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The Ordinary “The Periodic Fable” 2026

The Ordinary “The Periodic Fable” (2026) is a The Ordinary commercial directed by Olivia De Camps for Uncommon Creative Studio, produced by Smuggler. It won 10 awards, including Creative Circle 2026 Gold Film - Direct Film (single), ANDY Awards 2026 Gold ANDY — CRAFT and One Show 2026 Bronze Pencil — Film & Video.

In a sterile, futuristic lab, people in white coats undergo bizarre beauty treatments, revealing the brand's scientific approach to skincare.

Video: Uncommon Creative Studio on Vimeo

Shot by shot

  1. A group of diverse people in white lab coats sit at individual desks in a sterile, white room, performing synchronized hand movements.© The Ordinary0:01
  2. A group of people in white lab coats are seen in a sterile, white room, some with clear masks on their faces, others with silver masks, as they perform synchronized movements.© The Ordinary0:08
  3. A woman with pale skin and gray hair, wearing a white lab coat, adjusts a futuristic device on her face in a sterile, white room.© The Ordinary0:13
  4. A group of people in white lab coats and masks sit at individual desks in a sterile, white room, looking forward.© The Ordinary0:18
  5. A group of women in white lab coats sit at individual desks, applying face masks in a sterile, futuristic room.© The Ordinary0:21
  6. A woman with dark hair and white dots on her face looks directly at the camera, wearing a white collared shirt in a studio.© The Ordinary0:24
  7. A person with short hair and a white lab coat adjusts a pink facial device with a nose clip in a sterile, white room.© The Ordinary0:26
  8. A person with a silver-painted face is being touched by hands in white lab coats, creating a surreal and unsettling image.© The Ordinary0:28
  9. A woman with a bald cap and a clear plastic film on her face looks directly at the camera, pulling the film off her head in a sterile, white room.© The Ordinary0:31
  10. A bald woman in a white lab coat peels a clear mask from her face, looking directly at the camera in a sterile, futuristic lab.© The Ordinary0:33
  11. A man with grey hair and a white lab coat holds a large piece of ice to his chest, looking distressed in a sterile, white room.© The Ordinary0:35
  12. A group of diverse people in white lab coats stand behind individual white desks in a sterile, all-white room with bright overhead lights.© The Ordinary0:37

Stills © The Ordinary. Made by Uncommon Creative Studio, Smuggler and Olivia De Camps.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A dystopian beauty lab where people undergo extreme, synchronized skincare rituals.

Tagline: “See The Periodic Fable at theordinary.com”

dystopian settingfuturistic beauty treatmentssynchronized movementsscientific aestheticunsettling atmospherereveal of the truth

The cut

Length
62 s
Shots
37
Average shot
1.7 s

What creatives use The Ordinary “The Periodic Fable” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of The Ordinary “The Periodic Fable”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A group of diverse people in white lab coats sit at individual desks in a sterile, white room, performing synchronized hand movements.© The OrdinaryA group of people in white lab coats are seen in a sterile, white room, some with clear masks on their faces, others with silver masks, as they perform synchronized movements.© The OrdinaryA woman with pale skin and gray hair, wearing a white lab coat, adjusts a futuristic device on her face in a sterile, white room.© The OrdinaryA group of people in white lab coats and masks sit at individual desks in a sterile, white room, looking forward.© The Ordinary
    Frames from The Ordinary “The Periodic Fable”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of The Ordinary “The Periodic Fable” in order, with its length, framing and what happens in it.

    A group of diverse people in white lab coats sit at individual desks in a sterile, white room, performing synchronized hand movements.© The OrdinaryA group of people in white lab coats are seen in a sterile, white room, some with clear masks on their faces, others with silver masks, as they perform synchronized movements.© The OrdinaryA woman with pale skin and gray hair, wearing a white lab coat, adjusts a futuristic device on her face in a sterile, white room.© The OrdinaryA group of people in white lab coats and masks sit at individual desks in a sterile, white room, looking forward.© The OrdinaryA group of women in white lab coats sit at individual desks, applying face masks in a sterile, futuristic room.© The OrdinaryA woman with dark hair and white dots on her face looks directly at the camera, wearing a white collared shirt in a studio.© The Ordinary
    Length: 62 s · Shots: 37 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a dystopian setting

    Before you present an idea, you need to know who has done it, and how.

    The Ordinary “The Periodic Fable” is built on a dystopian setting. Search the library by idea to see every spot that uses it.

    Brawl Stars (Supercell) “Starr Park”© Brawl Stars (Supercell)Philips Cinema TV “The Gift”© Philips Cinema TVCoinbase “Everything Is Fine”© CoinbaseApple “Data Auction”© Apple
    Brawl Stars (Supercell) · Philips Cinema TV · Coinbase · Apple

More commercials by Olivia De Camps

  • Grey "Mary Kay - Beauty is more beautiful shared" (2026) commercial still© GreyGrey “Mary Kay - Beauty is more beautiful shared” 2026Dir. Olivia De Camps · Grey Advertising
  • F&F "Whatever You’re Dealt" (2026) commercial still© F&FF&F “Whatever You’re Dealt” 2026Dir. Olivia De Camps · BBH
  • Homesense "Pillows" (2026) commercial still© HomesenseHomesense “Pillows” 2026Dir. Olivia De Camps · FIG

More from Uncommon Creative Studio

Award-winning beauty & personal care commercials

Questions

Who directed the The Ordinary “The Periodic Fable” commercial?

Olivia De Camps directed it, produced by Smuggler, for the agency Uncommon Creative Studio.

Which agency made The Ordinary “The Periodic Fable”?

Uncommon Creative Studio created it for The Ordinary (2026).

What awards did The Ordinary “The Periodic Fable” win?

10 awards, including Creative Circle 2026 Gold Film - Direct Film (single), Creative Circle 2026 Gold Film - Film for Positive Change (single), Creative Circle 2026 Gold Film - Online Film 1 - 2 minutes (single) and ANDY Awards 2026 Gold ANDY — CRAFT.

What is the tagline of The Ordinary “The Periodic Fable”?

“See The Periodic Fable at theordinary.com”

Sources for the credits and awards

britisharrows.comcreativecircle.co.ukcreativecircle.co.ukcreativecircle.co.ukcreativecircle.co.ukcreativereview.co.ukoneclub.orgoneclub.orgoneclub.orgAdForumclios.comdandad.org