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Mitsubishi “All new Triton” 2025

Mitsubishi “All new Triton” (2025) is a Mitsubishi commercial directed by Ian Ruschel for Africa Creative, produced by Stink. It won 2 awards, including El Ojo de Iberoamérica 2025 Gold Producción Audiovisual.

The Mitsubishi Triton is an all-new pickup truck, designed for adventure and family, with advanced features and powerful performance, enabling you to go beyond limits.

Video: Mitsubishi Motors Philippines on YouTube

Shot by shot

  1. An orange Mitsubishi Triton drives over a dirt road, kicking up dust and revealing the words "THE ALL NEW MITSUBISHI TRITON" carved into the ground.© Mitsubishi0:00
  2. An orange Mitsubishi Triton pickup truck drives through water, with a cutaway revealing its engine, as text highlights its new engine and 2-stage turbo.© Mitsubishi0:07
  3. A man in a red helmet and khaki shirt smiles at the camera while ziplining over a tropical beach and ocean at sunset.© Mitsubishi0:10
  4. A person in a red life vest wakeboarding behind a boat on a sunny day, creating a large wake on the water.© Mitsubishi0:15
  5. A lone figure stands triumphantly on a lush, green mountain peak under a cloudy sky, arms outstretched in victory.© Mitsubishi0:21
  6. A close-up shot of a Mitsubishi Triton's digital dashboard, displaying driving modes and a graphic of the truck.© Mitsubishi0:24
  7. An orange Mitsubishi Triton pickup truck with a surfboard in its bed drives on a dirt road through a lush green jungle under a bright sky.© Mitsubishi0:30
  8. An orange Mitsubishi Triton pickup truck drives towards the camera on a dirt road, with "NEW SAFETY FEATURES" text on the right.© Mitsubishi0:34
  9. A family of four, two adults in the front and two children in the back, are happily driving in a car, with text overlay about the interior.© Mitsubishi0:38
  10. An orange Mitsubishi Triton pickup truck drives towards the camera on a dirt road through a lush green jungle.© Mitsubishi0:42
  11. An orange Mitsubishi Triton pickup truck drives uphill through a dense, green forest, showcasing its off-road capability.© Mitsubishi0:46
  12. A male musician with sunglasses and a sleeveless leather jacket plays an electric guitar while sitting on the back of a pickup truck at sunset.© Mitsubishi0:49

Stills © Mitsubishi. Made by Africa Creative, Stink and Ian Ruschel.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing the all-new Mitsubishi Triton's power, versatility, and family-friendly features.

Tagline: “Drive your Ambition”

adventure lifestyleextreme sportsfamily funproduct features showcaseoff-road drivingmusic performance

The cut

Length
60 s
Shots
40
Average shot
1.5 s

What creatives use Mitsubishi “All new Triton” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Mitsubishi “All new Triton”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An orange Mitsubishi Triton drives over a dirt road, kicking up dust and revealing the words "THE ALL NEW MITSUBISHI TRITON" carved into the ground.© MitsubishiAn orange Mitsubishi Triton pickup truck drives through water, with a cutaway revealing its engine, as text highlights its new engine and 2-stage turbo.© MitsubishiA man in a red helmet and khaki shirt smiles at the camera while ziplining over a tropical beach and ocean at sunset.© MitsubishiA person in a red life vest wakeboarding behind a boat on a sunny day, creating a large wake on the water.© Mitsubishi
    Frames from Mitsubishi “All new Triton”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Mitsubishi “All new Triton” in order, with its length, framing and what happens in it.

    An orange Mitsubishi Triton drives over a dirt road, kicking up dust and revealing the words "THE ALL NEW MITSUBISHI TRITON" carved into the ground.© MitsubishiAn orange Mitsubishi Triton pickup truck drives through water, with a cutaway revealing its engine, as text highlights its new engine and 2-stage turbo.© MitsubishiA man in a red helmet and khaki shirt smiles at the camera while ziplining over a tropical beach and ocean at sunset.© MitsubishiA person in a red life vest wakeboarding behind a boat on a sunny day, creating a large wake on the water.© MitsubishiA lone figure stands triumphantly on a lush, green mountain peak under a cloudy sky, arms outstretched in victory.© MitsubishiA close-up shot of a Mitsubishi Triton's digital dashboard, displaying driving modes and a graphic of the truck.© Mitsubishi
    Length: 60 s · Shots: 40 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a adventure lifestyle

    Before you present an idea, you need to know who has done it, and how.

    Mitsubishi “All new Triton” is built on a adventure lifestyle. Search the library by idea to see every spot that uses it.

    Isuzu “D-Max - Adventure is Everywhere”© IsuzuJEEP “Anyone Who Gets It”© JEEPFord “Escape - The Next Adventure”© FordBreitling “Deus Top Time 003”© Breitling
    Isuzu · JEEP · Ford · Breitling

More commercials by Ian Ruschel

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  • Brahma "Map" (2023) commercial still© BrahmaBrahma “Map” 2023Dir. Thays Miranda · Africa Creative
  • H.J. Heinz Foods UK Limited "At Home" (2022) commercial still© H.J. Heinz Foods UK LimitedH.J. Heinz Foods UK Limited “At Home” 2022Dir. Felipe Mansur · Africa Creative
  • Ambev "Brahminha" (2022) commercial still© AmbevAmbev “Brahminha” 2022Dir. Nixon e Renan Moraes · Africa Creative

Award-winning auto commercials

Questions

Who directed the Mitsubishi “All new Triton” commercial?

Ian Ruschel directed it, produced by Stink, for the agency Africa Creative.

Which agency made Mitsubishi “All new Triton”?

Africa Creative created it for Mitsubishi (2025).

What awards did Mitsubishi “All new Triton” win?

2 awards, including El Ojo de Iberoamérica 2025 Gold Producción Audiovisual and El Ojo de Iberoamérica 2025 Bronze Producción Audiovisual.

What is the tagline of Mitsubishi “All new Triton”?

“Drive your Ambition”

Sources for the credits and awards

elojodeiberoamerica.com