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Star Cement “Har Ghar Mein Star - Lovelina Borgohain” 2026

Star Cement “Har Ghar Mein Star - Lovelina Borgohain” (2026) is a Star Cement commercial directed by Gaurav Gupta for VML, produced by Hogarth. It won 2 awards, including shots Awards Asia Pacific 2025 Gold — Use of Music (Original Composition) and Clio 2026 Bronze — Film Craft / Music-Original.

This ad for Star Cement features boxer Lovelina Borgohain, highlighting her journey from a determined young girl to a celebrated athlete, drawing parallels between her resilience and the strength of the cement.

Video: Star Cement on YouTube

Shot by shot

  1. A field of purple flowers with dew drops on them, with a mountain range in the background at dawn.© Star Cement0:00
  2. A female boxer with braided hair, wearing a purple tank top and black hand wraps, trains in a boxing ring in a dimly lit gym.© Star Cement0:06
  3. A CG stylized shot shows a green plant with a red flower growing between two large rocks, with a cloudy sky in the background.© Star Cement0:16
  4. A female boxer in a black tank top trains by punching sand in a wooden box in a dimly lit gym.© Star Cement0:21
  5. A close-up shot of a delicate purple flower stem, with a blurred background of dark clouds, as it sways gently in the wind.© Star Cement0:26
  6. A wide shot of a rocky landscape with a cloudy sky, as the camera slowly pans right, revealing more of the rugged terrain.© Star Cement0:31
  7. A young girl with dark hair pulled back looks directly at the camera with a neutral expression in a dimly lit room.© Star Cement0:43
  8. A female boxer, Lovelina Borgohain, with braided hair and a sweaty face, looks intently to the side in a dimly lit boxing gym.© Star Cement0:48
  9. A close-up shot shows a yellow-orange object, possibly a piece of fruit or vegetable, covered in small white particles, against a dark, blurry background with more small, light-colored objects.© Star Cement1:07
  10. A blurry shot of a young male boxer with dark hair, wearing a dark top, training with weights in an interior setting.© Star Cement1:16
  11. A close-up shot of a vibrant purple orchid with intricate patterns on its petals, surrounded by soft green foliage, in a natural setting.© Star Cement1:22
  12. A person in a denim jacket with yellow floral embroidery writes on a green chalkboard, seen from behind in a medium shot.© Star Cement1:35

Stills © Star Cement. Made by VML, Hogarth and Gaurav Gupta.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Lovelina Borgohain's journey mirrors cement's strength: rising from challenges, never breaking.

Tagline: “FIGHT LIKE A FLOWER. RISE LIKE A STAR.”

underdog storytraining montageflashbacks to childhoodsymbolic imagery (flowers/roots)inspirational messagecelebrity endorsement

The cut

Length
106 s
Shots
112
Average shot
0.9 s

What creatives use Star Cement “Har Ghar Mein Star - Lovelina Borgohain” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Star Cement “Har Ghar Mein Star - Lovelina Borgohain”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A field of purple flowers with dew drops on them, with a mountain range in the background at dawn.© Star CementA female boxer with braided hair, wearing a purple tank top and black hand wraps, trains in a boxing ring in a dimly lit gym.© Star CementA CG stylized shot shows a green plant with a red flower growing between two large rocks, with a cloudy sky in the background.© Star CementA female boxer in a black tank top trains by punching sand in a wooden box in a dimly lit gym.© Star Cement
    Frames from Star Cement “Har Ghar Mein Star - Lovelina Borgohain”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Star Cement “Har Ghar Mein Star - Lovelina Borgohain” in order, with its length, framing and what happens in it.

    A field of purple flowers with dew drops on them, with a mountain range in the background at dawn.© Star CementA female boxer with braided hair, wearing a purple tank top and black hand wraps, trains in a boxing ring in a dimly lit gym.© Star CementA CG stylized shot shows a green plant with a red flower growing between two large rocks, with a cloudy sky in the background.© Star CementA female boxer in a black tank top trains by punching sand in a wooden box in a dimly lit gym.© Star CementA close-up shot of a delicate purple flower stem, with a blurred background of dark clouds, as it sways gently in the wind.© Star CementA wide shot of a rocky landscape with a cloudy sky, as the camera slowly pans right, revealing more of the rugged terrain.© Star Cement
    Length: 106 s · Shots: 112 · Average shot: 0.9 s

  3. 03Ad ideas: every spot built on a underdog story

    Before you present an idea, you need to know who has done it, and how.

    Star Cement “Har Ghar Mein Star - Lovelina Borgohain” is built on a underdog story. Search the library by idea to see every spot that uses it.

    Chrysler “Born of Fire”© ChryslerGatorade “Replay”© GatoradeEpuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentPeugeot “The Sculptor”© Peugeot
    Chrysler · Gatorade · Epuron / German Ministry for the Environment · Peugeot

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  • IKEA "Awake" (2026) commercial still© IKEAIKEA “Awake” 2026Dir. Jakob Marky · TRYEpica Gold 2025
  • Bugaboo "Designed For The Future" (2025) commercial still© BugabooBugaboo “Designed For The Future” 2025Dir. Alex Takács · CinCreative Circle Gold 2025
  • Andrex "Get Comfortable" (2025) commercial still© AndrexAndrex “Get Comfortable” 2025Dir. Andreas Nilsson · FCBIPA Effectiveness Awards Gold 2026
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Questions

Who directed the Star Cement “Har Ghar Mein Star - Lovelina Borgohain” commercial?

Gaurav Gupta directed it, produced by Hogarth, for the agency VML.

Which agency made Star Cement “Har Ghar Mein Star - Lovelina Borgohain”?

VML created it for Star Cement (2026).

What awards did Star Cement “Har Ghar Mein Star - Lovelina Borgohain” win?

2 awards, including shots Awards Asia Pacific 2025 Gold — Use of Music (Original Composition) and Clio 2026 Bronze — Film Craft / Music-Original.

What is the tagline of Star Cement “Har Ghar Mein Star - Lovelina Borgohain”?

“FIGHT LIKE A FLOWER. RISE LIKE A STAR.”

Sources for the credits and awards

clios.comshotsdandad.org