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Magnum “Find Your Summer” 2024

Magnum “Find Your Summer” (2024) is a Magnum commercial directed by Juan Cabral for LOLA MullenLowe, produced by MJZ. It won 15 awards, including Clio 2024 Gold — Film Craft / Cinematography, Cannes Lions 2024 Film Craft Silver and El Ojo de Iberoamérica 2024 Gold Film.

A black and white film depicts people enduring a cold, grey city, longing for summer, until a Magnum ice cream brings a moment of warmth and pleasure.

Video: Magnum on YouTube

Shot by shot

  1. A man in a long coat walks away from the camera down a city street, as other pedestrians walk towards him, in black and white.© Magnum0:00
  2. A person with curly hair sleeps soundly under a duvet, with their bare feet peeking out, in a dimly lit bedroom.© Magnum0:06
  3. A man walks past a window, then the camera pans down to a street grate with steam rising from it, in a black and white urban setting.© Magnum0:12
  4. A low-angle, black and white shot of a modern glass building reflecting a cloudy sky, with a subtle camera movement.© Magnum0:19
  5. A black and white extreme closeup of a person's eye and nose, looking up and to the right, with soft light on their face.© Magnum0:22
  6. A person with dreadlocks, dressed in a dark jacket, climbs a metal spiral staircase outdoors under a cloudy sky.© Magnum0:31
  7. A young man with freckles looks up with a thoughtful expression, framed against a blurred background of trees and sky in black and white.© Magnum0:34
  8. A person in a dark jacket looks up at a cloudy sky through tree branches, in black and white.© Magnum0:43
  9. A man in a coat stands with his dog on a snowy street next to a building with graffiti and closed shutters, in black and white.© Magnum0:49
  10. A woman in a dark jacket walks away from the camera on a snowy city street, while another woman in a light coat walks towards her.© Magnum0:57
  11. A black and white shot of a modern skyscraper with reflective windows, showing reflections of clouds and other buildings, under a bright sky.© Magnum1:07
  12. A lone figure stands on a snowy rooftop, looking out over a sprawling city in black and white.© Magnum1:14

Stills © Magnum. Made by LOLA MullenLowe, MJZ and Juan Cabral.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Black and white visuals and melancholic music transform into vibrant pleasure with a Magnum.

Tagline: “Find your summer”

monochrome to color transitionurban melancholylonging for warmthproduct as catalystcontrast of seasonseveryday struggles

The cut

Length
90 s
Shots
48
Average shot
1.9 s

What creatives use Magnum “Find Your Summer” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Magnum “Find Your Summer”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a long coat walks away from the camera down a city street, as other pedestrians walk towards him, in black and white.© MagnumA person with curly hair sleeps soundly under a duvet, with their bare feet peeking out, in a dimly lit bedroom.© MagnumA man walks past a window, then the camera pans down to a street grate with steam rising from it, in a black and white urban setting.© MagnumA low-angle, black and white shot of a modern glass building reflecting a cloudy sky, with a subtle camera movement.© Magnum
    Frames from Magnum “Find Your Summer”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Magnum “Find Your Summer” in order, with its length, framing and what happens in it.

    A man in a long coat walks away from the camera down a city street, as other pedestrians walk towards him, in black and white.© MagnumA person with curly hair sleeps soundly under a duvet, with their bare feet peeking out, in a dimly lit bedroom.© MagnumA man walks past a window, then the camera pans down to a street grate with steam rising from it, in a black and white urban setting.© MagnumA low-angle, black and white shot of a modern glass building reflecting a cloudy sky, with a subtle camera movement.© MagnumA black and white extreme closeup of a person's eye and nose, looking up and to the right, with soft light on their face.© MagnumA person with dreadlocks, dressed in a dark jacket, climbs a metal spiral staircase outdoors under a cloudy sky.© Magnum
    Length: 90 s · Shots: 48 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a product as catalyst

    Before you present an idea, you need to know who has done it, and how.

    Magnum “Find Your Summer” is built on a product as catalyst. Search the library by idea to see every spot that uses it.

    Pringles “The Call of the Mustaches”© PringlesLynx “The Power of a Fragrance”© LynxPernod Ricard “Stir Up - Gasp”© Pernod RicardCoca-Cola “Just Because”© Coca-Cola
    Pringles · Lynx · Pernod Ricard · Coca-Cola

More commercials by Juan Cabral

More from LOLA MullenLowe

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Magnum “Find Your Summer” commercial?

Juan Cabral directed it, produced by MJZ, for the agency LOLA MullenLowe.

Which agency made Magnum “Find Your Summer”?

LOLA MullenLowe created it for Magnum (2024).

What awards did Magnum “Find Your Summer” win?

15 awards, including Clio 2024 Gold — Film Craft / Cinematography, Cannes Lions 2024 Film Craft Silver, Clio 2024 Silver — Film Craft / Direction and Cannes Lions 2024 Film Bronze.

What is the tagline of Magnum “Find Your Summer”?

“Find your summer”

Sources for the credits and awards

mjz.comweb.archive.orgshotsbritisharrows.comclios.comaicpawards.comThe WorkThe WorkThe WorkThe Workelojodeiberoamerica.comelojodeiberoamerica.com