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Exide “The Moving Canvas” 2024

Exide “The Moving Canvas” (2024) is an Exide commercial directed by Vivek Dubey for VML, produced by Sureshot productions. It won 2 awards, including AdFest 2024 Gold Lotus Film Craft — Original Music Score and Spikes Asia 2024 Gold Film Craft B03: Sound Design.

This animated commercial for Exide batteries showcases the vibrant and diverse culture of India through various traditional art styles, depicting people and vehicles moving across the country.

Video: Exide Care on YouTube

Shot by shot

  1. An animated owl perches on a red billboard with the word "EXIDE" written on it, under two streetlights at night.© Exide0:00
  2. A colorful, stylized animated truck, adorned with traditional patterns and carrying a load of hay, drives across a vibrant pink and yellow background.© Exide0:06
  3. An animated yellow car with intricate patterns and plants on its roof drives across a pink background with two people inside.© Exide0:11
  4. A group of animated people, some seated and some standing, are riding inside a colorful bus, with windows showing a city street outside.© Exide0:15
  5. Two animated men, one with a red turban driving a truck, and another in a white tank top, are seen through the windshield.© Exide0:19
  6. A stylized animated male traffic police officer with a red face and sunglasses blows a whistle, with an "EXIDE" branded chair behind him.© Exide0:27
  7. A stylized, symmetrical drawing of black roads with white dashed lines, surrounded by red, green, and yellow shapes, with a small yellow truck driving on a road.© Exide0:38
  8. An animated, colorful, stylized overhead view shows a person's hands on a steering wheel, with roads and vehicles winding through a city and landscape.© Exide0:45
  9. A grid of colorful, circular badges with folk-art style illustrations of various vehicles and people, against a textured white background.© Exide0:56
  10. An animated man with a mustache, wearing a patterned shirt, drives a blue car with a green tree visible outside the window.© Exide1:09
  11. An animated, stylized Exide car battery is shown on a yellow background with black line art resembling roads and city blocks.© Exide1:21
  12. A stylized animation shows a red truck driving past three ornate windows, then the camera pans to the right, revealing a detailed window with stained glass.© Exide1:37

Stills © Exide. Made by VML, Sureshot productions and Vivek Dubey.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

India's diverse art styles illustrate the country's movement powered by Exide.

Tagline: “India Moves On. Exide.”

cultural mosaicjourney motifartistic transformationeveryday heroesvisual storytellingnational pride

The cut

Length
127 s
Shots
85
Average shot
1.5 s
Format
animation 2d

What creatives use Exide “The Moving Canvas” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Exide “The Moving Canvas”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An animated owl perches on a red billboard with the word "EXIDE" written on it, under two streetlights at night.© ExideA colorful, stylized animated truck, adorned with traditional patterns and carrying a load of hay, drives across a vibrant pink and yellow background.© ExideAn animated yellow car with intricate patterns and plants on its roof drives across a pink background with two people inside.© ExideA group of animated people, some seated and some standing, are riding inside a colorful bus, with windows showing a city street outside.© Exide
    Frames from Exide “The Moving Canvas”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Exide “The Moving Canvas” in order, with its length, framing and what happens in it.

    An animated owl perches on a red billboard with the word "EXIDE" written on it, under two streetlights at night.© ExideA colorful, stylized animated truck, adorned with traditional patterns and carrying a load of hay, drives across a vibrant pink and yellow background.© ExideAn animated yellow car with intricate patterns and plants on its roof drives across a pink background with two people inside.© ExideA group of animated people, some seated and some standing, are riding inside a colorful bus, with windows showing a city street outside.© ExideTwo animated men, one with a red turban driving a truck, and another in a white tank top, are seen through the windshield.© ExideA stylized animated male traffic police officer with a red face and sunglasses blows a whistle, with an "EXIDE" branded chair behind him.© Exide
    Length: 127 s · Shots: 85 · Average shot: 1.5 s · Format: animation 2d

  3. 03Ad ideas: every spot built on a cultural mosaic

    Before you present an idea, you need to know who has done it, and how.

    Exide “The Moving Canvas” is built on a cultural mosaic. Search the library by idea to see every spot that uses it.

    Bonamaze “NYC! Sound (Back) On”© BonamazeLoto-Québec “Loto Qc Quebec - Moj A Domicile”© Loto-QuébecSRG SSR “Solidarity”© SRG SSRToronto Tempo “The Tempo of Toronto”© Toronto Tempo
    Bonamaze · Loto-Québec · SRG SSR · Toronto Tempo

More from VML

Award-winning auto commercials

Questions

Who directed the Exide “The Moving Canvas” commercial?

Vivek Dubey directed it, produced by Sureshot productions, for the agency VML.

Which agency made Exide “The Moving Canvas”?

VML created it for Exide (2024).

What awards did Exide “The Moving Canvas” win?

2 awards, including AdFest 2024 Gold Lotus Film Craft — Original Music Score and Spikes Asia 2024 Gold Film Craft B03: Sound Design.

What is the tagline of Exide “The Moving Canvas”?

“India Moves On. Exide.”

Sources for the credits and awards

The Workarchive.adfest.com