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Scrabble “Anagram Lovers” 2015

Scrabble “Anagram Lovers” (2015) is a Scrabble commercial directed by Rodrigo Saavedra for LOLA MullenLowe, produced by Landia. It won 4 awards, including El Ojo de Iberoamérica 2015 Gold Film – TV13: Recreación, moda, transporte, viajes y turismo.

Two lonely people, living parallel lives and struggling with their identities, find each other at a costume party through a series of anagrams, revealing the magic of words.

Video: Rodrigo Saavedra on Vimeo

Shot by shot

  1. A young woman with long dark hair wakes up in a messy bedroom, sitting up in bed with a bright window behind her.© Scrabble0:00
  2. A man in a red shirt waves from a small wooden shack by a lake, with a scooter and lemons outside, under a cloudy sky.© Scrabble0:02
  3. A man wearing a snorkel mask and holding a spear and a crab trap stands in the ocean with mountains in the background.© Scrabble0:07
  4. A young woman with dark hair in a ponytail sits in the driver's seat of a car, looking at her phone, with text appearing on screen.© Scrabble0:16
  5. A young woman in her 20s, wearing a bra and shorts, stands in a bathroom, adjusting her hair in front of a mirror.© Scrabble0:22
  6. A young man in a patterned cardigan sits on a concrete ledge, looking down at a magnifying glass in his hand, with a large dam shrouded in mist behind him.© Scrabble0:29
  7. Three women and one man are shown in a split screen, talking on phones, with their names appearing as anagrams on screen.© Scrabble0:42
  8. A young woman in a white top and beige shorts, wearing a large pie crust costume, stands in a cluttered room with text on screen.© Scrabble0:47
  9. A woman in a pie costume stands in a subway car, holding onto a strap, while other passengers sit around her.© Scrabble0:51
  10. A man in a hat holds up a framed picture of butterflies to a woman, gesturing with his other hand at a festive party.© Scrabble0:57
  11. Three people in costumes sit on a couch, as one in a yellow and red checkered costume reacts to a pizza being offered, in a living room.© Scrabble1:01
  12. A young man in a harlequin costume and helmet looks at a young woman with a red bow in her hair, both smiling at a party.© Scrabble1:07

Stills © Scrabble. Made by LOLA MullenLowe, Landia and Rodrigo Saavedra.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Anagrams reveal hidden connections and identities, leading to a magical meeting.

Tagline: “There's magic in words.”

parallel liveslonely protagonistsanagrams as plot devicecostume party meet-cutetransformation through wordsdestiny through wordplay

The cut

Length
79 s
Shots
32
Average shot
2.5 s

What creatives use Scrabble “Anagram Lovers” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Scrabble “Anagram Lovers”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with long dark hair wakes up in a messy bedroom, sitting up in bed with a bright window behind her.© ScrabbleA man in a red shirt waves from a small wooden shack by a lake, with a scooter and lemons outside, under a cloudy sky.© ScrabbleA man wearing a snorkel mask and holding a spear and a crab trap stands in the ocean with mountains in the background.© ScrabbleA young woman with dark hair in a ponytail sits in the driver's seat of a car, looking at her phone, with text appearing on screen.© Scrabble
    Frames from Scrabble “Anagram Lovers”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Scrabble “Anagram Lovers” in order, with its length, framing and what happens in it.

    A young woman with long dark hair wakes up in a messy bedroom, sitting up in bed with a bright window behind her.© ScrabbleA man in a red shirt waves from a small wooden shack by a lake, with a scooter and lemons outside, under a cloudy sky.© ScrabbleA man wearing a snorkel mask and holding a spear and a crab trap stands in the ocean with mountains in the background.© ScrabbleA young woman with dark hair in a ponytail sits in the driver's seat of a car, looking at her phone, with text appearing on screen.© ScrabbleA young woman in her 20s, wearing a bra and shorts, stands in a bathroom, adjusting her hair in front of a mirror.© ScrabbleA young man in a patterned cardigan sits on a concrete ledge, looking down at a magnifying glass in his hand, with a large dam shrouded in mist behind him.© Scrabble
    Length: 79 s · Shots: 32 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a parallel lives

    Before you present an idea, you need to know who has done it, and how.

    Scrabble “Anagram Lovers” is built on a parallel lives. Search the library by idea to see every spot that uses it.

    Coach “Life Has Many Paths”© CoachJim Beam “Parallels”© Jim BeamSpecial Olimpics “Born apart”© Special OlimpicsJohn Lewis “The Other Half”© John Lewis
    Coach · Jim Beam · Special Olimpics · John Lewis

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Questions

Who directed the Scrabble “Anagram Lovers” commercial?

Rodrigo Saavedra directed it, produced by Landia, for the agency LOLA MullenLowe.

Which agency made Scrabble “Anagram Lovers”?

LOLA MullenLowe created it for Scrabble (2015).

What awards did Scrabble “Anagram Lovers” win?

4 awards, including El Ojo de Iberoamérica 2015 Gold Film – TV13: Recreación, moda, transporte, viajes y turismo, El Ojo de Iberoamérica 2015 Silver Producción Audiovisual – PA1 – Mejor Fotografía, El Ojo de Iberoamérica 2015 Silver Producción Audiovisual – PA2 – Mejor Dirección de Arte and El Ojo de Iberoamérica 2015 Silver Producción Audiovisual – PA8 – Mejor Dirección.

What is the tagline of Scrabble “Anagram Lovers”?

“There's magic in words.”

Sources for the credits and awards

elojodeiberoamerica.comelojodeiberoamerica.com