framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Natura “A casa de perfumaria do Brasil” 2017

Natura “A casa de perfumaria do Brasil” (2017) is a Natura commercial directed by Ian Ruschel for DPZ, produced by Iconoclast. It won 3 awards, including El Ojo de Iberoamérica 2017 Gold Producción Audiovisual – PA1 – Fotografía.

This ad for Natura perfumes celebrates Brazilian culture and the joy of self-expression through vibrant scenes of people dancing, celebrating, and connecting with nature, all while highlighting the brand's diverse fragrances.

Video: naturabroficial on YouTube

Shot by shot

  1. A person's bare feet walk on a wet beach at dusk, with the Natura logo superimposed over the scene.© Natura0:00
  2. A woman with dark skin and a blue headwrap with gold jewelry looks directly at the camera as the shot comes into focus.© Natura0:01
  3. A person's bare feet walk on a wooden floor, leaving a trail of green leaves behind them in a dimly lit room.© Natura0:10
  4. A young person with dreadlocks, wearing a pink shirt and jeans, runs down a narrow alleyway with colorful buildings and laundry hanging overhead.© Natura0:14
  5. A silhouetted woman with arms raised dances in a doorway, with bright light and mist behind her, in a vibrant, plant-filled interior.© Natura0:18
  6. A blue perfume bottle with the word "KAIAK" on it is surrounded by splashing water, creating a dynamic and refreshing visual.© Natura0:21
  7. A young woman with long braids, wearing a tank top, is seen from a low angle, shaking her head as water splashes around her against a bright sky.© Natura0:26
  8. A person is silhouetted against a background of sparkling lights, raising their hand as if dancing or celebrating.© Natura0:30
  9. A woman's silhouette is seen against a backdrop of bright, golden sparks, as she raises her arms in a dynamic pose in the dark.© Natura0:36
  10. A shirtless man with curly hair is silhouetted against a background of sparkling lights, dancing at a party.© Natura0:41
  11. Pink and blue powder particles float and swirl around the word "Humor!" written in white on a dark pink background.© Natura0:45
  12. A shirtless man with curly hair dances in silhouette against a backdrop of sparkling golden lights, moving his arms gracefully.© Natura0:49

Stills © Natura. Made by DPZ, Iconoclast and Ian Ruschel.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Celebrate Brazilian joy and diversity through dance, nature, and fragrance.

Tagline: “A Casa de Perfumaria do Brasil”

celebration of culturediverse castdancing in naturesensory experienceproduct as enhancementjoyful expression

The cut

Length
60 s
Shots
48
Average shot
1.3 s

What creatives use Natura “A casa de perfumaria do Brasil” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Natura “A casa de perfumaria do Brasil”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with dark skin and a blue headwrap with gold jewelry looks directly at the camera as the shot comes into focus.© NaturaA person's bare feet walk on a wooden floor, leaving a trail of green leaves behind them in a dimly lit room.© NaturaA young person with dreadlocks, wearing a pink shirt and jeans, runs down a narrow alleyway with colorful buildings and laundry hanging overhead.© NaturaA silhouetted woman with arms raised dances in a doorway, with bright light and mist behind her, in a vibrant, plant-filled interior.© Natura
    Frames from Natura “A casa de perfumaria do Brasil”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Natura “A casa de perfumaria do Brasil” in order, with its length, framing and what happens in it.

    A woman with dark skin and a blue headwrap with gold jewelry looks directly at the camera as the shot comes into focus.© NaturaA person's bare feet walk on a wooden floor, leaving a trail of green leaves behind them in a dimly lit room.© NaturaA young person with dreadlocks, wearing a pink shirt and jeans, runs down a narrow alleyway with colorful buildings and laundry hanging overhead.© NaturaA silhouetted woman with arms raised dances in a doorway, with bright light and mist behind her, in a vibrant, plant-filled interior.© NaturaA blue perfume bottle with the word "KAIAK" on it is surrounded by splashing water, creating a dynamic and refreshing visual.© NaturaA young woman with long braids, wearing a tank top, is seen from a low angle, shaking her head as water splashes around her against a bright sky.© Natura
    Length: 60 s · Shots: 48 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a celebration of culture

    Before you present an idea, you need to know who has done it, and how.

    Natura “A casa de perfumaria do Brasil” is built on a celebration of culture. Search the library by idea to see every spot that uses it.

    NIKE “SHOWED DEM”© NIKEBrahma “Foamy Haircut”© BrahmaBohemia “Passinho x Passista”© BohemiaDon Julio “Tequila - Reposado”© Don Julio
    NIKE · Brahma · Bohemia · Don Julio

More commercials by Ian Ruschel

Award-winning beauty & personal care commercials

Questions

Who directed the Natura “A casa de perfumaria do Brasil” commercial?

Ian Ruschel directed it, produced by Iconoclast, for the agency DPZ.

Which agency made Natura “A casa de perfumaria do Brasil”?

DPZ created it for Natura (2017).

What awards did Natura “A casa de perfumaria do Brasil” win?

3 awards, including El Ojo de Iberoamérica 2017 Gold Producción Audiovisual – PA1 – Fotografía, El Ojo de Iberoamérica 2017 Bronze Producción Audiovisual – PA2 – Dirección de Arte and El Ojo de Iberoamérica 2017 Bronze Producción Audiovisual – PA9 – Dirección.

What is the tagline of Natura “A casa de perfumaria do Brasil”?

“A Casa de Perfumaria do Brasil”

Sources for the credits and awards

elojodeiberoamerica.com