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Neom “Trojena” 2022

Neom “Trojena” (2022) is a Neom commercial directed by Ian Ruschel for McCann. It won one award: ADC 2022 Bronze Cube Motion / Film / Gaming Craft — Craft in Motion / Film / Visual Effects.

Experience Trojena, a unique global destination in NEOM, offering breathtaking architecture, innovative engineering, high-altitude adventures, world-class entertainment, and advanced well-being, all under a sky full of stars.

Video: NEOM on YouTube

Shot by shot

  1. An aerial shot of a futuristic city with a long, narrow lake in the middle, surrounded by mountains, at sunset.© Neom0:01
  2. A man in athletic wear stands on a rocky mountain peak, looking out at a vast mountain range under a clear sky at golden hour.© Neom0:07
  3. An aerial shot reveals a vast, futuristic mountain resort with a large lake, surrounded by rugged terrain and low-lying clouds at sunset.© Neom0:08
  4. An extreme wide, overhead shot of a futuristic city nestled between rocky mountains, with text overlay.© Neom0:14
  5. A futuristic, tall, slender building with a wide base stands in a desert valley surrounded by rocky mountains under a clear blue sky.© Neom0:17
  6. A futuristic train with spherical cars travels along a transparent track built into a rocky mountain landscape.© Neom0:20
  7. An aerial view of a futuristic mountain resort with green ski slopes and buildings integrated into the rocky landscape under a blue sky.© Neom0:24
  8. A woman in a silver puffer jacket and grey scarf stands with her arms outstretched, eyes closed, as snow falls on her face in a snowy mountain landscape.© Neom0:29
  9. An aerial view of a snowy mountain landscape with modern, futuristic buildings integrated into the terrain, showcasing a ski resort.© Neom0:30
  10. An aerial shot of a futuristic, multi-level building integrated into a rocky mountain landscape at dusk, with text overlay.© Neom0:37
  11. A man in silhouette practices tai chi in a modern, minimalist room with a large curved window overlooking a desert mountain landscape.© Neom0:41
  12. A silhouetted person swims in dark water at dusk, with mountains and city lights in the background.© Neom0:43

Stills © Neom. Made by McCann and Ian Ruschel.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing a futuristic mountain destination with diverse experiences and cutting-edge design.

Tagline: “Welcome to Trojena, the mountains of Neom.”

futuristic cityscapesnature meets technologyluxury travelstargazing wonderarchitectural marvels

The cut

Length
60 s
Shots
24
Average shot
2.5 s
Format
cgi

What creatives use Neom “Trojena” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Neom “Trojena”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial shot of a futuristic city with a long, narrow lake in the middle, surrounded by mountains, at sunset.© NeomA man in athletic wear stands on a rocky mountain peak, looking out at a vast mountain range under a clear sky at golden hour.© NeomAn aerial shot reveals a vast, futuristic mountain resort with a large lake, surrounded by rugged terrain and low-lying clouds at sunset.© NeomAn extreme wide, overhead shot of a futuristic city nestled between rocky mountains, with text overlay.© Neom
    Frames from Neom “Trojena”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Neom “Trojena” in order, with its length, framing and what happens in it.

    An aerial shot of a futuristic city with a long, narrow lake in the middle, surrounded by mountains, at sunset.© NeomA man in athletic wear stands on a rocky mountain peak, looking out at a vast mountain range under a clear sky at golden hour.© NeomAn aerial shot reveals a vast, futuristic mountain resort with a large lake, surrounded by rugged terrain and low-lying clouds at sunset.© NeomAn extreme wide, overhead shot of a futuristic city nestled between rocky mountains, with text overlay.© NeomA futuristic, tall, slender building with a wide base stands in a desert valley surrounded by rocky mountains under a clear blue sky.© NeomA futuristic train with spherical cars travels along a transparent track built into a rocky mountain landscape.© Neom
    Length: 60 s · Shots: 24 · Average shot: 2.5 s · Format: cgi

  3. 03Ad ideas: every spot built on a futuristic cityscapes

    Before you present an idea, you need to know who has done it, and how.

    Neom “Trojena” is built on a futuristic cityscapes. Search the library by idea to see every spot that uses it.

    PlayStation “Play Has No Limits”© PlayStationRenault “No one dreams small”© RenaultHyundai “IONIQ”© HyundaiASML “Standing on the Shoulders of Giants”© ASML
    PlayStation · Renault · Hyundai · ASML

More commercials by Ian Ruschel

More from McCann

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  • Embassy Suites Hotels "Austin" (2003) commercial still© Embassy Suites HotelsEmbassy Suites Hotels “Austin” 2003TBWA\Chiat\DayEffie Awards Grand Prix 2003
  • Travel Switzerland "THYLACINE - Swiss Sounds" (2026) commercial still© Travel SwitzerlandTravel Switzerland “THYLACINE - Swiss Sounds” 2026ADC Awards Gold 2026
  • DiDi "Yes, I DiDi" (2026) commercial still© DiDiDiDi “Yes, I DiDi” 2026Dir. Jim Hosking · Sunday Gravyshots Awards Gold 2026
  • Visit Sweden "The Swedish Prescription" (2026) commercial still© Visit SwedenVisit Sweden “The Swedish Prescription” 2026PRIME WEBER SHANDWICKClio Awards Gold 2026

Questions

Who directed the Neom “Trojena” commercial?

Ian Ruschel directed it, for the agency McCann.

Which agency made Neom “Trojena”?

McCann created it for Neom (2022).

What awards did Neom “Trojena” win?

1 awards, including ADC 2022 Bronze Cube Motion / Film / Gaming Craft — Craft in Motion / Film / Visual Effects.

What is the tagline of Neom “Trojena”?

“Welcome to Trojena, the mountains of Neom.”

Sources for the credits and awards

oneclub.org

Neom “Trojena” (2022) Commercial by Ian Ruschel: Credits, Awards & Stills