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Institut de France / Fondation Recherche Cardio-Vasculaire “Nathalie” 2013

Institut de France / Fondation Recherche Cardio-Vasculaire “Nathalie” (2013) is an Institut de France / Fondation Recherche Cardio-Vasculaire commercial directed by Herve Plumet for Publicis Conseil, produced by Partizan. It won 3 awards, including Cannes Lions 2013 Film Bronze, Eurobest 2013 Silver Film Public Health & Safety and Epica 2013 Bronze Public Interest.

A woman's daily life is depicted, highlighting the gender disparities she faces in domestic work, childcare, and professional life, culminating in a stark revelation about heart attack risks.

Video: Publicis Conseil on YouTube

Shot by shot

  1. A young girl watches her mother, a woman in her 30s, playfully put a potato chip in her mouth while standing in a brightly lit kitchen.© Institut de France / Fondation Recherche Cardio-Vasculaire0:00
  2. A woman with blonde hair in a bun, wearing a grey shirt, turns her head to the right in a kitchen.© Institut de France / Fondation Recherche Cardio-Vasculaire0:02
  3. A young girl with long hair sits at a table, looking sad, while an adult's hands are on her head and another adult's hands pour cereal into a bowl.© Institut de France / Fondation Recherche Cardio-Vasculaire0:04
  4. A person in a dark dress puts red laundry into a front-loading washing machine next to a laundry basket in a dimly lit room.© Institut de France / Fondation Recherche Cardio-Vasculaire0:10
  5. A person's hand turns the dial of a white washing machine, selecting a wash cycle in a dimly lit interior.© Institut de France / Fondation Recherche Cardio-Vasculaire0:11
  6. A person's hands pour liquid from a red saucepan into a bowl on a wooden table, next to a young girl with long hair.© Institut de France / Fondation Recherche Cardio-Vasculaire0:15
  7. A person's hand pours food from a red pot into a red cat bowl on a wooden floor, with a person's foot visible.© Institut de France / Fondation Recherche Cardio-Vasculaire0:18
  8. A woman in a trench coat and a child with a pink backpack walk out of a school building with "ECOLE MATERNELLE" written above the door.© Institut de France / Fondation Recherche Cardio-Vasculaire0:18
  9. A woman in a trench coat walks past the camera, blurring the foreground, as a man in a suit stands in an elevator in an office building.© Institut de France / Fondation Recherche Cardio-Vasculaire0:23
  10. A camera moves past a wooden wall, revealing a glimpse into a modern office meeting room where several adults are seated around a table.© Institut de France / Fondation Recherche Cardio-Vasculaire0:24
  11. A blonde woman in a black blazer and grey shirt speaks to someone off-camera, with a blurred hand holding a pen in the foreground, in an office setting.© Institut de France / Fondation Recherche Cardio-Vasculaire0:28
  12. A woman in her 30s stands on a rooftop balcony, looking out at the city while holding a cup to her mouth, under a cloudy sky.© Institut de France / Fondation Recherche Cardio-Vasculaire0:34

Stills © Institut de France / Fondation Recherche Cardio-Vasculaire. Made by Publicis Conseil, Partizan and Herve Plumet.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Highlighting gender inequality in daily life to reveal a shocking health disparity.

Tagline: “One in two people who die of cardiac arrest is a woman. If you are over 40, consult a cardiologist.”

slice of life montagegender role reversal for impactescalating statisticssudden dramatic turneverywoman character

The cut

Length
60 s
Shots
23
Average shot
2.6 s

What creatives use Institut de France / Fondation Recherche Cardio-Vasculaire “Nathalie” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Institut de France / Fondation Recherche Cardio-Vasculaire “Nathalie”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young girl watches her mother, a woman in her 30s, playfully put a potato chip in her mouth while standing in a brightly lit kitchen.© Institut de France / Fondation Recherche Cardio-VasculaireA woman with blonde hair in a bun, wearing a grey shirt, turns her head to the right in a kitchen.© Institut de France / Fondation Recherche Cardio-VasculaireA young girl with long hair sits at a table, looking sad, while an adult's hands are on her head and another adult's hands pour cereal into a bowl.© Institut de France / Fondation Recherche Cardio-VasculaireA person in a dark dress puts red laundry into a front-loading washing machine next to a laundry basket in a dimly lit room.© Institut de France / Fondation Recherche Cardio-Vasculaire
    Frames from Institut de France / Fondation Recherche Cardio-Vasculaire “Nathalie”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Institut de France / Fondation Recherche Cardio-Vasculaire “Nathalie” in order, with its length, framing and what happens in it.

