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KitKat “Invasión” 2018

KitKat “Invasión” (2018) is a KitKat commercial directed by Rodrigo Saavedra for J.Walter Thompson Brasil, produced by Landia. It won one award: El Ojo de Iberoamérica 2018 Silver Producción Audiovisual – PA2 – Dirección de Arte.

During an alien invasion, a general receives a call from his mother, who is more concerned about his personal life than the impending global catastrophe.

Video: LANDIA on YouTube

Shot by shot

  1. An aerial shot shows a black helicopter flying over the ocean towards a large, dark submarine at sunset.© KitKat0:00
  2. A woman in a white dress walks away from the camera down a long, empty, marble-floored hallway with warm lights on the walls.© KitKat0:05
  3. A woman with a stern expression walks towards the camera in a long, dimly lit, futuristic tunnel.© KitKat0:07
  4. A woman's eye with a red digital target overlayed, suggesting a futuristic or sci-fi theme.© KitKat0:13
  5. A diverse group of military generals and officials sit around a large, curved conference table in a dimly lit, futuristic meeting room, looking concerned.© KitKat0:18
  6. A large screen displays a CG image of an alien spaceship hovering over Sydney, Australia, with various data screens on the right.© KitKat0:25
  7. A diverse group of military and civilian leaders are seated around a large, curved conference table in a dimly lit, high-tech command center, discussing an alien invasion.© KitKat0:34
  8. A bald, older man in a white shirt sits at a large conference table, looking stressed while viewing a laptop displaying a world map with red dots.© KitKat0:53
  9. A male general in uniform and a female executive in a blazer sit at a large conference table, discussing documents in a dimly lit, modern meeting room.© KitKat0:55
  10. A bald male general in a green uniform with medals sits at a table, looking around a dark, futuristic command center.© KitKat0:59
  11. A bald man in a green military uniform holds a red phone to his ear, looking concerned in a dimly lit control room.© KitKat1:07
  12. Two hands, one with a dark suit sleeve, hold a red Kit Kat bar, unwrapping it to reveal the chocolate inside, against a blurred green background.© KitKat1:09

Stills © KitKat. Made by J.Walter Thompson Brasil, Landia and Rodrigo Saavedra.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Alien invasion interrupted by a mother's phone call about personal matters.

Tagline: “Have a break, have a Kit Kat.”

alien invasionmother's nagging callhigh-stakes situationmundane interruptiondeadpan humormilitary command center

The cut

Length
84 s
Shots
51
Average shot
1.6 s

What creatives use KitKat “Invasión” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of KitKat “Invasión”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial shot shows a black helicopter flying over the ocean towards a large, dark submarine at sunset.© KitKatA woman in a white dress walks away from the camera down a long, empty, marble-floored hallway with warm lights on the walls.© KitKatA woman with a stern expression walks towards the camera in a long, dimly lit, futuristic tunnel.© KitKatA woman's eye with a red digital target overlayed, suggesting a futuristic or sci-fi theme.© KitKat
    Frames from KitKat “Invasión”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of KitKat “Invasión” in order, with its length, framing and what happens in it.

    An aerial shot shows a black helicopter flying over the ocean towards a large, dark submarine at sunset.© KitKatA woman in a white dress walks away from the camera down a long, empty, marble-floored hallway with warm lights on the walls.© KitKatA woman with a stern expression walks towards the camera in a long, dimly lit, futuristic tunnel.© KitKatA woman's eye with a red digital target overlayed, suggesting a futuristic or sci-fi theme.© KitKatA diverse group of military generals and officials sit around a large, curved conference table in a dimly lit, futuristic meeting room, looking concerned.© KitKatA large screen displays a CG image of an alien spaceship hovering over Sydney, Australia, with various data screens on the right.© KitKat
    Length: 84 s · Shots: 51 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a alien invasion

    Before you present an idea, you need to know who has done it, and how.

    KitKat “Invasión” is built on a alien invasion. Search the library by idea to see every spot that uses it.

    Volkswagen “Alien”© VolkswagenMicrosoft Xbox “Deliver Hope”© Microsoft XboxHulu “The Leary Mission”© HuluBmw (gb) “Martians”© Bmw (gb)
    Volkswagen · Microsoft Xbox · Hulu · Bmw (gb)

More commercials by Rodrigo Saavedra

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the KitKat “Invasión” commercial?

Rodrigo Saavedra directed it, produced by Landia, for the agency J.Walter Thompson Brasil.

Which agency made KitKat “Invasión”?

J.Walter Thompson Brasil created it for KitKat (2018).

What awards did KitKat “Invasión” win?

1 awards, including El Ojo de Iberoamérica 2018 Silver Producción Audiovisual – PA2 – Dirección de Arte.

What is the tagline of KitKat “Invasión”?

“Have a break, have a Kit Kat.”

Sources for the credits and awards

elojodeiberoamerica.com