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The Entertainer “Ray” 2025

The Entertainer “Ray” (2025) is a The Entertainer commercial directed by Juan Cabral for adam&eve\TBWA, produced by MJZ. It won 5 awards, including British Arrows 2025 Craft Gold — Creative Use Of Music, Creative Circle 2025 Gold Film Craft - Use of Adapted Music : SINGLE and Ciclope 2025 Gold Sound And Music Adapted Music.

A lonely toy monster, Ray, feels abandoned until a child finds him, bringing him back to life and reminding everyone that toys are for kids.

Video: The Entertainer on YouTube

Shot by shot

  1. An aerial view shows rows of colorful terraced houses with red roofs stretching into the distance under an overcast sky.© The Entertainer0:00
  2. A purple and orange furry monster toy with big eyes and a wide smile lies on a carpeted floor in a home.© The Entertainer0:04
  3. A small, colorful toy unicorn sits alone on the carpeted floor of a dimly lit, narrow hallway in a house.© The Entertainer0:17
  4. A child plays with a remote control car, making it fly over a colorful plush toy on the floor of a messy bedroom.© The Entertainer0:21
  5. A young woman with curly hair looks directly at the camera, partially obscured by a purple lens flare.© The Entertainer0:25
  6. A child's hands hold a purple, furry monster puppet with large blue eyes and a wide smile, looking directly at the camera.© The Entertainer0:27
  7. A closeup shot of three dolls, one with light skin and blue eyes, another with dark skin and brown eyes, and a third with light skin and blue eyes, are seen in a dimly lit room.© The Entertainer0:30
  8. A scruffy brown dog with sad eyes lies on a wooden floor next to a stack of books, looking towards the camera.© The Entertainer0:36
  9. A small, purple and orange furry monster toy stands in a doorway, looking surprised, as a toy car speeds past it on the floor.© The Entertainer0:41
  10. A fluffy purple and orange toy monster with big blue eyes hangs upside down, looking directly at the camera in a room.© The Entertainer0:45
  11. A purple furry monster with large blue eyes and buck teeth looks around, with a green hand on its head, in a close-up shot.© The Entertainer0:49
  12. A purple and orange furry monster toy with big blue eyes lies on a wooden floor surrounded by colorful letter blocks, with text appearing on screen.© The Entertainer0:52

Stills © The Entertainer. Made by adam&eve\TBWA, MJZ and Juan Cabral.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A toy's emotional journey from loneliness to joy, highlighting the magic of play.

Tagline: “Britain's Toy Shop”

toy comes to lifelonely character finds companionshipchild's imaginationtoys as friendssentient objectsemotional journey

The cut

Length
60 s
Shots
25
Average shot
2.4 s

What creatives use The Entertainer “Ray” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of The Entertainer “Ray”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial view shows rows of colorful terraced houses with red roofs stretching into the distance under an overcast sky.© The EntertainerA purple and orange furry monster toy with big eyes and a wide smile lies on a carpeted floor in a home.© The EntertainerA small, colorful toy unicorn sits alone on the carpeted floor of a dimly lit, narrow hallway in a house.© The EntertainerA child plays with a remote control car, making it fly over a colorful plush toy on the floor of a messy bedroom.© The Entertainer
    Frames from The Entertainer “Ray”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of The Entertainer “Ray” in order, with its length, framing and what happens in it.

    An aerial view shows rows of colorful terraced houses with red roofs stretching into the distance under an overcast sky.© The EntertainerA purple and orange furry monster toy with big eyes and a wide smile lies on a carpeted floor in a home.© The EntertainerA small, colorful toy unicorn sits alone on the carpeted floor of a dimly lit, narrow hallway in a house.© The EntertainerA child plays with a remote control car, making it fly over a colorful plush toy on the floor of a messy bedroom.© The EntertainerA young woman with curly hair looks directly at the camera, partially obscured by a purple lens flare.© The EntertainerA child's hands hold a purple, furry monster puppet with large blue eyes and a wide smile, looking directly at the camera.© The Entertainer
    Length: 60 s · Shots: 25 · Average shot: 2.4 s

  3. 03Ad ideas: every spot built on a toy comes to life

    Before you present an idea, you need to know who has done it, and how.

    The Entertainer “Ray” is built on a toy comes to life. Search the library by idea to see every spot that uses it.

    MoneySupermarket “Moneysupermarket.com 'Epic Action Man”© MoneySupermarketMoneySuperMarket.com “Epic Action Man”© MoneySuperMarket.comLego “Clean Up”© LegoToyota Europe “Toyota RAV4 - Imagine the Possibilities”© Toyota Europe
    MoneySupermarket · MoneySuperMarket.com · Lego · Toyota Europe

More commercials by Juan Cabral

More from adam&eve\TBWA

  • Harvey Nichols "Shoplifters" (2016) commercial still© Harvey NicholsHarvey Nichols “Shoplifters” 2016Dir. Layzell Bros · adam&eve\TBWACannes Lions Grand Prix 2016
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • John Lewis "Monty's Christmas" (2015) commercial still© John LewisJohn Lewis “Monty's Christmas” 2015Dir. Dougal Wilson · adam&eve\TBWACannes Lions Grand Prix 2015
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Puma "I Got High" (2026) commercial still© PumaPuma “I Got High” 2026Dir. Elliott Power · adam&eve\TBWACreative Circle Gold 2026
  • Calm "Missed Birthdays" (2025) commercial still© CalmCalm “Missed Birthdays” 2025adam&eve\TBWAANDY Awards Gold 2025

Award-winning retail commercials

Questions

Who directed the The Entertainer “Ray” commercial?

Juan Cabral directed it, produced by MJZ, for the agency adam&eve\TBWA.

Which agency made The Entertainer “Ray”?

adam&eve\TBWA created it for The Entertainer (2025).

What awards did The Entertainer “Ray” win?

5 awards, including British Arrows 2025 Craft Gold — Creative Use Of Music, Creative Circle 2025 Gold Film Craft - Use of Adapted Music : SINGLE, Ciclope 2025 Gold Sound And Music Adapted Music and shots Awards EMEA 2025 Gold — Use of Music (Licensed).

What is the tagline of The Entertainer “Ray”?

“Britain's Toy Shop”

Sources for the credits and awards

britisharrows.comcreativecircle.co.ukawards.ciclopefestival.comawards.ciclopefestival.comshots