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Kotex “Own Your Flow” 2026

Kotex “Own Your Flow” (2026) is a Kotex commercial directed by Juan Cabral for McCann, produced by MJZ. It won 14 awards, including ADC 2026 Gold Cube Health / Wellness — Motion / Film Craft / Cinematography, shots Awards The Americas 2026 Gold — Use of Music (Licensed) and Clio 2026 Bronze — Film Craft / Direction.

A young tennis player struggles with her period, but with the support of her community and Kotex, she embraces her strength and owns her flow.

Video: Kotex (US) on YouTube

Shot by shot

  1. A young woman in a white dress sits, her hands clasped, in a dimly lit room, looking down with a pensive expression.© Kotex0:02
  2. A young woman with sweat on her face, wearing a white tank top, looks down with a focused expression during an outdoor activity.© Kotex0:04
  3. A young female tennis player, sweaty and focused, looks up with determination on a sunny outdoor court with blurred spectators in the background.© Kotex0:11
  4. A young female student with long dark hair and a backpack walks down a school hallway, passing other students and lockers.© Kotex0:23
  5. A young female teacher in a white tank top stands behind two female students in a classroom, placing a hand on one student's shoulder.© Kotex0:27
  6. A young woman in a blue swimsuit stands by the edge of a large, empty indoor swimming pool with tiered seating.© Kotex0:35
  7. A young woman with dark hair pulled back, wearing a blue top, looks down thoughtfully, biting her finger in a modern, light-filled interior.© Kotex0:42
  8. A young woman with long dark hair, wearing a white sweatshirt, looks thoughtfully into a mirror in a bathroom.© Kotex0:54
  9. A young female tennis player sits on a bench in a locker room, clutching her stomach in discomfort.© Kotex1:06
  10. A person's hands, wearing striped pajamas, peel open a sanitary pad over a bathroom counter.© Kotex1:10
  11. A young woman with dark hair looks up and to the right, while another person's back is visible in the foreground, in an interior setting.© Kotex1:21
  12. A female tennis player in a white dress serves a yellow tennis ball on a clay court, casting a long shadow.© Kotex1:26

Stills © Kotex. Made by McCann, MJZ and Juan Cabral.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Embrace your period, don't let it stop you.

Tagline: “Own Your Flow”

overcoming adversityfemale empowermentsports dramamentorshipvisual metaphorcommunity support

The cut

Length
93 s
Shots
70
Average shot
1.3 s

What creatives use Kotex “Own Your Flow” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Kotex “Own Your Flow”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman in a white dress sits, her hands clasped, in a dimly lit room, looking down with a pensive expression.© KotexA young woman with sweat on her face, wearing a white tank top, looks down with a focused expression during an outdoor activity.© KotexA young female tennis player, sweaty and focused, looks up with determination on a sunny outdoor court with blurred spectators in the background.© KotexA young female student with long dark hair and a backpack walks down a school hallway, passing other students and lockers.© Kotex
    Frames from Kotex “Own Your Flow”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Kotex “Own Your Flow” in order, with its length, framing and what happens in it.

    A young woman in a white dress sits, her hands clasped, in a dimly lit room, looking down with a pensive expression.© KotexA young woman with sweat on her face, wearing a white tank top, looks down with a focused expression during an outdoor activity.© KotexA young female tennis player, sweaty and focused, looks up with determination on a sunny outdoor court with blurred spectators in the background.© KotexA young female student with long dark hair and a backpack walks down a school hallway, passing other students and lockers.© KotexA young female teacher in a white tank top stands behind two female students in a classroom, placing a hand on one student's shoulder.© KotexA young woman in a blue swimsuit stands by the edge of a large, empty indoor swimming pool with tiered seating.© Kotex
    Length: 93 s · Shots: 70 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a overcoming adversity

    Before you present an idea, you need to know who has done it, and how.

    Kotex “Own Your Flow” is built on a overcoming adversity. Search the library by idea to see every spot that uses it.

    Nike “You Can't Stop Us”© NikeCoca-Cola “I Love You Hater”© Coca-ColaChannel 4 “Meet the Superhumans”© Channel 4Biogen “Friedreich and I”© Biogen
    Nike · Coca-Cola · Channel 4 · Biogen

More commercials by Juan Cabral

More from McCann

  • Aldi "Kevin the Carrot" (2016) commercial still© AldiAldi “Kevin the Carrot” 2016McCannEffie Awards Grand Prix 2017
  • Just Eat "Every Neighbour Got Their Flava" (2026) commercial still© Just EatJust Eat “Every Neighbour Got Their Flava” 2026Dir. Romain Chassaing · McCannCreative Circle Gold 2026
  • New Zealand Transport Agency Waka Kotahi "Booze Maths" (2026) commercial still© New Zealand Transport Agency Waka KotahiNew Zealand Transport Agency Waka Kotahi “Booze Maths” 2026Dir. Max Barden · McCannshots Awards Gold 2026
  • Last Prisoner Project "The Pen to Right History" (2026) commercial still© Last Prisoner ProjectLast Prisoner Project “The Pen to Right History” 2026McCannEffie Awards Gold 2026
  • Xbox Game Pass "The Caretaker" (2026) commercial still© Xbox Game PassXbox Game Pass “The Caretaker” 2026Dir. Nicolai Fuglsig · McCannANDY Awards Gold 2026
  • U.S. Bank "Found in Translation: The untold story of children who give a voice to generations" (2024) commercial still© U.S. BankU.S. Bank “Found in Translation: The untold story of children who give a voice to generations” 2024Dir. Vincent Recchia · McCannEffie Awards Gold 2024

Award-winning beauty & personal care commercials

Questions

Who directed the Kotex “Own Your Flow” commercial?

Juan Cabral directed it, produced by MJZ, for the agency McCann.

Which agency made Kotex “Own Your Flow”?

McCann created it for Kotex (2026).

What awards did Kotex “Own Your Flow” win?

14 awards, including ADC 2026 Gold Cube Health / Wellness — Motion / Film Craft / Cinematography, ADC 2026 Silver Cube Health / Wellness — Motion / Film Craft / Direction, ADC 2026 Silver Cube Motion / Film Craft — Craft in Motion / Film / Cinematography and ADC 2026 Silver Cube Motion / Film Craft — Craft in Motion / Film / Direction.

What is the tagline of Kotex “Own Your Flow”?

“Own Your Flow”

Sources for the credits and awards

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