formula E “Progress is Unstoppable” in order, with its length, framing and what happens in it.

    A male Formula E driver in a racing suit is seen from a low angle, getting into his car in a dimly lit garage.© Formula EA wide shot from inside a cargo plane looking out the back ramp at the sky, with the ramp slowly lowering.© Formula EA Formula E race car, with glowing red lights, drives away from the camera down the cargo hold of a large transport plane.© Formula EA Formula E race car, sleek and futuristic, flies through a bright blue sky with scattered white clouds.© Formula EA close-up shot of a Formula E race car's front wheel and suspension, with the car moving at high speed against a blurred background.© Formula EA Formula E race car, black and green, speeds forward on a track, with the camera positioned directly in front of it.© Formula E
    Length: 120 s · Shots: 61 · Average shot: 2.0 s · Format: cgi

  3. 03Ad ideas: every spot built on a impossible feat

    Before you present an idea, you need to know who has done it, and how.

    Formula E “Progress is Unstoppable” is built on a impossible feat. Search the library by idea to see every spot that uses it.

    Nike “I Got It”© NikeAdidas “The Intruder”© AdidasLufthansa “Allegris - Business Call - Dirk Nowitzki”© LufthansaVirgin Money “VFX Breakdown”© Virgin Money
    Nike · Adidas · Lufthansa · Virgin Money

More commercials by Sam Walker

More from Uncommon Creative Studio

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  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Formula E “Progress is Unstoppable” commercial?

Sam Walker directed it, produced by Uncommon Creative Studio, for the agency Uncommon Creative Studio.

Which agency made Formula E “Progress is Unstoppable”?

Uncommon Creative Studio created it for Formula E (2024).

What awards did Formula E “Progress is Unstoppable” win?

2 awards, including British Arrows 2024 Silver — Automotive and British Arrows 2024 Bronze — Entertainment & Sport Promotions.

What is the tagline of Formula E “Progress is Unstoppable”?

“PROGRESS IS UNSTOPPABLE”

Sources for the credits and awards

britisharrows.com