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British Gas “The Things” 2026

British Gas “The Things” (2026) is a British Gas commercial directed by thirtytwo for VCCP, produced by Academy. It won one award: Creative Circle 2026 Silver Animation - Characters & Creatures (campaign).

A family of fluffy blue monsters navigates daily life, highlighting British Gas's commitment to fair deals for all customers.

Video: British Gas on YouTube

Shot by shot

  1. A fluffy blue monster with glasses on its head and chest looks around a dimly lit room.© British Gas0:00
  2. Two blue, furry monsters, one large and one small, with glasses, are in a living room, with the smaller monster riding on the back of the larger one.© British Gas0:02
  3. A small, fluffy blue creature with big eyes peeks from behind a sofa in a living room, looking curious.© British Gas0:03
  4. A large, fluffy blue monster with glasses on its head looks around a living room, with a smaller blue monster peeking over its shoulder.© British Gas0:04
  5. A small, round, fluffy blue creature with glasses walks towards a larger, similar creature, then snuggles into its side in a cozy interior.© British Gas0:06
  6. A small, fluffy blue creature with large glasses peeks over a wooden table in a blurry kitchen setting.© British Gas0:09
  7. Two blue furry creatures, one with glasses, sit at a wooden table looking at plates of fish sticks and peas.© British Gas0:11
  8. Three fluffy blue creatures, two with their backs to the camera, sit at a kitchen table, while the third, with large eyes and pink ear muffs, looks around.© British Gas0:14
  9. A furry blue creature with a pink collar stands at a stove in a kitchen, flipping food with a spatula.© British Gas0:15
  10. A blue furry creature with headphones sits at a kitchen table, looking down at something, with two other furry creatures partially visible in the foreground.© British Gas0:16
  11. Two blue, furry, animated creatures with big eyes sit at a wooden table, each with a plate of fish sticks and peas, in a cozy home.© British Gas0:18
  12. Two fluffy blue monsters, one with glasses, are snuggled together on a sofa, reading a book in a cozy living room at night.© British Gas0:20

Stills © British Gas. Made by VCCP, Academy and thirtytwo.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Cute monsters illustrate fair treatment for existing and new customers.

Tagline: “Taking care of things”

anthropomorphic charactersfamily life depictedcharming creatureseveryday situationsvisual metaphor

The cut

Length
30 s
Shots
16
Average shot
1.9 s
Format
mixed

What creatives use British Gas “The Things” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of British Gas “The Things”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A fluffy blue monster with glasses on its head and chest looks around a dimly lit room.© British GasTwo blue, furry monsters, one large and one small, with glasses, are in a living room, with the smaller monster riding on the back of the larger one.© British GasA small, fluffy blue creature with big eyes peeks from behind a sofa in a living room, looking curious.© British GasA large, fluffy blue monster with glasses on its head looks around a living room, with a smaller blue monster peeking over its shoulder.© British Gas
    Frames from British Gas “The Things”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of British Gas “The Things” in order, with its length, framing and what happens in it.

    A fluffy blue monster with glasses on its head and chest looks around a dimly lit room.© British GasTwo blue, furry monsters, one large and one small, with glasses, are in a living room, with the smaller monster riding on the back of the larger one.© British GasA small, fluffy blue creature with big eyes peeks from behind a sofa in a living room, looking curious.© British GasA large, fluffy blue monster with glasses on its head looks around a living room, with a smaller blue monster peeking over its shoulder.© British GasA small, round, fluffy blue creature with glasses walks towards a larger, similar creature, then snuggles into its side in a cozy interior.© British GasA small, fluffy blue creature with large glasses peeks over a wooden table in a blurry kitchen setting.© British Gas
    Length: 30 s · Shots: 16 · Average shot: 1.9 s · Format: mixed

  3. 03Ad ideas: every spot built on a anthropomorphic characters

    Before you present an idea, you need to know who has done it, and how.

    British Gas “The Things” is built on a anthropomorphic characters. Search the library by idea to see every spot that uses it.

    Aldi “Like Brands”© AldiTopgolf “Magic of Topgolf”© TopgolfIKEA “The Little Robot”© IKEAMcDonald's “Emoticon city”© McDonald's
    Aldi · Topgolf · IKEA · McDonald's

More commercials by thirtytwo

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  • Mondelēz "Made to Share" (2026) commercial still© MondelēzMondelēz “Made to Share” 2026Dir. Zak Razvi · VCCPBritish Arrows Gold 2026
  • Co-op "Owned By You,Right By You" (2025) commercial still© Co-opCo-op “Owned By You,Right By You” 2025Dir. Sam Gainsborough · VCCPBritish Arrows Gold 2025
  • Kwik Fit "Reasons to Drive Away Happy Every Time" (2025) commercial still© Kwik FitKwik Fit “Reasons to Drive Away Happy Every Time” 2025Dir. Harold Einstein · VCCPBritish Arrows Gold 2025
  • O2 "Daisy vs Scammers" (2025) commercial still© O2O2 “Daisy vs Scammers” 2025Dir. Matt Carter · VCCPBritish Arrows Gold 2025

Award-winning home commercials

Questions

Who directed the British Gas “The Things” commercial?

thirtytwo directed it, produced by Academy, for the agency VCCP.

Which agency made British Gas “The Things”?

VCCP created it for British Gas (2026).

What awards did British Gas “The Things” win?

1 awards, including Creative Circle 2026 Silver Animation - Characters & Creatures (campaign).

What is the tagline of British Gas “The Things”?

“Taking care of things”

Sources for the credits and awards

creativecircle.co.uk