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Renault “The Store” 2023

Renault “The Store” (2023) is a Renault commercial directed by Rodrigo Saavedra for Publicis Conseil, produced by Soldats Films. It won 7 awards, including Epica 2023 Silver Direction & Cinematography, One Show 2023 Bronze Pencil — Moving Image Craft & Production and Clio 2023 Bronze — Film Craft (Production Design) / Production Design.

A charming French commercial follows the evolution of a family business, "Pierre & Rose," through generations, highlighting how their transport needs are met by Renault vans across different eras.

Video: Renault Suisse on YouTube

Shot by shot

  1. A vintage black delivery truck is parked on a cobblestone street in a European town, as people walk by and chickens peck at the ground.© Renault0:00
  2. A man with a mustache and glasses struggles to carry a large sign out of a store, while a woman behind him smiles in a bustling city street.© Renault0:03
  3. A man on a ladder puts up a sign for "Pierre & Rose" above a grocery store, while a woman and a boy watch, then the camera moves inside to show the couple arranging produce.© Renault0:07
  4. A man in an apron and a woman in a dress are in a rustic kitchen, then the scene transitions to a man posting a flyer outside a cafe in a bustling city street.© Renault0:13
  5. A young girl with red hair runs joyfully on a sidewalk in a European city, while an older woman watches her and a man sits at a cafe table.© Renault0:19
  6. Two young women, one with red hair and one with dark hair, embrace happily in a bakery with cakes on shelves in the background.© Renault0:21
  7. A yellow Renault van is parked on a street in front of a record store, while people walk and ride a moped past it.© Renault0:22
  8. A young man with glasses and a green shirt looks up and to the right, holding a white board, standing in front of a white van with its back doors open, revealing furniture and a "P&R" sign inside, on a sunny street.© Renault0:43
  9. A wide shot of a charming cafe with outdoor seating and a black and white striped awning, with text overlayed on the screen.© Renault0:46
  10. A man in a jacket and sunglasses walks past a white electric Renault Trafic van charging on a city street at dusk.© Renault0:48
  11. A person in a green jacket walks into a cafe named Pierre & Rose, with outdoor seating and a bicycle parked outside, on a wet street.© Renault0:51
  12. The Renault logo, a white diamond shape, appears and expands on a warm, gradient orange background.© Renault0:54

Stills © Renault. Made by Publicis Conseil, Soldats Films and Rodrigo Saavedra.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Generations of a family business, "Pierre & Rose," grow with Renault vans.

Tagline: “Votre activité évolue, nous aussi.”

generational sagatime lapsefamily businessproduct integrationhistorical settingevolution of technology

The cut

Length
56 s
Shots
19
Average shot
3.0 s

What creatives use Renault “The Store” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Renault “The Store”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A vintage black delivery truck is parked on a cobblestone street in a European town, as people walk by and chickens peck at the ground.© RenaultA man with a mustache and glasses struggles to carry a large sign out of a store, while a woman behind him smiles in a bustling city street.© RenaultA man on a ladder puts up a sign for "Pierre & Rose" above a grocery store, while a woman and a boy watch, then the camera moves inside to show the couple arranging produce.© RenaultA man in an apron and a woman in a dress are in a rustic kitchen, then the scene transitions to a man posting a flyer outside a cafe in a bustling city street.© Renault
    Frames from Renault “The Store”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Renault “The Store” in order, with its length, framing and what happens in it.

    A vintage black delivery truck is parked on a cobblestone street in a European town, as people walk by and chickens peck at the ground.© RenaultA man with a mustache and glasses struggles to carry a large sign out of a store, while a woman behind him smiles in a bustling city street.© RenaultA man on a ladder puts up a sign for "Pierre & Rose" above a grocery store, while a woman and a boy watch, then the camera moves inside to show the couple arranging produce.© RenaultA man in an apron and a woman in a dress are in a rustic kitchen, then the scene transitions to a man posting a flyer outside a cafe in a bustling city street.© RenaultA young girl with red hair runs joyfully on a sidewalk in a European city, while an older woman watches her and a man sits at a cafe table.© RenaultTwo young women, one with red hair and one with dark hair, embrace happily in a bakery with cakes on shelves in the background.© Renault
    Length: 56 s · Shots: 19 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a time lapse

    Before you present an idea, you need to know who has done it, and how.

    Renault “The Store” is built on a time lapse. Search the library by idea to see every spot that uses it.

    Guinness “noitulovE”© GuinnessMcDonald's “Drive Thru”© McDonald'sSuntory Holdings Limited “Suntory Tennensui Endless Dawn”© Suntory Holdings LimitedIkea “Cot”© Ikea
    Guinness · McDonald's · Suntory Holdings Limited · Ikea

More commercials by Rodrigo Saavedra

More from Publicis Conseil

Award-winning auto commercials

Questions

Who directed the Renault “The Store” commercial?

Rodrigo Saavedra directed it, produced by Soldats Films, for the agency Publicis Conseil.

Which agency made Renault “The Store”?

Publicis Conseil created it for Renault (2023).

What awards did Renault “The Store” win?

7 awards, including Epica 2023 Silver Direction & Cinematography, Epica 2023 Silver Vehicles, Automotive Services & Accessories, One Show 2023 Bronze Pencil — Moving Image Craft & Production and Clio 2023 Bronze — Film Craft (Production Design) / Production Design.

What is the tagline of Renault “The Store”?

“Votre activité évolue, nous aussi.”

Sources for the credits and awards

winners.epica-awards.comwinners.epica-awards.comThe Workawards.ciclopefestival.comawards.ciclopefestival.comoneclub.orgoneclub.orgclios.com