    A young girl watches her mother, a woman in her 30s, playfully put a potato chip in her mouth while standing in a brightly lit kitchen.© Institut de France / Fondation Recherche Cardio-VasculaireA woman with blonde hair in a bun, wearing a grey shirt, turns her head to the right in a kitchen.© Institut de France / Fondation Recherche Cardio-VasculaireA young girl with long hair sits at a table, looking sad, while an adult's hands are on her head and another adult's hands pour cereal into a bowl.© Institut de France / Fondation Recherche Cardio-VasculaireA person in a dark dress puts red laundry into a front-loading washing machine next to a laundry basket in a dimly lit room.© Institut de France / Fondation Recherche Cardio-VasculaireA person's hand turns the dial of a white washing machine, selecting a wash cycle in a dimly lit interior.© Institut de France / Fondation Recherche Cardio-VasculaireA person's hands pour liquid from a red saucepan into a bowl on a wooden table, next to a young girl with long hair.© Institut de France / Fondation Recherche Cardio-Vasculaire
    Length: 60 s · Shots: 23 · Average shot: 2.6 s

  3. 03Ad ideas: every spot built on a slice of life montage

    Before you present an idea, you need to know who has done it, and how.

    Institut de France / Fondation Recherche Cardio-Vasculaire “Nathalie” is built on a slice of life montage. Search the library by idea to see every spot that uses it.

    Scotiabank “What Do You Make”© ScotiabankFinish “Dishes”© FinishThe Guardian “Own The Weekend”© The GuardianRenault “R5: Roland Garros”© Renault
    Scotiabank · Finish · The Guardian · Renault

More commercials by Herve Plumet

  • Stihl "Polar Station" (2013) commercial still© StihlStihl “Polar Station” 2013Dir. Herve Plumet · Publicis ConseilEpica Silver 2013

More from Publicis Conseil

  • Renault "Historias Argentinas" (2025) commercial still© RenaultRenault “Historias Argentinas” 2025Dir. Pantera · Publicis ConseilCreative Circle Gold 2025
  • Orange "Trust Journey" (2023) commercial still© OrangeOrange “Trust Journey” 2023Dir. Seb Edwards · Publicis ConseilANDY Awards Gold 2024
  • Face à l'inceste "Two Monsters in my Story" (2021) commercial still© Face à l'incesteFace à l'inceste “Two Monsters in my Story” 2021Dir. Vincent Gibaud · Publicis ConseilD&AD Yellow Pencil 2021
  • ORANGE International "Orange Football" (2019) commercial still© ORANGE InternationalORANGE International “Orange Football” 2019Dir. Jones+Tino · Publicis ConseilClio Awards Silver 2020
  • Renault Z.E. "The Postman" (2018) commercial still© Renault Z.E.Renault Z.E. “The Postman” 2018Dir. Akama · Publicis ConseilKinsale Sharks Silver 2018
  • Pmu "Cops" (2013) commercial still© PmuPmu “Cops” 2013Dir. Jake Szymanski · Publicis ConseilEpica Silver 2013

Award-winning public service & ngo commercials

Questions

Who directed the Institut de France / Fondation Recherche Cardio-Vasculaire “Nathalie” commercial?

Herve Plumet directed it, produced by Partizan, for the agency Publicis Conseil.

Which agency made Institut de France / Fondation Recherche Cardio-Vasculaire “Nathalie”?

Publicis Conseil created it for Institut de France / Fondation Recherche Cardio-Vasculaire (2013).

What awards did Institut de France / Fondation Recherche Cardio-Vasculaire “Nathalie” win?

3 awards, including Cannes Lions 2013 Film Bronze, Eurobest 2013 Silver Film Public Health & Safety and Epica 2013 Bronze Public Interest.

What is the tagline of Institut de France / Fondation Recherche Cardio-Vasculaire “Nathalie”?

“One in two people who die of cardiac arrest is a woman. If you are over 40, consult a cardiologist.”

Sources for the credits and awards

The WorkThe Workwinners.epica-awards.comweb.archive.org