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Co-op “Owned By You,Right By You” 2025

Co-op “Owned By You,Right By You” (2025) is a Co-op commercial directed by Sam Gainsborough for VCCP, produced by Blinkink. It won 6 awards, including British Arrows 2025 Craft Gold — Animation: 2D & Stop Motion, Creative Circle 2025 Gold Animation - Lens Based Animation : SINGLE and LIA 2025 Silver — Production & Post-Production / 2D Animation.

A receipt printer illustrates the Co-op's values, from fair prices and British meat to community investment and worker protection, culminating in the brand's reveal.

Video: Co-op on YouTube

Frames

  1. A receipt printer prints out a long receipt with text and illustrations that animate and change as the camera moves along the receipt.© Co-op0:00
  2. Co-op “Owned By You,Right By You”, shot 1© Co-op0:08
  3. Co-op “Owned By You,Right By You”, shot 1© Co-op0:16
  4. Co-op “Owned By You,Right By You”, shot 1© Co-op0:24
  5. A black and white animated man with a bald head and angry expression points his finger at a woman, as the camera zooms in on his face.© Co-op0:32
  6. A piece of paper with a black and white drawing of a man's face with a distressed expression is being shredded by a paper shredder.© Co-op0:35
  7. A receipt printer prints a long receipt that shows a drawing of a street with people and buildings, then the camera pulls back to reveal the full drawing.© Co-op0:37
  8. A receipt printer prints out text, then the Co-op logo and tagline, against a plain grey background.© Co-op0:46

Stills © Co-op. Made by VCCP, Blinkink and Sam Gainsborough.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A receipt printer visually demonstrates Co-op's ethical business practices.

Tagline: “Owned by you. Right by you.”

animated textvisual metaphorproblem-solutiontransformative imagerycall to actionbrand as solution

The cut

Length
57 s
Shots
5
Average shot
11.5 s
Format
motion graphics

What creatives use Co-op “Owned By You,Right By You” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Co-op “Owned By You,Right By You”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A receipt printer prints out a long receipt with text and illustrations that animate and change as the camera moves along the receipt.© Co-opCo-op “Owned By You,Right By You”, 0:08© Co-opCo-op “Owned By You,Right By You”, 0:16© Co-opCo-op “Owned By You,Right By You”, 0:24© Co-op
    Frames from Co-op “Owned By You,Right By You”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Co-op “Owned By You,Right By You” in order, with its length, framing and what happens in it.

    A receipt printer prints out a long receipt with text and illustrations that animate and change as the camera moves along the receipt.© Co-opCo-op “Owned By You,Right By You”, 0:08© Co-opCo-op “Owned By You,Right By You”, 0:16© Co-opCo-op “Owned By You,Right By You”, 0:24© Co-opA black and white animated man with a bald head and angry expression points his finger at a woman, as the camera zooms in on his face.© Co-opA piece of paper with a black and white drawing of a man's face with a distressed expression is being shredded by a paper shredder.© Co-op
    Length: 57 s · Shots: 5 · Average shot: 11.5 s · Format: motion graphics

  3. 03Ad ideas: every spot built on a animated text

    Before you present an idea, you need to know who has done it, and how.

    Co-op “Owned By You,Right By You” is built on a animated text. Search the library by idea to see every spot that uses it.

    Rspca “For Every Kind”© RspcaJM Smucker “Hostess - Speakie Snackie Hey Cupcake”© JM SmuckerBurger King “Big King”© Burger KingDunkin' “The Biggest Deal”© Dunkin'
    Rspca · JM Smucker · Burger King · Dunkin'

More commercials by Sam Gainsborough

  • BBC "Square Eyed Boy" (2024) commercial still© BBCBBC “Square Eyed Boy” 2024Dir. Sam Gainsborough · BBC CreativeBritish Arrows Silver 2024
  • Paris 2024 "100 Days to Go - Welcome to the Paralympics" (2024) commercial still© Paris 2024Paris 2024 “100 Days to Go - Welcome to the Paralympics” 2024Dir. Sam Gainsborough · adam&eve\TBWA
  • International Paralympic Committee "We All Stand Together" (2024) commercial still© International Paralympic CommitteeInternational Paralympic Committee “We All Stand Together” 2024Dir. Sam Gainsborough · adam&eve\TBWA
  • Vienna Tourist Board "150th anniversary of the Vienna Central Cemetery" (2024) commercial still© Vienna Tourist BoardVienna Tourist Board “150th anniversary of the Vienna Central Cemetery” 2024Dir. Sam Gainsborough
  • Tate Britain "Reimagined Visions" (2024) commercial still© Tate BritainTate Britain “Reimagined Visions” 2024Dir. Sam Gainsborough

More from VCCP

  • Mondelez - Cadbury UK "Bus" (2022) commercial still© Mondelez - Cadbury UKMondelez - Cadbury UK “Bus” 2022Dir. Frédéric Planchon · VCCPIPA Effectiveness Awards Grand Prix 2022
  • Cadbury "Mum's Birthday" (2022) commercial still© CadburyCadbury “Mum's Birthday” 2022VCCPIPA Effectiveness Awards Grand Prix 2022
  • Mondelēz "Made to Share" (2026) commercial still© MondelēzMondelēz “Made to Share” 2026Dir. Zak Razvi · VCCPBritish Arrows Gold 2026
  • Kwik Fit "Reasons to Drive Away Happy Every Time" (2025) commercial still© Kwik FitKwik Fit “Reasons to Drive Away Happy Every Time” 2025Dir. Harold Einstein · VCCPBritish Arrows Gold 2025
  • O2 "Daisy vs Scammers" (2025) commercial still© O2O2 “Daisy vs Scammers” 2025Dir. Matt Carter · VCCPBritish Arrows Gold 2025
  • Virgin Media "Whizzer" (2024) commercial still© Virgin MediaVirgin Media “Whizzer” 2024Dir. Andreas Nilsson · VCCPDGA Awards 2024

Award-winning retail commercials

Questions

Who directed the Co-op “Owned By You,Right By You” commercial?

Sam Gainsborough directed it, produced by Blinkink, for the agency VCCP.

Which agency made Co-op “Owned By You,Right By You”?

VCCP created it for Co-op (2025).

What awards did Co-op “Owned By You,Right By You” win?

6 awards, including British Arrows 2025 Craft Gold — Animation: 2D & Stop Motion, Creative Circle 2025 Gold Animation - Lens Based Animation : SINGLE, Creative Circle 2025 Gold Animation - Motion Design : SINGLE and Creative Circle 2025 Gold Animation - Story/Idea : SINGLE.

What is the tagline of Co-op “Owned By You,Right By You”?

“Owned by you. Right by you.”

Sources for the credits and awards

britisharrows.com2025.liaentries.comcreativecircle.co.ukclios.comdandad.org2025.liaentries.com