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Pmu “Cops” 2013

Pmu “Cops” (2013) is a Pmu commercial directed by Jake Szymanski for Publicis Conseil. It won one award: Epica 2013 Silver Recreation & Leisure.

Two police officers in Dallas, Texas, are caught off guard when a seemingly normal parade turns into a chaotic scene of exploding objects and a frantic Jackie Kennedy, leading to an unexpected revelation about horse racing.

Video: Publicis Conseil on YouTube

Shot by shot

  1. Two police officers stand in front of a police car, watching a parade with a marching band and a crowd of people on a sunny day in a small town.© Pmu0:01
  2. Two police officers in uniform stand next to a Dallas Police car, talking to each other while a crowd of people watches in the background on a sunny day.© Pmu0:02
  3. Two male police officers in uniform talk to each other on a sunny day in a street with a crowd in the background.© Pmu0:04
  4. Two male police officers in uniform stand in front of a crowd, one looking down and the other looking forward, in an outdoor setting.© Pmu0:06
  5. Two male police officers in uniform stand next to a Dallas Police car, one dancing while the other watches, as a crowd celebrates in the background.© Pmu0:08
  6. Sparks fly from a metal fire escape attached to a brick building with a blue window, suggesting a struggle or impact.© Pmu0:10
  7. A crowd of people, including a man in a yellow sweater, a woman in a blue top, and a child, wave and smile at a parade on a sunny day.© Pmu0:11
  8. A blonde woman in a plaid dress holds an ice cream cone that explodes into smoke, while a man next to her films the event with a vintage camera, surrounded by a crowd waving American flags.© Pmu0:12
  9. Two male police officers in uniform look around with surprised expressions, one holding a gun, on a busy street during the day.© Pmu0:13
  10. A woman in a pink suit and pillbox hat, resembling Jackie Kennedy, scrambles on the back of a moving car as men in suits surround her, in an exterior setting during the day.© Pmu0:15
  11. Two male police officers in uniform stand next to a car, looking up and talking to each other in a crowded street during the day.© Pmu0:18
  12. Jockeys in colorful silks ride racehorses at full gallop on a green track, with trees in the background and text overlay.© Pmu0:24

Stills © Pmu. Made by Publicis Conseil and Jake Szymanski.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Historical event parody to introduce horse racing bets.

Tagline: “On parie que vous allez gagner”

historical parodyunexpected twistslapstick comedyfish out of waterslow-motion chaosdeadpan reactions

The cut

Length
29 s
Shots
15
Average shot
1.9 s

What creatives use Pmu “Cops” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Pmu “Cops”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two police officers stand in front of a police car, watching a parade with a marching band and a crowd of people on a sunny day in a small town.© PmuTwo police officers in uniform stand next to a Dallas Police car, talking to each other while a crowd of people watches in the background on a sunny day.© PmuTwo male police officers in uniform talk to each other on a sunny day in a street with a crowd in the background.© PmuTwo male police officers in uniform stand in front of a crowd, one looking down and the other looking forward, in an outdoor setting.© Pmu
    Frames from Pmu “Cops”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Pmu “Cops” in order, with its length, framing and what happens in it.

    Two police officers stand in front of a police car, watching a parade with a marching band and a crowd of people on a sunny day in a small town.© PmuTwo police officers in uniform stand next to a Dallas Police car, talking to each other while a crowd of people watches in the background on a sunny day.© PmuTwo male police officers in uniform talk to each other on a sunny day in a street with a crowd in the background.© PmuTwo male police officers in uniform stand in front of a crowd, one looking down and the other looking forward, in an outdoor setting.© PmuTwo male police officers in uniform stand next to a Dallas Police car, one dancing while the other watches, as a crowd celebrates in the background.© PmuSparks fly from a metal fire escape attached to a brick building with a blue window, suggesting a struggle or impact.© Pmu
    Length: 29 s · Shots: 15 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a historical parody

    Before you present an idea, you need to know who has done it, and how.

    Pmu “Cops” is built on a historical parody. Search the library by idea to see every spot that uses it.

    La Primitiva “Las aventuras del Sr El Destino”© La PrimitivaMelody Entertainment “Braveheart”© Melody EntertainmentIhop “Trojan Chicken”© IhopFlipkart “British Raj”© Flipkart
    La Primitiva · Melody Entertainment · Ihop · Flipkart

More commercials by Jake Szymanski

  • Uber Eats "Be Honest" (2024) commercial still© Uber EatsUber Eats “Be Honest” 2024Dir. Jake SzymanskiWebby Awards 2024
  • General Motors "No Way Norway" (2021) commercial still© General MotorsGeneral Motors “No Way Norway” 2021Dir. Jake Szymanski · McCannEpica Gold 2021
  • Pmu "Commandant" (2013) commercial still© PmuPmu “Commandant” 2013Dir. Jake Szymanski · Publicis ConseilEpica Silver 2013
  • Hellmann's "When Sally Met Hellmann's" (2025) commercial still© Hellmann'sHellmann's “When Sally Met Hellmann's” 2025Dir. Jake Szymanski · VML
  • PayPal "Pay Your Own Way" (2025) commercial still© PayPalPayPal “Pay Your Own Way” 2025Dir. Jake Szymanski · BBH
  • The Hershey Company "SkinnyPop - Popular for a Reason" (2025) commercial still© The Hershey CompanyThe Hershey Company “SkinnyPop - Popular for a Reason” 2025Dir. Jake Szymanski · Erich & Kallman

More from Publicis Conseil

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Questions

Who directed the Pmu “Cops” commercial?

Jake Szymanski directed it, for the agency Publicis Conseil.

Which agency made Pmu “Cops”?

Publicis Conseil created it for Pmu (2013).

What awards did Pmu “Cops” win?

1 awards, including Epica 2013 Silver Recreation & Leisure.

What is the tagline of Pmu “Cops”?

“On parie que vous allez gagner”

Sources for the credits and awards

winners.epica-awards.com